Future of Facebook Marketing & Other Online Marketing News

We are bringing you a roundup of all the latest online marketing news, guides and articles published on our Hebrew internet marketing blog on October–November 2014. This time we had both Panda and Penguin algorithm updates, a research about paid search results impact on organic CTR, Google’s mobile usability reports and tags, bad news from Facebook to marketers and Facebook webinars about video marketing and direct response marketing.

How Paid Search Results affect Organic CTR

A research about the effect of paid search results on the organic CTR and users’ behavior shows that paid ads decrease the CTR of the first organic search result in 30%. The 2–5 search results are not affected by ads, and the 6–10 search results even gain higher traffic next to Google ads. The research was originally published on Search Engine Land.

credit: Searchengineland.com

Full post: Should you aim at Google 2nd Position?

The Future of Google PageRank

Did Google just bury the toolbar PageRank? Google’s John Mueller said in a Google Webmaster Central Hangout that no future updates are planned for the PageRank, at least not in its current format.

Full post: Will Google PageRank be updated Again?

Google Panda 4.1

Google released a new update to the Panda algorithm – Panda 4.1 – on September 25. The new Panda update s planned to be more accurate, based on new signals that can recognize low quality content. Panda 4.1 will affect 3%–5% search results in English.

Full post: Google released Panda 4.1 Update

Google Penguin 3.0

Google released the long anticipated Penguin update on October 17. Penguin 3.0 is the first Penguin update in almost a year, and since Google confirmed that Penguin recovery requires a refresh of the system, many webmasters and online marketers looked forward for this update.

Full post: Google confirmed Penguin 3.0 Update

New Mobile Usability Report on Google Webmaster Tools

Google announced adding a new Mobile Usability report to Webmaster Tools. The report lets webmasters track common mobile usability issues such as Flash usage, too close touch elements (such as buttons and links), small font size and viewport issues.

Full post: Google adds Mobile Usability Report

Facebook Update: No More Promotional Posts

Facebook’s latest algorithm update offers bad news for brands and marketers. Starting on January 2015, Facebook will clean users’ newsfeeds from promotional posts, i.e. posts that encourage users to buy products or join contests or special promotions. Facebook said that the number of paid ads will not change.

credit: newsroom.fb.com

Full post: Only Paid Promotions on Facebook

Mobile Friendly Sites will be boosted on Google Mobile Search Results

Google introduced the new “mobile friendly” tag, which will be attached to mobile sites that meet with Google mobile guidelines. It stands to reason that these sites will get a boost on Google’s mobile search results and that mobile usability will be included in Google’s ranking algorithm.

Full post: Google to start marking Mobile Friendly Sites


Facebook Webinar on Video Marketing

Facebook is currently pushing video marketing, encouraging brands and page owners to upload videos directly to Facebook instead of addling links to YouTube or other video platforms. Facebook held a webinar for Facebook marketers to highlight the advantages of direct video marketing.

Full post: Facebook Video Marketing Webinar


Facebook Webinar on Direct Response Marketing

Facebook is also focusing on direct response marketing by adding call to action buttons on Facebook ads. In a recent webinar Facebook discussed direct response marketing for multiple device, campaign targeting, tracking, measurement and optimization.

Full post: Facebook Direct Response Marketing Webinar


nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites.

Looking to improve your Google ranking & Facebook visibility? Contact us at info@nekuda.co.il

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December 1, 2014 11:37


The End of Google Authorship & 2014 SEO Factors

Some of the news and articles published on our Hebrew internet marketing blog in August–September 2014: A full guide to marketing your brand on Facebook, statistic tools for accurate conversion optimization results and the end of Google Authorship.   All about Facebook Marketing Facebook marketing is constantly changing and gradually shifting from organic marketing to [...]

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October 7, 2014 12:09


Universal Analytics, GIF Animation, CTR on Mobile Devices

A summary of news and articles published on our Hebrew internet marketing blog in July 2014. This month we learned about the differences between Google Analytics metrics and Universal Analytics; how to use GIF animation for social media marketing; the difference in engagement and click rates between smartphones and tablets. We also reviewed the new [...]

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August 5, 2014 08:12


Facebook Organic Marketing, Google My Business & Authorship Update

A summary of news and guides published on our Hebrew internet marketing blog on June 2014. This month we learned about the reasons for Facebook organic reach declined from VP Ads Product Marketing, found out that SEO has the highest return on investment (ROI) for small businesses, learned about Google’s new interface for local business [...]

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July 3, 2014 11:10


Google Panda 4.0, Viral Content & Facebook Newsfeed Update

A summary of news and articles published on our Hebrew internet marketing blog on May 2014 including Google Panda 4.0 and Payday Loans updates, the results of an extensive research about viral content, Google Webmaster Tools new features for mobile sites and Facebook’s latest newsfeed change. How to create a Viral Content How to make [...]

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June 1, 2014 11:52


Not Provided to Google Ads and More Internet Marketing News

A summary of news and articles published on our Hebrew internet marketing blog on April 2014 including Google Adwords April 24 update and Google Webmaster Tool new index status report, Twitter’s redesign of profile pages and Facebook’s redesign of right-hand ads, the results of a survey about mobile shopping research and Google plans to paid [...]

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May 7, 2014 08:46


SEO Tips for Small Business, Google & Facebook Redesign

A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising. Tips for Small Business SEO SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, [...]

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April 1, 2014 10:19

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