Future of Facebook Marketing & Other Online Marketing News

We are bringing you a roundup of all the latest online marketing news, guides and articles published on our Hebrew internet marketing blog on October–November 2014. This time we had both Panda and Penguin algorithm updates, a research about paid search results impact on organic CTR, Google’s mobile usability reports and tags, bad news from Facebook to marketers and Facebook webinars about video marketing and direct response marketing.

How Paid Search Results affect Organic CTR

A research about the effect of paid search results on the organic CTR and users’ behavior shows that paid ads decrease the CTR of the first organic search result in 30%. The 2–5 search results are not affected by ads, and the 6–10 search results even gain higher traffic next to Google ads. The research was originally published on Search Engine Land.

credit: Searchengineland.com

Full post: Should you aim at Google 2nd Position?

The Future of Google PageRank

Did Google just bury the toolbar PageRank? Google’s John Mueller said in a Google Webmaster Central Hangout that no future updates are planned for the PageRank, at least not in its current format.

Full post: Will Google PageRank be updated Again?

Google Panda 4.1

Google released a new update to the Panda algorithm – Panda 4.1 – on September 25. The new Panda update s planned to be more accurate, based on new signals that can recognize low quality content. Panda 4.1 will affect 3%–5% search results in English.

Full post: Google released Panda 4.1 Update

Google Penguin 3.0

Google released the long anticipated Penguin update on October 17. Penguin 3.0 is the first Penguin update in almost a year, and since Google confirmed that Penguin recovery requires a refresh of the system, many webmasters and online marketers looked forward for this update.

Full post: Google confirmed Penguin 3.0 Update

New Mobile Usability Report on Google Webmaster Tools

Google announced adding a new Mobile Usability report to Webmaster Tools. The report lets webmasters track common mobile usability issues such as Flash usage, too close touch elements (such as buttons and links), small font size and viewport issues.

Full post: Google adds Mobile Usability Report

Facebook Update: No More Promotional Posts

Facebook’s latest algorithm update offers bad news for brands and marketers. Starting on January 2015, Facebook will clean users’ newsfeeds from promotional posts, i.e. posts that encourage users to buy products or join contests or special promotions. Facebook said that the number of paid ads will not change.

credit: newsroom.fb.com

Full post: Only Paid Promotions on Facebook

Mobile Friendly Sites will be boosted on Google Mobile Search Results

Google introduced the new “mobile friendly” tag, which will be attached to mobile sites that meet with Google mobile guidelines. It stands to reason that these sites will get a boost on Google’s mobile search results and that mobile usability will be included in Google’s ranking algorithm.

Full post: Google to start marking Mobile Friendly Sites


Facebook Webinar on Video Marketing

Facebook is currently pushing video marketing, encouraging brands and page owners to upload videos directly to Facebook instead of addling links to YouTube or other video platforms. Facebook held a webinar for Facebook marketers to highlight the advantages of direct video marketing.

Full post: Facebook Video Marketing Webinar


Facebook Webinar on Direct Response Marketing

Facebook is also focusing on direct response marketing by adding call to action buttons on Facebook ads. In a recent webinar Facebook discussed direct response marketing for multiple device, campaign targeting, tracking, measurement and optimization.

Full post: Facebook Direct Response Marketing Webinar


nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites.

Looking to improve your Google ranking & Facebook visibility? Contact us at info@nekuda.co.il

The End of Google Authorship & 2014 SEO Factors

Some of the news and articles published on our Hebrew internet marketing blog in August–September 2014: A full guide to marketing your brand on Facebook, statistic tools for accurate conversion optimization results and the end of Google Authorship.


All about Facebook Marketing

Facebook marketing is constantly changing and gradually shifting from organic marketing to paid advertising. Since introducing its paid advertising tools, Facebook changed from an informal marketing platform that helps connecting brands to their customers to a complex advertising platform with unique targeting options. At the same time, the organic reach of Facebook posts is in constant decline. How can you promote your business on Facebook today?

