Blog

A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google’s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014.

Mobile Site Optimization according to Google

Google produced a series of instructional videos about mobile site optimization. This video focuses on optimizing the main tasks for smartphone users and improving their user experience using tools such as Google Webmaster Tools and Google Analytics.

Full post: Mobile Optimization using Google Webmaster Tools & Analytics

Twitter Advertising: New Tools for Mobile

Twitter updated its advertising system, and it now includes several new tools designed to improve advertisers’ targeting and tracking, and, obviously, to increase the company’s revenue. Twitter Advertising currently offers tailored audiences tool, which allows advertisers to use cookies to display targeted ads to site’s visitors, track conversions on Twitter and display sponsored accounts on mobile users’ timeline.

Full Post: Twitter New Advertising Tools

Facebook Advertising and Organic Marketing

Facebook marketing arena has changed significantly in the previous year and many marketers have increased their Facebook advertising budget in 2013. However, organic marketing on Facebook is still relevant as the social network remains a communication platform between brands and customers.

Full Post: Facebook Marketing: Organic vs. Paid

Facebook the Most Popular Social Network and Other Stats

PEW Research Center released a social media report for 2013. The survey included 1,445 18+ internet users and focused on five social networks: Facebook, Twitter, LinkedIn, Pinterest and Instagram. The results show that Facebook is still the most popular social network with the highest engagement rates.

Full Post: 2013 Social Media Report

Improved Search Queries Report on Google Webmaster Tools

Google announced two major changes at the Webmaster Tools report: a display of search queries of mobile sites with separate URL and a display of accurate statistical data of search queries, impressions and clicks.

Full Post: Google improves WMT Search Queries Report

Google released a WordPress Plugin

Google released a first official plugin for the blogging platform WordPress. Google WordPress Plugin, currently in a beta version, supports only two Google products: Google Adsense and Webmaster Tools.

Full Post: Google’s Official WordPress Plugin

Facebook Advertising & Marketing in 2014

Facebook marketing is usually influenced by trends, and it makes sense to assume that the tactics and strategies that worked last year will be efficient this year too. We review 12 trends in Facebook marketing, advertising and targeting for 2014.

Full Post: 12 Facebook Marketing Trends

The Best of SMX Israel 2014

The best PPC, social media marketing, content marketing, link building and mobile SEO tips and ideas learned from SMX Israel, the search engine marketing convention held on January 26, 2014 in Jerusalem.

Full Post (English): SMX Israel 2014 – Top Tips

Retargeting and Call to Action Buttons on Facebook Ads

Facebook launched two new tools for advertisers: the Custom Audiences tool was updated, and it now allows Facebook advertisers to display targeted Facebook ads to users who visited the website or application, and some of Facebook Page post ads will also include direct calls to action such as Shop Now, Learn More, Sign Up, Book Now and Download.

Full Post: New Facebook Advertising Tools