Facebook Organic Marketing, Google My Business & Authorship Update

A summary of news and guides published on our Hebrew internet marketing blog on June 2014. This month we learned about the reasons for Facebook organic reach declined from VP Ads Product Marketing, found out that SEO has the highest return on investment (ROI) for small businesses, learned about Google’s new interface for local business and non-local brands, Google My Business, and its redesigned search results, minus authors’ profile pictures.

Facebook explains Organic Reach Decline

Brian Boland, VP Ads Product Marketing at Facebook, answers some of the most common questions about the decline in organic reach of Facebook pages. He detailed the reasons for the decline in organic reach and explained why fans and organic marketing still matter for businesses.

Full post: Facebook Organic Reach FAQ

Image: searchengineland.com

Organic Search Most Effective for Local Businesses

What is the most effective digital marketing channel for small and local businesses? BrightLocal asked about 7,000 local businesses and found that organic search brings the highest return of investment (ROI), followed by Google Places for Business and Google Plus.

Full post: SEO Provides the Highest ROI

Google Introduces Google My Business for Local Sites

Google introduced Google My Business, which unifies Google+ brand pages and Google Places for Business. The new interface enables business owners to easily update business data across several platforms including Google search, Google Maps and Google+.

Full post: Google My Business Guide

Google removes Authors’ Profile Pics from Search Results

Google announced redesigning the search results page, focusing mainly on Google Authorship related results. Profile photos of authors and their circle counts will be removed from the search results. Google claims the change won’t affect CTR, but the web raises assumptions about Google’s hidden motives.

Full post: Google Authorship without Profile Pictures


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July 3, 2014 11:10


Google Panda 4.0, Viral Content & Facebook Newsfeed Update

A summary of news and articles published on our Hebrew internet marketing blog on May 2014 including Google Panda 4.0 and Payday Loans updates, the results of an extensive research about viral content, Google Webmaster Tools new features for mobile sites and Facebook’s latest newsfeed change. How to create a Viral Content How to make [...]

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June 1, 2014 11:52


Not Provided to Google Ads and More Internet Marketing News

A summary of news and articles published on our Hebrew internet marketing blog on April 2014 including Google Adwords April 24 update and Google Webmaster Tool new index status report, Twitter’s redesign of profile pages and Facebook’s redesign of right-hand ads, the results of a survey about mobile shopping research and Google plans to paid [...]

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May 7, 2014 08:46


SEO Tips for Small Business, Google & Facebook Redesign

A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising. Tips for Small Business SEO SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, [...]

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April 1, 2014 10:19


5 Tips for a better Quality Score & Facebook Marketing News

A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines. Facebook 2013 Q4 Revenue & Newsfeed Ads Relevancy Facebook released their Q4 revenue [...]

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March 9, 2014 15:37


Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014

A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google’s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014. Mobile Site Optimization according to Google Google produced a series of instructional videos about mobile site optimization. [...]

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February 16, 2014 10:53


The Best of SMX Israel 2014

As in recent years, we attended SMX Israel, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that “content is king”, followed by some topic-related hesitation. Content is now consumed in different ways (from smartphones and [...]

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January 28, 2014 13:59

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