Full post: Facebook Marketing


Facebook adds Ad Scheduling Feature

Facebook added a new feature for advertisers – ad scheduling. Available on Power Editor, the ad scheduling features allows advertisers to set the exact days and hours for the ads to run. This feature is expected to improve the effectiveness and the profitability of Facebook advertising.

Full post: Ad Scheduling on Facebook Power Editor


Google News Publisher Center

Google opened a new update centers for news and media sites included in Google News. Google News Publisher Center allows publishers to immediately update the search engine about new content and changes in the website’s structure, such as an addition of a new section.

Full post: New Update Center for Google News Publishers


How to improve CRO using Statistics

Conversion rate optimization (CRO) is an important internet marketing tool designed to convert the website visitors to leads and customers. When using conversion optimization methods such as split tests without a basic understanding in statistics the results are often interpreted incorrectly. MOZ posted a comprehensive guide about CRO statistics tool, starting from the planning stages to monitoring and interpreting the results.

Full post: Conversion Optimization Statistic Tools


Google Authorship removed from Search Results

Google removed author name and details from the search results and announced they will no long collect data from the rel=author tag. Google explained dropping Google Authorship in low adoption rates among bloggers and publishers as well as low value to searchers.

Full post: The End of Google Authorship


Google Penguin Recovery takes Time and Patience

Recovering from Google Penguin make take longer than expected: Google’s John Mueller approved that a Penguin recovery can occur only after a new algorithm update. In other words, a website cannot restore its previous positions until a new Google Penguin takes place.

Full post: How to really recover from Penguin Update


SearchMetrics’ Google Ranking Factors 2014 Report

SearchMetrics published its annual SEO ranking factors report for 2014. The report shows that factors such as the content length and use of rich media have a great impact on Google ranking. Other important ranking factors include internal linking, traditional on-page SEO factors (title, description. h1, h2 headlines, etc.), site speed and architecture and inbound links quantity but more important – quality.

Full post: SEO Factors 2014


New Google Adwords Metric: ROAS

Google announced adding a new metric to Google Analytics. Return on Ad Spend (ROAS) allows advertisers to measure Google Adwords campaign revenue comparing to the money spent on the campaign. The new metric replaces the previous ROI and Margin report and it is available in the Acquisition part in Google Analytics.

Full post: Google Adwords Return on Ad Investment


nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites.

Looking to improve your Google ranking & Facebook visibility? Contact us at info@nekuda.co.il

Universal Analytics, GIF Animation, CTR on Mobile Devices

A summary of news and articles published on our Hebrew internet marketing blog in July 2014. This month we learned about the differences between Google Analytics metrics and Universal Analytics; how to use GIF animation for social media marketing; the difference in engagement and click rates between smartphones and tablets. We also reviewed the new Google Adwords Quality Score Guidelines and new Google Webmaster Tool feature for international SEO.

From Google Analytics to Universal Analytics

Google is now encouraging webmasters to upgrade their Analytics accounts to Universal Analytics (UA), “the re-imagining of Google Analytics”. Although the upgrade doesn’t affect users of the current Analytics version, in the future it is expected to impact some of the key performance indicators, and it is recommended to be prepared from now.

Full post: Google Universal Analytics Upgrade

GIF Animation for Marketers

Twitter recently announced supporting GIF animation in its website and mobile applications. Although GIFs can already be seen in many other social networks, Twitter’s news provides a great opportunity to learn how to use GIF for social media marketing.

Full post: How to use GIFs for Content Marketing

Clicks & Engagement on Mobile Devices

Online marketing in the multi-device era requires marketers to consider not only the content and its distribution but also the relations between context and engagement. An article in Marketing Land  compared usage stats of smartphone and tablet users to learn about engagement and CTR by hour and by mobile device.

Full post: Best Time to Advertise on Smartphones & Tablets

Google updates Quality Score Guidelines

Google has recently updated Google Adwords Quality Score guidelines, claiming that it is only a measurement tool and not a key performance indicator. An article in Search Engine Land article suggests that Google might be hiding something from advertisers.

Full post: Google Adwords New Quality Score

International Targeting in Google Webmaster Tools

Google announced a new feature in Google Webmaster Tools – International Targeting. The new tool aims at international websites and it is designed to solve issues related to the hreflang tag, which signals search engines to adjust the content and the language to the users’ location.

