SMX Israel 2013 – Agenda

4 October 2012
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SMX Israel 2013 will include 24 sessions divided to three tracks and will go throughout an average workday (9 to 18). The discussions will cover the variety of issues search engine marketing people deal with: social media, PPC, link building, keyword research, search trends, and are targeted for both beginner and advanced SEMs. On top of the discussions, SMX agenda will include more practical workshops, known as Clinics in SMX language, interactive sessions that illustrates best SEO, PPC or SMO practices on volunteers’ websites.

John Mueller of Google Switzerland will speak at the 2013 SMX conference; he will not attend the conference as planned, but he will still participate in two panels through videoconferencing. The first panel 5 Minutes with John Mueller, on 12:00 will be an interactive sessions where each of the eight pre-assigned volunteers will discuss webmaster and SEO issues (mainly from the technical aspect) and get authorized answers. John Mueller will also close the conference in a Q&A session starting at 17:00.

More panels worth mentioning:

Search, Display & Retargeting Mix, (Moderator: Ophir Cohen of Universal McCann Search, speakers: Omri Brill of Podium and Ross Plotkin of Kahena Digital Marketing), about the most effective internet marketing methods.

Surviving Panda, Penguin & The Zoo (moderator: nekuda’s Gilad Sasson, speakers: Eli Feldblum of RankAbove, Uri Breitman of TBWA and Jim Boykin of Internet Marketing Ninjas) on dealing with Google’s recent algorithm changes.

Google Panda on SMX Israel 2012

Schema & Rich Snippets (moderator: Miriam Schwab of illumine, speakers: Alex Moss of 3 Door Digital, Barak Hullman of and Kalman Labovitz of RankAbove) on semantic markup and how it can improve a site’s authority and search engine ranking.

Mobile SEO Techniques (moderator: Barry Schwartz of RustyBrick, speakers: Ariel Hochstadt of Webcellence and Paul Vesely of SEO Web Live) on recommended mobile sites’ optimization methods for Google and Bing search engines.

Internationalization SEO (moderator: Barry Schwartz of RustyBrick, speakers: Ariel Hochstadt of Webcellence; Jason Lax of SAP and Kalman Labovitz of RankAbove) about the unique dilemmas that come with operating websites that target international audience.

Social Media Marketing Panles:

YouTube & Video Optimization, (moderator: Gilad Sasson of nekuda, speakers: Barak Hullman of and Akiva Ben-Ezra of Ben-Ezra Marketing), optimizing videos for Google and Bing video search results.

Google+ & Twitter Techniques, (moderator: Hillel Fuld of inneractive, speakers: Aaron Friedman of Spark, Miriam Schwab of illumine, Tzafrir Rehan of Do Share and Jon Burg of Wibiya/Conduit), with recommendations for marketers who want to stand out in these popular social networks;

Facebook & Social Ads, (moderator: Ophir Cohen of Universal McCann Search, speakers: Marty Weintraub of aimClear, Adam Tal of and David Mark of Serp Intelligence), on advertising on Facebook, Linkedin, Twitter and other social networks.

SMX Israel 2012 Agressive SEO panel

And finally, Aggressive SEO, (moderator: Gilad Sasson of nekuda, speakers: Ziv Dascalu of Wise Impact, Ari Nahmani of Kahena Digital Marketing, Tal Prihar of Tal Advance Tech and Sagi Kahalany of blackjack), who will expose the dirty tricks used by black hat SEOs in a hyper-competitive industries.


 SMX Israel 2012 highlights