A summary of the posts published on our Hebrew internet marketing blog on July 2015. This month we reviewed Facebook’s new carousel ads on mobile devices, Instagram’s marketing recommendations for brands, the ROI from content marketing platforms such as Taboola and Outbrain, Google’s new purchase buttons on paid search results and its policy regarding new TLDs, and offered guides on how to use Google autocomplete for SEO and microcopy for higher conversion rate and branding.

New on Facebook: Carousel Ads for Mobile

Facebook announced expanding the carousel ad format to mobile platforms. The carousel ad format, which allows advertisers to include several images and links on a single ad, was introduced last year and it was found to increase conversion rate by 30%–50% and decrease CPA by 20%–30% comparing to ads with one image.

facebook mobile carousel ad4

Full post: Carousel Ads on Facebook Mobile

 

Instagram Advertising and Marketing Strategy for Brands

Instagram announced adding several new features to its advertising system, and created a guide for a successful marketing for brands in countries where Instagram advertising is not available yet.

blog.business.instagram.com

blog.business.instagram.com

Full post: Advertising and Marketing on Instagram

 

How to improve ROI on Content Marketing Campaigns

Platforms such as Outbrain and Taboola are now an important content marketing tool, helping brands to distribute creative content, increase engagement and followers. But which content marketing platform is more effective? In a research published on MOZ, Seer Interactive tested the performance of several content marketing platforms on several clients from different niches and offered tips for improving ROI on content marketing campaigns.

Full post: Content Marketing and ROI (Outbrain vs. Taboola)

 

Google updates Guidelines for Representing Businesses

Google updated its guidelines for representing businesses on Google My Business and Google Maps, mainly focusing on how internet companies can represent their clients on Google services.

Full post: Google’s New Guidelines for Business Representations

 

Google introduces “Purchases on Google”

Google officially launched its talked about buy buttons on mobile ads. The new feature, “Purchases on Google”, is currently tested on selected branded ecommerce sites, and it will appear on paid search results in Product Listing Ads on both Android and iOS devices.

Google Inside Adwords

Google Inside Adwords

Full post: Google’s Buy Button on Mobile Search Results

 

Google answers Questions on Top Level Domains

Google answered some of the most common questions regarding top level domains, including new TLDs such as .guru and .how, old TLDs (.com, .org, etc.) and international top level domains. In short, Google has no preference to a certain type of TLD and all TLDs are treated equally on search results.

Full post: Google & TLDs FAQ

 

How to use Google Autocomplete for SEO

Google autocomplete is known as a keyword research tool, but it can only be used to generate content ideas, which increase organic traffic and gains links. Following MOZ case study, we tested the tool on medical cannabis content ideas.

Full post: Google Autocomplete as a Content Tool

 

Google closes Autocomplete API on Aug 10

Google announced shutting down the unofficial autocomplete API. This step might affect keyword research tools used for SEO and PPC which use the autocomplete API. According to Google, the API was used for unwanted purposes and it recommends websites using Google Custom Search Engine (CSE).

Full post: Google shuts down Autocomplete API

 

Google issues Warnings for Blocking JS & CSS

Google Search Console started sending alerts to websites that block CSS and JavaScript, warning that the blocking may result in “suboptimal ranking”. We offer a simple guide for removing the blocking on robots.txt.

Full post: How to Remove JS & CSS Blocking

 

Microcopy for Branding and CRO

Microcopy is the latest buzzword in internet marketing. Even though microcopy is not a new concept, only recently its importance in website content has been acknowledged. In short, microcopies are short pieces of texts that can be found on website’s error messages, usage guides, buttons and menus and security messages, and are designed to guide the user and remind him about the personal, unique voice behind the website.

micro copy example facebook

Full post: How to use Microcopy to improve Conversions

 

nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites. Contact us for more details.

A roundup of the posts published on our Hebrew internet marketing blog on June 2015, including Facebook marketing updates: from Newsfeed algorithm update to Instagram advertising; ecommerce SEO guides: from how to prevent online shopping cart abandonment to how to improve website’s credibility and trust, and the future of Google Adwords and an alleged online advertising fraud.

