SEO Tips for Small Business, Google & Facebook Redesign

A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising.

Tips for Small Business SEO

SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, including on-page SEO, local directory submission and blogging, a business can improve its search engine visibility and at the same time support its presence in social media, review sites and off-line.

Full post: Small & Local Business SEO

Facebook Business Page Update, the End of Facebook Organic Reach

Facebook announced updating the layout for brand pages, removing the two-column design with a single-column flow, similar to the personal profiles’ layout. In addition, a new report by social@Ogilvy indicates a continuous decline in the organic reach of Facebook page posts and predicts the demise of Facebook organic marketing

Full post: Facebook Marketing News

App Content Search using Google Search Engine

Google may be the leading search engine in mobile devices, but most mobile users consume their content via applications and use search engines less often. According to Search Engine Land, Google are trying to deal with this challenge by indexing application based content, including deep links (currently, only from Android devices).

Full post: Google to index Mobile App Content

Google removes Underlined Links

Google announced changing the search results and removing the underline mark for links, the last characteristic remained from the search engine’s early days. In addition, Google increased the titles’ font size and added “Ad” tags to paid search results

Full post: Google Search Results Redesign

Google Redesign Effect on SEO

Google’s search results redesign is not just cosmetic but it also affects SEO; by increasing the title’s font size the titles got shorter and titles optimized for 70 characters are now cut, what can lower CTR and affect SEO efforts negatively. This topic was reviewed by Search Engine Watch and Moz.

Full post: SEO Titles following Google Redesign

Image: moz.com

Promoted Pins coming to Pinterest

Pinterest will offer its advertising product Promoted Pins to wider audiences of brands and advertisers starting next month, according to Marketing Land and Wall Street Journal. Promoted Pins will be available on the website and mobile app and apparently the payment models will be CPM and CPC.

Full post: Pinterest Advertising is coming Soon

Is Google Pushing Paid Results on New Redesign?

When Google announced redesigning the search results they spoke about readability and consistency. eyequant suggests Google had better reasons for redesigning the paid search results and that the new design draws users’ intention to the top paid results in a clever and sophisticated way, without irritating the users or betraying their “Don’t be evil” motto.

Full post: Google Adwords New Design

Facebook answers Questions about Brand Pages Redesign

Facebook recently announced updating business pages design, cancelling the two-column layout and merging to one. Following page owners and Facebook marketers responses, Facebook posted answers to some of the most frequently asked questions, including the left column layout, applications and tabs and the new marketing tool Pages to Watch.

Full post: Facebook Pages Redesign Q&A

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April 1, 2014 10:19


5 Tips for a better Quality Score & Facebook Marketing News

A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines. Facebook 2013 Q4 Revenue & Newsfeed Ads Relevancy Facebook released their Q4 revenue [...]

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March 9, 2014 15:37


Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014

A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google’s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014. Mobile Site Optimization according to Google Google produced a series of instructional videos about mobile site optimization. [...]

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February 16, 2014 10:53


The Best of SMX Israel 2014

As in recent years, we attended SMX Israel, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that “content is king”, followed by some topic-related hesitation. Content is now consumed in different ways (from smartphones and [...]

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January 28, 2014 13:59


SMX Israel 2014

SMX Israel is a leading search marketing expo, which will held on January 26, 2014 in Jerusalem with global and local internet marketing experts in the fields of SEO, PPC, social media marketing and more.  Video Optimization session on SMX Israel 2013 SMX Israel 2014 will consist of eight panels on various topics (link building, [...]

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January 15, 2014 19:48


Facebook Advertising & Search Marketing in Dec. 2013

Search marketing tips, articles and guides published on our Hebrew internet marketing blog on December 2013 including tips visual marketing tips, an introduction to Universal Analtyics for eCommerce, several ways to reveal organic keyword “Not Provided” data, Facebook advertising in 2014 and the year in search marketing. Visual Marketing and Branding A summary of a [...]

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January 1, 2014 17:36


Internet Marketing News November: Facebook Q3 Revenue, Google Hummingbird & CRO

Search marketing news, articles and guide published on our Hebrew internet marketing blog on November 2013 including Facebook mobile advertising revenue, keyword research and social media marketing in the post Google Hummingbird era and optimization for tablets.   Facebook Q3 Revenue Facebook earned more than 2 billion dollars on 2013 Q3, making it the most [...]

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December 1, 2013 11:25

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