Universal Analytics, GIF Animation, CTR on Mobile Devices
A summary of news and articles published on our Hebrew internet marketing blog in July 2014. This month we learned about the differences between Google Analytics metrics and Universal Analytics; how to use GIF animation for social media marketing; the difference in engagement and click rates between smartphones and tablets. We also reviewed the new Google Adwords Quality Score Guidelines and new Google Webmaster Tool feature for international SEO.
From Google Analytics to Universal Analytics
Google is now encouraging webmasters to upgrade their Analytics accounts to Universal Analytics (UA), “the re-imagining of Google Analytics”. Although the upgrade doesn’t affect users of the current Analytics version, in the future it is expected to impact some of the key performance indicators, and it is recommended to be prepared from now.
Full post: Google Universal Analytics Upgrade
GIF Animation for Marketers
Twitter recently announced supporting GIF animation in its website and mobile applications. Although GIFs can already be seen in many other social networks, Twitter’s news provides a great opportunity to learn how to use GIF for social media marketing.
Full post: How to use GIFs for Content Marketing
Clicks & Engagement on Mobile Devices
Online marketing in the multi-device era requires marketers to consider not only the content and its distribution but also the relations between context and engagement. An article in Marketing Land compared usage stats of smartphone and tablet users to learn about engagement and CTR by hour and by mobile device.
Google updates Quality Score Guidelines
Google has recently updated Google Adwords Quality Score guidelines, claiming that it is only a measurement tool and not a key performance indicator. An article in Search Engine Land article suggests that Google might be hiding something from advertisers.
Full post: Google Adwords New Quality Score
International Targeting in Google Webmaster Tools
Google announced a new feature in Google Webmaster Tools – International Targeting. The new tool aims at international websites and it is designed to solve issues related to the hreflang tag, which signals search engines to adjust the content and the language to the users’ location.
Multi-Device SEO by Google
Google is escalating the war against Flash websites. The search engine announced adding warnings to the mobile search results, which will inform users who search using iOS or Android devices when about websites that use Flash or other unsupported technologies.
image: Webmaster Central Blog
Full post: Google against Flash Websites
Facebook Organic Marketing, Google My Business & Authorship Update
A summary of news and guides published on our Hebrew internet marketing blog on June 2014. This month we learned about the reasons for Facebook organic reach declined from VP Ads Product Marketing, found out that SEO has the highest return on investment (ROI) for small businesses, learned about Google’s new interface for local business and non-local brands, Google My Business, and its redesigned search results, minus authors’ profile pictures.
Facebook explains Organic Reach Decline
Brian Boland, VP Ads Product Marketing at Facebook, answers some of the most common questions about the decline in organic reach of Facebook pages. He detailed the reasons for the decline in organic reach and explained why fans and organic marketing still matter for businesses.
Full post: Facebook Organic Reach FAQ
Organic Search Most Effective for Local Businesses
What is the most effective digital marketing channel for small and local businesses? BrightLocal asked about 7,000 local businesses and found that organic search brings the highest return of investment (ROI), followed by Google Places for Business and Google Plus.
Full post: SEO Provides the Highest ROI
Google Introduces Google My Business for Local Sites
Google introduced Google My Business, which unifies Google+ brand pages and Google Places for Business. The new interface enables business owners to easily update business data across several platforms including Google search, Google Maps and Google+.
Full post: Google My Business Guide
Google removes Authors’ Profile Pics from Search Results
Google announced redesigning the search results page, focusing mainly on Google Authorship related results. Profile photos of authors and their circle counts will be removed from the search results. Google claims the change won’t affect CTR, but the web raises assumptions about Google’s hidden motives.
Full post: Google Authorship without Profile Pictures
SEO Tips for Small Business, Google & Facebook Redesign
A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising.
Tips for Small Business SEO
SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, including on-page SEO, local directory submission and blogging, a business can improve its search engine visibility and at the same time support its presence in social media, review sites and off-line.
Full post: Small & Local Business SEO
Facebook Business Page Update, the End of Facebook Organic Reach
Facebook announced updating the layout for brand pages, removing the two-column design with a single-column flow, similar to the personal profiles’ layout. In addition, a new report by social@Ogilvy indicates a continuous decline in the organic reach of Facebook page posts and predicts the demise of Facebook organic marketing
Full post: Facebook Marketing News
App Content Search using Google Search Engine
Google may be the leading search engine in mobile devices, but most mobile users consume their content via applications and use search engines less often. According to Search Engine Land, Google are trying to deal with this challenge by indexing application based content, including deep links (currently, only from Android devices).
Full post: Google to index Mobile App Content
Google removes Underlined Links
Google announced changing the search results and removing the underline mark for links, the last characteristic remained from the search engine’s early days. In addition, Google increased the titles’ font size and added “Ad” tags to paid search results
Full post: Google Search Results Redesign
Google Redesign Effect on SEO
Google’s search results redesign is not just cosmetic but it also affects SEO; by increasing the title’s font size the titles got shorter and titles optimized for 70 characters are now cut, what can lower CTR and affect SEO efforts negatively. This topic was reviewed by Search Engine Watch and Moz.
