How to open a business page on Linkedin
Linkedin is the largest business social network online, with more than 175 million registered users and about 2 million company business pages. Linkedin focus is business and professional networking between users, what makes it the ideal social network for businesses, consultants and service providers of any type, especially those who find it hard to expand their Facebook fan base.
Opening a Business Page on Linkedin
After verifying the account, click on the Companies tab at the top menu:
Then click on Add a Company:
Afterwards you should fill in the requested details: company’s name and email address, and check the box to approve that the registered is an official representative of the company. After the automatic verification message you can start updating the company’s details.
First fill in the required fields: Company Type (publicly or privately held), Company Size, website, main Industry and the current operating status (whether it is operating, out of business or somewhere in between) and Year Founded.
Here you should upload extensive and detailed information about the company, upload the company’s logo, write a short description and specify the company’s specialties.
Since Linkedin users will see only the first part of the description, the most important and interesting details should be mentioned at the beginning, include the main keywords and possible a call to action such as Follow us on…, Read useful tips, and so on.
Once you open a business page, you will be automatically suggested to connect with personal profiles of current and past employees. To approve, click the Connect button. The connected profiles will be displayed to the company’s page visitors.
It is also recommended to approach employees and contact persons without a Linkedin profile and to invite them to join the network using the button Add Connections on the upper left side of the screen.
At this point, you will have a basic Linkedin company profile and you can start adding updates, create professional connections and join relevant discussions.
How to add social plugins to your website or blog
Social media buttons are an easy and effective way to encourage users’ engagement on the company’s social media profiles. Adding social buttons to a website or blog also helps building a lasting relationship with potential customers, which can generate leads and conversions. Where to locate the buttons? The social buttons should be placed on all [...]
How to add Twitter plugins to your website
Most businesses have already realized the importance of social media marketing, which allows the brand to communicate directly with its clients. The social networks have also understood this potential and launched a series of plugins, social buttons, which connects the brand’s website with its social media profile. The social media buttons allow site’s visitors to [...]
Facebook Sponsored Stories Ads Settlement
Facebook will apparently reach a settlement agreement with its users over the class-action Sponsored Stories ad suit and will pay up to $10 to each user. In April 2011, five Facebook users filed a class-action suit against the social network for displaying their names, profiles and their network activity as part of the Sponsored Ads [...]
How to Add Facebook Plugins to your Website
Facebook offers a wide selection of social buttons (plugins) for websites and blogs. Facebook buttons allow the site visitors to join a brand’s Facebook page, share content with friends, comment, and like directly on the website. Facebook buttons can be easily customized and embedded by copying and pasting the code. Facebook social buttons can be [...]
Best of SMX Israel 2013 – Search Marketing Expo Israel
SMX Israel 2013 (#SMX, #SMXisrael) was filled with information on the various sub-topics of search marketing: SEO after Google’s algorithm changes, search and social media advertising, social media marketing and new topics that are expected to dominate the search marketing industry: mobile SEO, semantic web and so on. Next we’ll try to summarize the most important [...]
Q&A With John Mueller Of Google
What? A Q&A session with John Mueller, a Webmaster Trends Analyst Of Google Switzerland, who specializes in helping webmasters to improve their search engine visibility. Mueller will not be physically present at the SMX and he will be he will be answering questions via video conferencing. Who Moderator: Barry Schwartz of RustyBrick Speaker: John Mueller [...]
- Web and Search Engine Marketing Solutions
- Search Results Optimization (Paid and Organic)
- Brand Management and Reputation Monitoring
- Social Media Marketing, including SMO
- Marketing Process Management and Assimilation
- Target Oriented Marketing (Conversion)
- Competition Research and Analysis