Blog

Summary of all the posts we’ve published on our Hebrew internet marketing blog last month:

Mobile SEO Strategy Important for Local Businesses

A new mobile search behavior study reviewed on Search Engine Land about shows how important it is for local businesses to adopt an SEO mobile strategy and to build smpartphone-friendly websites.

Full post: Mobile Strategy for Local SEO

Privacy and Features on Facebook Home

Facebook new product, Facebook Home, is a “family of applications”, a meta-application that replaces the android’s phone lock screen and home screen, displaying friends update immediately after turning on the device.

Full post: Facebook Home

Following Trends in Fashion Websites

SEO for commercial fashion websites can get some help from fashion magazine and blogs, Pantone seasonal color prediction and the controversial fashion statements of local celebrities.

Full post: SEO for Fashion Websites

CPA Payments on Facebook Ads

Facebook announced adding a CPA (cost per action) payment option on advertising campaigns, allowing advertisers to pay only for likes or other acts derived by the Facebook ad.

Full post: Pay per Likes on Facebook Ads

Managing Facebook Campaigns using Power Editor

Power editor is a Facebook tool for campaign managers, enabling to manage multiple ads and campaigns and to gain maximal control on the budget, target and optimization of the campaigns. A practical guide on using Power Editor, editing ads and campaigns and creating new campaigns.

Full post: Facebook Power Editor Guide

Universal Analytics opens to all Google Analytics Users

Google Analytics announced opening the Universal Analytics feature, which was available for limited group of users, to everyone. Universal Analytics allows webmasters (mainly of commercial sites) to collet customized data and track the various interactions between the client and the business.

Full post: Google Universal Analytics