SMX Israel 2012, the annual conference for local and international search engine marketers, advertisers and social media experts, held on January 15, 2012 at the Inbal Hotel in Jerusalem. The event included five sessions, each one divided into three different panels, and each panel included four to five speakers, what ends up in lots of words and off course interesting information.
Here are, then, some of the most worth mentioning highlights of SMX Israel 2012:
Reputation Management Panel
Reputation management is when things go wrong (Jon Sumroy)
When things go really wrong use the services of spin doctors = PR professionals,
who will spin every disaster into a positive message – @NicholaStott
For the full review: Online Reputation Management
Google Panda, Freshness & More Panel
The Panda update is part of the general change made by Google, including the personalization of search results and favoring social related results- Gil Reich.
Fresh results require fresh strategy – Aviv Manoach
Panda is not the last Google update. Treat Google well.
For the full review: Google Panda, Freshness & More
Hebrew SEO – the only Session held in Hebrew, Those Americans and Their Corporates …
Spamming and link attacks have spread to wider niche, take the term “Site Promotion” – קידום אתרים in Hebrew for example. (Oren Shatz)
Google+ is dead (Uri Breitman)
Avoid Filters, Don’t be Irrelevant (Ori Golan)
Search Engines are Dumb, Search Engineers less Dumb (Gilad Sasson)
For the full review: Hebrew SEO
Link Building Panel
Start acting like an authority, don’t wait to be declared as one (Gil Reich)
Common enemies are a great way to engage a community (Gil Reich)
CONTEXT is king! (Michael King)
Nofollow links? It doesn’t matter as long as it’s a quality link from a quality site (Ofer Dascalu).
Related tools you should know:
Twuffer – Use it to schedule tweets
Siteskout – talk about subject that are being talked about already (popular)
Ifttt - Use Ifttt to build your persona.
Zemanta – A paid wordpress plugin that suggests images, links, tags and related articles while you write your blog post and promotes your content
For the full review: SMX 2012 Link Building Summary
Analytics & Landing Page Optimization
For the full review: Analytics & Landing Page Optimization
Aggressive Black Hat SEO
Why move forward when you can destroy your competition? (Ziv Dascalu)
For the full review: Aggressive Black Hat SEO
Facebook, Twitter & Google Plus
Google owns you. Get used to it. (@ShiraAbel)
AimClear presentation about Facebook advertising, which was not verbalized because.
For the full review: Facebook, Twitter & Google +
Legal Issues in Search
For the full review: Legal Issues in Search
Q&A with Tomer Honen from Google
For the full review: Q&A session with Tomer Honen from Google
Other Stuff and Pics:
SMX Israel album on Facebook
We had fun, See you on the next SMX !