“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.” (Jef I. Richards)
Many people might view your Google results as your true essence. And if Google shows negative results when people search your name or your brand name, your reputation could be stained and cause personal and financial damages. If you want to remove negative reviews written by revengeful clients or hide all the embarrassing photos you’ve posted on Facebook, you might need online reputation management services.
Online reputation management (ORM) involves several online marketing channels, mainly search engine optimization (SEO) and social media marketing (SMM) in order to create balanced presence of an individual, a brand, a business or their products and services.
In other words, online reputation management focuses on hiding negative references and highlighting negative or neutral information in both Google search results and in the various social networks.
Today, when many first meetings are preceded by an online search (on Google, Facebook, LinkedIn, etc.), many people and business no longer wait for a crisis to manage their reputation. Since online research and reading reviews is a common step before many acquisitions (online or offline), online management reputation can help to improve the conversion rate of many businesses in all industries.
nekuda offers online reputation management services, consulting and building business plan for online branding and positive reputation. The company’s CEO and founder, Gilad Sasson, has vast experience in digital project management at leading companies in competitive fields. In addition, we have managed several online reputation projects, but for obvious reasons we can’t mention the clients’ names.