Internet Marketing News November: Facebook Q3 Revenue, Google Hummingbird & CRO
Search marketing news, articles and guide published on our Hebrew internet marketing blog on November 2013 including Facebook mobile advertising revenue, keyword research and social media marketing in the post Google Hummingbird era and optimization for tablets.
Facebook Q3 Revenue
Facebook earned more than 2 billion dollars on 2013 Q3, making it the most profitable quarter in the social network history. 1.8 billion dollar of Facebook revenue was from advertising – a growth of 66% from 2012 Q3. About half of the advertising revenue was from mobile devices – a growth of 41% from 2013 Q2.
Keyword Research & Content after Google Hummingbird
Google’s new Hummingbird algorithm is alive for some time, but search marketers are still not sure how it will change SEO. The main debate is about the effectiveness of keyword research and content creation in the post-Hummingbird, especially since the organic keyword data is disappearing from the analytics report.
Full post: Hummingbird and Keywords
Tools and Methods for Conversion Optimization
Conversion optimization or conversion rate optimization (CRO) refer to all the marketing, research and analysis done to improve the number of converting visitors to the site, visitors who purchase items, download an application, sign up to a newsletter, etc. Conversion Optimization basically focuses on identifying the obstacles for conversion and removing them.
Full post: Conversion Rate Optimization Guide
Hummingbird, Social Signals & Links
The SEO industry is still trying to predict the influence of Google Hummingbird on search marketing. According to an interesting assumption published on Search Engine Land Google’s new search algorithm would change the way social signals effect search engine rankings.
Full post: Algorithm Hummingbird & SMO
Social Media Statistics & Online Marketing Strategy
Social media managers can improve their marketing strategy by following demographic data and behavior statistics published by the different social networks. Fast Company published some statistical data about Facebook, Linkedin, YouTube and other social sites which can assist your social media marketing campaigns.
Full post: Social Media Marketing using Statistics
Mobile SEO usually refers to both smartphone and table optimization, but statistics show significant differences between users’ behavior in different mobile devices. Tablets users usually search the internet from home, often while watching the TV. Another data worth mentioning is that by 2015 tablet usage is expected to go over desktops and laptops.
Full post: Tablet-friendly Websites Optimization
Internet Marketing News October 2013
International SEO and keyword research, Google Analytics new acquisition reports, Facebook advertising during the holiday season and other internet marketing issues published on our Hebrew internet marketing blog in October 2013: image: tinyforglet/Flickr International & Multilingual websites using the hreflang tag Google Webmaster Central Blog uploaded an instructional video focusing on technical SEO for international [...]
Internet Marketing News September 2013
A summary of internet marketing news and guides published on our Hebrew internet marketing blog in September 2013: Facebook Updates Privacy Documents Following the court settlement over Facebook “Sponsored Stories” lawsuit, the social network has updated its users’ privacy documents, especially the parts about users’ private data and the way it could be used by [...]
Internet Marketing News August 2013
A summary of internet marketing news and guides published on our Hebrew internet marketing blog in August 2013: SEO Agency, In-House SEO or Freelancer? Organic SEO is an essential internet marketing channel, and small and large websites soon discover that being on the first SERP is worthwhile. The question is how: should you build an [...]
Internet Marketing News July 2013
A summary of all the posts published on our Hebrew internet marketing blog last month: Prepare your Mobile Site for Google Ranking Change Google recently announced planning to change smartphone search results and implied about a penalty for mobile sites that will not provide an optimal user-experience to both desktop and mobile users. We discussed [...]
Internet Marketing News June 2013
A summary of all the posts we’ve published on our Hebrew internet marketing blog last month: Facebook Advertising Simplified Facebook announced simplifying its Ads Manager by reducing by half the number of ads types and categories during the next six months. Facebook plans to remove the Questions and the Facebook Offers options from business pages [...]
Internet Marketing News May 2013
Summary of all the posts we’ve published on our Hebrew internet marketing blog last month: Google Tool Review – The Customer Journey to Online Purchase The Customer Journey to Online Purchase is a free Google tool for commercial sites. The tool follows the steps and the marketing channels the client visits until the online purchase, [...]
- Web and Search Engine Marketing Solutions
- Search Results Optimization (Paid and Organic)
- Brand Management and Reputation Monitoring
- Social Media Marketing, including SMO
- Marketing Process Management and Assimilation
- Target Oriented Marketing (Conversion)
- Competition Research and Analysis