Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014
A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google’s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014.
Mobile Site Optimization according to Google
Google produced a series of instructional videos about mobile site optimization. This video focuses on optimizing the main tasks for smartphone users and improving their user experience using tools such as Google Webmaster Tools and Google Analytics.
Twitter Advertising: New Tools for Mobile
Full Post: Twitter New Advertising Tools
Facebook Advertising and Organic Marketing
Facebook marketing arena has changed significantly in the previous year and many marketers have increased their Facebook advertising budget in 2013. However, organic marketing on Facebook is still relevant as the social network remains a communication platform between brands and customers.
Full Post: Facebook Marketing: Organic vs. Paid
Facebook the Most Popular Social Network and Other Stats
PEW Research Center released a social media report for 2013. The survey included 1,445 18+ internet users and focused on five social networks: Facebook, Twitter, LinkedIn, Pinterest and Instagram. The results show that Facebook is still the most popular social network with the highest engagement rates.
Full Post: 2013 Social Media Report
Improved Search Queries Report on Google Webmaster Tools
Google announced two major changes at the Webmaster Tools report: a display of search queries of mobile sites with separate URL and a display of accurate statistical data of search queries, impressions and clicks.
Full Post: Google improves WMT Search Queries Report
Google released a WordPress Plugin
Google released a first official plugin for the blogging platform WordPress. Google WordPress Plugin, currently in a beta version, supports only two Google products: Google Adsense and Webmaster Tools.
Full Post: Google’s Official WordPress Plugin
Facebook Advertising & Marketing in 2014
Facebook marketing is usually influenced by trends, and it makes sense to assume that the tactics and strategies that worked last year will be efficient this year too. We review 12 trends in Facebook marketing, advertising and targeting for 2014.
Full Post: 12 Facebook Marketing Trends
The Best of SMX Israel 2014
The best PPC, social media marketing, content marketing, link building and mobile SEO tips and ideas learned from SMX Israel, the search engine marketing convention held on January 26, 2014 in Jerusalem.
Full Post (English): SMX Israel 2014 – Top Tips
Retargeting and Call to Action Buttons on Facebook Ads
Facebook launched two new tools for advertisers: the Custom Audiences tool was updated, and it now allows Facebook advertisers to display targeted Facebook ads to users who visited the website or application, and some of Facebook Page post ads will also include direct calls to action such as Shop Now, Learn More, Sign Up, Book Now and Download.
Full Post: New Facebook Advertising Tools
The Best of SMX Israel 2014
As in recent years, we attended SMX Israel, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that “content is king”, followed by some topic-related hesitation. Content is now consumed in different ways (from smartphones and [...]
SMX Israel 2014
SMX Israel is a leading search marketing expo, which will held on January 26, 2014 in Jerusalem with global and local internet marketing experts in the fields of SEO, PPC, social media marketing and more. Video Optimization session on SMX Israel 2013 SMX Israel 2014 will consist of eight panels on various topics (link building, [...]
Facebook Advertising & Search Marketing in Dec. 2013
Search marketing tips, articles and guides published on our Hebrew internet marketing blog on December 2013 including tips visual marketing tips, an introduction to Universal Analtyics for eCommerce, several ways to reveal organic keyword “Not Provided” data, Facebook advertising in 2014 and the year in search marketing. Visual Marketing and Branding A summary of a [...]
Internet Marketing News November: Facebook Q3 Revenue, Google Hummingbird & CRO
Search marketing news, articles and guide published on our Hebrew internet marketing blog on November 2013 including Facebook mobile advertising revenue, keyword research and social media marketing in the post Google Hummingbird era and optimization for tablets. Facebook Q3 Revenue Facebook earned more than 2 billion dollars on 2013 Q3, making it the most [...]
Internet Marketing News October 2013
International SEO and keyword research, Google Analytics new acquisition reports, Facebook advertising during the holiday season and other internet marketing issues published on our Hebrew internet marketing blog in October 2013: image: tinyforglet/Flickr International & Multilingual websites using the hreflang tag Google Webmaster Central Blog uploaded an instructional video focusing on technical SEO for international [...]
Internet Marketing News September 2013
A summary of internet marketing news and guides published on our Hebrew internet marketing blog in September 2013: Facebook Updates Privacy Documents Following the court settlement over Facebook “Sponsored Stories” lawsuit, the social network has updated its users’ privacy documents, especially the parts about users’ private data and the way it could be used by [...]
- Web and Search Engine Marketing Solutions
- Search Results Optimization (Paid and Organic)
- Brand Management and Reputation Monitoring
- Social Media Marketing, including SMO
- Marketing Process Management and Assimilation
- Target Oriented Marketing (Conversion)
- Competition Research and Analysis