Full post: New Google Webmaster Tool Feature for International SEO

Multi-Device SEO by Google

Google is escalating the war against Flash websites. The search engine announced adding warnings to the mobile search results, which will inform users who search using iOS or Android devices when about websites that use Flash or other unsupported technologies.

image: Webmaster Central Blog

Full post: Google against Flash Websites


nekuda provides high level multilingual online marketing services and consulting.
Looking to improve your Google & Facebook visibility? Contact us at info@nekuda.co.il

Facebook Organic Marketing, Google My Business & Authorship Update

A summary of news and guides published on our Hebrew internet marketing blog on June 2014. This month we learned about the reasons for Facebook organic reach declined from VP Ads Product Marketing, found out that SEO has the highest return on investment (ROI) for small businesses, learned about Google’s new interface for local business and non-local brands, Google My Business, and its redesigned search results, minus authors’ profile pictures.

Facebook explains Organic Reach Decline

Brian Boland, VP Ads Product Marketing at Facebook, answers some of the most common questions about the decline in organic reach of Facebook pages. He detailed the reasons for the decline in organic reach and explained why fans and organic marketing still matter for businesses.

Full post: Facebook Organic Reach FAQ

Image: searchengineland.com

Organic Search Most Effective for Local Businesses

What is the most effective digital marketing channel for small and local businesses? BrightLocal asked about 7,000 local businesses and found that organic search brings the highest return of investment (ROI), followed by Google Places for Business and Google Plus.

Full post: SEO Provides the Highest ROI

Google Introduces Google My Business for Local Sites

Google introduced Google My Business, which unifies Google+ brand pages and Google Places for Business. The new interface enables business owners to easily update business data across several platforms including Google search, Google Maps and Google+.

Full post: Google My Business Guide

Google removes Authors’ Profile Pics from Search Results

Google announced redesigning the search results page, focusing mainly on Google Authorship related results. Profile photos of authors and their circle counts will be removed from the search results. Google claims the change won’t affect CTR, but the web raises assumptions about Google’s hidden motives.

Full post: Google Authorship without Profile Pictures


Google Panda 4.0, Viral Content & Facebook Newsfeed Update

A summary of news and articles published on our Hebrew internet marketing blog on May 2014 including Google Panda 4.0 and Payday Loans updates, the results of an extensive research about viral content, Google Webmaster Tools new features for mobile sites and Facebook’s latest newsfeed change.

How to create a Viral Content

How to make a content go viral and gain lots of social shares? BuzzSumo analyzed over 100 million online articles to learn which types of content get the most shares, how the length of the article, the number of images it includes and its author influence its sharing and other secret ingredients of popular articles.

image: OkDork

Full post: 10 Secrets of Viral Content

Panda 4.0 is Online

Google announced two major algorithm updates: Panda 4.0 and Payday Loans 2.0. The latter focuses on spam search queries, while Google Panda, which focuses on low quality content sites, hit even major sites such as eBay and Ask.com.

Full post: Google Panda 4.0

Google updates PageSpeed Insights

Google announced updating the PageSpeed Insights tool, designed to measure the download time of both desktop and mobile sites and recommend on how to improve the site’s speed. Google also added five recommendations on improving the mobile site’s speed and its usability.

Full post: 5 Recommendations on Mobile Site Speed

New on Google Webmaster Tools: Fetch & Render as Googlebot

Google announced adding a new feature to the Fetch as Googlebot tool, available at the Crawl section in Google Webmaster Tools. The new feature enables webmasters to render the webpage and to show a visual representation of the crawled webpage (desktop and mobile), and to indicate crawl errors such as pages blocked by robots.txt, CSS and JavaScript resources.

Full post: Fetch & Render as Goolgebot

Less Automatic Post on Facebook Feed

Facebook announced a new newsfeed update, focusing on automatic posts from third-part applications. Following the change, users’ newsfeed will show less automatic updates from friends who use Facebook apps and more statuses and updates that were shared intentionally.

Full post: Facebook’s Apps Newsfeed Update