If you are a B2B company and your target audience includes companies, organizations, executives or professionals in specific areas, than LinkedIn marketing could be the best solution for you. LinkedIn is the world’s leading social professional network, and as for 2017 it has more than 500 million users worldwide. LinkedIn attracts many companies and professionals who look for professional connections or employees, find new job opportunities, get professional updates or just keep in touch with colleagues from all over the world.
Since LinkedIn users share valuable information about their workplace (profession, job title, area, seniority, education, workplace, number of employees and more), advertising on LinkedIn offers more accurate targeting options than Facebook and any other social networks. Since the Microsoft-LinkedIn deal in 2016, the advertising and targeting options in LinkedIn were expanded, and now we can create remarketing campaigns, lead generation ads, track website’s visitors and learn about our professional background and more.