Universal Analytics, GIF Animation, CTR on Mobile Devices
A summary of news and articles published on our Hebrew internet marketing blog in July 2014. This month we learned about the differences between Google Analytics metrics and Universal Analytics; how to use GIF animation for social media marketing; the difference in engagement and click rates between smartphones and tablets. We also reviewed the new Google Adwords Quality Score Guidelines and new Google Webmaster Tool feature for international SEO.
From Google Analytics to Universal Analytics
Google is now encouraging webmasters to upgrade their Analytics accounts to Universal Analytics (UA), “the re-imagining of Google Analytics”. Although the upgrade doesn’t affect users of the current Analytics version, in the future it is expected to impact some of the key performance indicators, and it is recommended to be prepared from now.
Full post: Google Universal Analytics Upgrade
GIF Animation for Marketers
Twitter recently announced supporting GIF animation in its website and mobile applications. Although GIFs can already be seen in many other social networks, Twitter’s news provides a great opportunity to learn how to use GIF for social media marketing.
Full post: How to use GIFs for Content Marketing
Clicks & Engagement on Mobile Devices
Online marketing in the multi-device era requires marketers to consider not only the content and its distribution but also the relations between context and engagement. An article in Marketing Land compared usage stats of smartphone and tablet users to learn about engagement and CTR by hour and by mobile device.
Google updates Quality Score Guidelines
Google has recently updated Google Adwords Quality Score guidelines, claiming that it is only a measurement tool and not a key performance indicator. An article in Search Engine Land article suggests that Google might be hiding something from advertisers.
Full post: Google Adwords New Quality Score
International Targeting in Google Webmaster Tools
Google announced a new feature in Google Webmaster Tools – International Targeting. The new tool aims at international websites and it is designed to solve issues related to the hreflang tag, which signals search engines to adjust the content and the language to the users’ location.
Multi-Device SEO by Google
Google is escalating the war against Flash websites. The search engine announced adding warnings to the mobile search results, which will inform users who search using iOS or Android devices when about websites that use Flash or other unsupported technologies.
image: Webmaster Central Blog
Full post: Google against Flash Websites
Facebook Organic Marketing, Google My Business & Authorship Update
A summary of news and guides published on our Hebrew internet marketing blog on June 2014. This month we learned about the reasons for Facebook organic reach declined from VP Ads Product Marketing, found out that SEO has the highest return on investment (ROI) for small businesses, learned about Google’s new interface for local business [...]
Google Panda 4.0, Viral Content & Facebook Newsfeed Update
A summary of news and articles published on our Hebrew internet marketing blog on May 2014 including Google Panda 4.0 and Payday Loans updates, the results of an extensive research about viral content, Google Webmaster Tools new features for mobile sites and Facebook’s latest newsfeed change. How to create a Viral Content How to make [...]
Not Provided to Google Ads and More Internet Marketing News
A summary of news and articles published on our Hebrew internet marketing blog on April 2014 including Google Adwords April 24 update and Google Webmaster Tool new index status report, Twitter’s redesign of profile pages and Facebook’s redesign of right-hand ads, the results of a survey about mobile shopping research and Google plans to paid [...]
SEO Tips for Small Business, Google & Facebook Redesign
A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising. Tips for Small Business SEO SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, [...]
5 Tips for a better Quality Score & Facebook Marketing News
A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines. Facebook 2013 Q4 Revenue & Newsfeed Ads Relevancy Facebook released their Q4 revenue [...]
Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014
A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google’s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014. Mobile Site Optimization according to Google Google produced a series of instructional videos about mobile site optimization. [...]
- Web and Search Engine Marketing Solutions
- Search Results Optimization (Paid and Organic)
- Brand Management and Reputation Monitoring
- Social Media Marketing, including SMO
- Marketing Process Management and Assimilation
- Target Oriented Marketing (Conversion)
- Competition Research and Analysis