 

Facebook Newsfeed Algorithm Update

Facebook is testing a new feature that will allow users to manually rank posts published by friends and brands on their newsfeed. The feature is currently tested on limited number of users, but it will be expanded it may effect brands and businesses who use Facebook as a marketing platform.

facebook test

image: AdWeek

Full post: Facebook tests Newsfeed Algorithm

 

Facebook expands Instagram Advertising

Facebook announced opening Instagram advertising market to all Facebook Partners, and not just for big brands. With the expansion of Instagram advertising, the retargeting options are expected to expand too.

Full post: Instagram Advertising Opens

 

Google Adwords News at SMX Advanced

WordStream revealed some of the expected changes in Google Adwords, which were discussed at the SMX Advanced in Seattle. These changes including new ad format for several industries, new and improved interface, additional remarketing options and more.

Full post: Future of Google Adwords

 

How to Prevent Shopping Cart Abandonment

Online shopping carts abandonment is one of the one of the biggest challenges of ecommerce sites, and in 2014 the average shopping cart abandonment was about 68%, i.e. only 1 of 4 visitors had completed a purchase. How to bring back those potential customers?

Full post: Online Shopping Cart Abandonment

 

How to increase Online Sales with Free Shipping and Returns

Free shipping and returns in an online store is the customers’ dream but a nightmare for the website owners. However, many researches show that offering free shipping and returns can improve the online sales, the amount of purchased products, the customers’ loyalty and the average order value.

By Stuart Miles/FreeDigitalPhotos

By Stuart Miles/FreeDigitalPhotos

Full post: Free Shipping and Returns in Ecommerce Sites

 

How to increase Online Sales by Improving Trust

Users are extra cautious when using an ecommerce site, and it usually takes them second before they decide whether to purchase a product or move on to a competing website. One of the main reasons that can drive away a potential customer is lack of reliability. Here we offer 6 ways to improve ecommerce site credibility and increase its sales.

Full post: Ecommerce Sites and Trust

 

Online Advertising’s Alleged Fraud

MOZ exposed the allegedly biggest fraud of the online advertising industry. According to the suspicions, online advertising networks sold bots traffic to media sites, and both earned money from the fake impressions on the expense of clients who paid for these impressions.

fraud alert

Full post: Biggest Online Advertising Fraud

 

Facebook tests Lead Ads

Facebook announced testing a new format of ads focused on generating leads. The Lead Ads would allow advertisers to purchase ads per lead and users will be able to auto-fill their contact details with two taps. Currently the ads are available for a limited group of brands.

Full post: Facebook’s New Lead Ads

 

Facebook Advertising: July Updates

Facebook updates its advertising system frequently, adding new tools to improve the performances of the campaigns and changing the newsfeed algorithm to improve relevancy. Here are some of the news announced on June 2015 about Facebook advertising tools.

Full post: Facebook Advertising News July 2015

 

nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites. Contact us for more details.

 

A roundup of the posts published on our Hebrew internet marketing blog on May 2015: Google Webmaster Tools new Search Analysis report, 10 useful writing tips and the psychology behind them and Google algorithm new “Quality Update” and its impact on search results, the relationship between social media engagement and Google ranking and more.

 

New Report on Google Webmaster Tools

Google launched a new report on Webmaster Tools – Search Analysis. Still the beta version, the new report will eventually replace the Search Queries report. The Search Analysis report displays the same information that was displayed on the Search Queries report, but with more data and filters.

Full post: Search Analysis on Google Webmaster Tools

 

 writing tips

10 Psychology Tips for Better Web Content

There are many tips for writing better web content, but you cannot change your writing habits unless you know why you are writing the way you are writing. Without Bullshit provided 10 useful writing tips with insights about the psychology behind them.

Full post: 10 Writing Tips

 

New “Quality Update” on Google Algorithm

After 3 weeks of speculations and significant movements in search results, Google approved updating the ranking algorithm. The new Google algorithm update focused on the quality of content and is dubbed “Quality Update”.

Full post: Google Approves Algorithm Update

 

All about Social Media and SEO Relationship

The impact of social signals on Google rankings is a source of debate, but recent evidence, following Google Quality Update, suggests that Facebook and Google Plus engagement has an impact on Google organic rankings. We take a look at the history of the relationship between social media marketing and SEO and offer tips for improving SEO using social media marketing strategy.

Full post: Social Media and Google Ranking

google url shortener

image: googlewebmastercentral

Google takes over App Deep Links

Google is strengthening its grip on mobile search; now making sure all links will pass through their URL shortening service goo.gl Google announced they will start crawling and indexing deep links on iOS applications, and that goo.gl URLs will direct to both app and web content.

Full post: Goo.gl for App and Web Content

 

nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites. Contact us for more details.

A roundup of the posts published on our Hebrew internet marketing blog on April 2015: Google mobile update, the state of mobile advertising and a guide to content titles.

 

google mobile url

Google Mobile Update: No URLs on Search Results

Google announced changing the mobile search results display. Starting now, the URL addresses will not be displayed on smartphones’ search results, and the website’s name and breadcrumb navigation will be displayed instead.

Full post: Google removes URLs on Mobile Search Results

 mobile ad spend1

credit: Invesp

State of Mobile Advertising 2015

The global digital ad spend is expected to grow by 6% this year and reach almost 600 billion dollars. Only 64.3 billion dollars will be allocated to mobile advertising this year, but by 2018 mobile advertising will take about 63% of the total ad budget. More interesting data on digital advertising in general and mobile advertising in particular on Invesp’s infographics.

Full post: Mobile Ad Spend in 2015

 content titles

How to write Engaging Titles

Since the title is the first content part your users would see, a strong, intriguing or convincing title would encourage users to click on the link and continue reading. Here are four simple ways to improve the title and encourage users to visit the link, like it and share it.

Full post: 4 Tricks for Better Content Titles

A roundup of the posts published on our Hebrew internet marketing blog on March 2015: all you need to know about Google mobile update scheduled to April 21, including how to prepare your website and check its mobile usability. Also: how to use Facebook video ads for higher conversion, how to clean your website for spring, and what’s the deal with the new streaming app and Facebook’s planned Phone App?

 Mobile friendly test

Google Mobile Ranking Update on April 21

Google officially announced that starting on April 21, a mobile-friendly ranking factor will be added to Google algorithm. In addition, Google mobile search results will include more deep links from applications. In the meantime, Google recommends webmasters to check and improve their websites’ mobile usability, and to app owners to allow Google to crawl their apps’ content using App Indexing.

Full post: Google Mobile-Friendly Algorithm

 

How to Increase Conversions using Facebook Video Ads

Facebook marketers are starting to realize that wide reach and high engagement rates don’t necessarily translate to the desired return on investment (ROI). Video ads is one of the strongest Facebook advertising tools, and using it properly can lead to a significant increase in conversions.

video-ads-1024x536

Full post: 5 Tips for Facebook Video Ads

 

All about the Video Streaming App Meerkat

The Israeli app Meerkat, which allows live streaming of videos to Twitter, was the most talked about app in SXSW. The new app had more 300 thousands users in 3 weeks since its launch. What lies in the future for this app and how you can use it for branding and marketing?

Full post: Meerkat – The New Video Streaming App

 

How to Survive Google’s April 21 Mobile Update?

The search marketing industry is getting ready to Google’s algorithm update scheduled to April 21 and focused on sites’ mobile usability issues. Following SEO Round Table questions, Google clarified some of the issues regarding the differences between Webmaster Tools mobile usability reports and Google tool check.

Full post: Google: How to Survive Mobile Algorithm Update

 

Facebook Phone App Exposed Accidentally

Facebook accidentally revealed information about its planned phone app. The app Phone, similar to Android’s native dialer, would display information on the calling person and block calls from marketing services and other frauds.

Full post: Facebook’s Phone App Experiment

 

Spring Cleaning on your Website

7 simple procedures to clean and refresh your website for spring and improve its search engine visibility: from cleaning the site from broken links to refreshing the content and updating the titles for higher CTR, monitoring bad reviews and more.

Full post: 7 Spring Cleaning Tips for Your Website

 

nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites.

Contact us for more details.