Full post: SEO Titles following Google Redesign
Promoted Pins coming to Pinterest
Pinterest will offer its advertising product Promoted Pins to wider audiences of brands and advertisers starting next month, according to Marketing Land and Wall Street Journal. Promoted Pins will be available on the website and mobile app and apparently the payment models will be CPM and CPC.
Full post: Pinterest Advertising is coming Soon
Is Google Pushing Paid Results on New Redesign?
When Google announced redesigning the search results they spoke about readability and consistency. eyequant suggests Google had better reasons for redesigning the paid search results and that the new design draws users’ intention to the top paid results in a clever and sophisticated way, without irritating the users or betraying their “Don’t be evil” motto.
Full post: Google Adwords New Design
Facebook answers Questions about Brand Pages Redesign
Facebook recently announced updating business pages design, cancelling the two-column layout and merging to one. Following page owners and Facebook marketers responses, Facebook posted answers to some of the most frequently asked questions, including the left column layout, applications and tabs and the new marketing tool Pages to Watch.
Full post: Facebook Pages Redesign Q&A
Internet Marketing News November: Facebook Q3 Revenue, Google Hummingbird & CRO
Search marketing news, articles and guide published on our Hebrew internet marketing blog on November 2013 including Facebook mobile advertising revenue, keyword research and social media marketing in the post Google Hummingbird era and optimization for tablets.
Facebook Q3 Revenue
Facebook earned more than 2 billion dollars on 2013 Q3, making it the most profitable quarter in the social network history. 1.8 billion dollar of Facebook revenue was from advertising – a growth of 66% from 2012 Q3. About half of the advertising revenue was from mobile devices – a growth of 41% from 2013 Q2.
Keyword Research & Content after Google Hummingbird
Google’s new Hummingbird algorithm is alive for some time, but search marketers are still not sure how it will change SEO. The main debate is about the effectiveness of keyword research and content creation in the post-Hummingbird, especially since the organic keyword data is disappearing from the analytics report.
Full post: Hummingbird and Keywords
Tools and Methods for Conversion Optimization
Conversion optimization or conversion rate optimization (CRO) refer to all the marketing, research and analysis done to improve the number of converting visitors to the site, visitors who purchase items, download an application, sign up to a newsletter, etc. Conversion Optimization basically focuses on identifying the obstacles for conversion and removing them.
Full post: Conversion Rate Optimization Guide
Hummingbird, Social Signals & Links
The SEO industry is still trying to predict the influence of Google Hummingbird on search marketing. According to an interesting assumption published on Search Engine Land Google’s new search algorithm would change the way social signals effect search engine rankings.
Full post: Algorithm Hummingbird & SMO
Social Media Statistics & Online Marketing Strategy
Social media managers can improve their marketing strategy by following demographic data and behavior statistics published by the different social networks. Fast Company published some statistical data about Facebook, Linkedin, YouTube and other social sites which can assist your social media marketing campaigns.
Full post: Social Media Marketing using Statistics
Mobile SEO usually refers to both smartphone and table optimization, but statistics show significant differences between users’ behavior in different mobile devices. Tablets users usually search the internet from home, often while watching the TV. Another data worth mentioning is that by 2015 tablet usage is expected to go over desktops and laptops.
Full post: Tablet-friendly Websites Optimization
Internet Marketing News October 2013
International SEO and keyword research, Google Analytics new acquisition reports, Facebook advertising during the holiday season and other internet marketing issues published on our Hebrew internet marketing blog in October 2013:
International & Multilingual websites using the hreflang tag
Google Webmaster Central Blog uploaded an instructional video focusing on technical SEO for international and multilingual websites and including recommendations for webmasters who target several countries and languages. The video explains how and when to use the rel=”alternate” hreflang tag, which was designed to signal Google search engine about additional versions of a website, in different languages or targeting different countries.
Full post: Google guidance for International SEO
Geographic Targeting on Google New Keyword Tool
Google new keyword tool, the Keyword Planner, offers several features that help in local targeting and can be used in international SEO and PPC. Following webcertain group post, we discussed language and geographic targeting options and local keywords using Google Keyword planner.
Full post: Google Keyword Planner for International SEO
Google Analytics New Navigation and Traffic Reports
Google announced changing the navigation menu in Google Analytics and adding two new reports: acquisition overview and acquisition channels. These acquisition reports replace the old traffic report and they are part of bigger change, which also includes the omission of the organic search keywords.
Full post: Google Analytics New Acquisition Report
Google+ User Profiles will be used by Advertisers
Google announced expanding Google+ Shared Endorsement feature, allowing advertisers to use users’ profile pictures, +1s, comments, reviews, ratings and other social interaction for commercial purposes. Google+ users can opt out of appearing on brands’ business pages, but social activity such as rating and reviewing can also appear on Google shopping search results.
Full post: Google+ “Shared Endorsements” Advertising
Bing Search Engine Ranking Factors
Searchmetrics published its SEO ranking factors report for Bing. An examination of about 10,000 keywords and 300,000 websites on Bing 30 top search results showed a high correlation between social media signals and (mainly Google+) and incoming links and top rankings on Bing search results. The report also showed that there’s a huge difference between Google first page results and Bing.
Full post: SEO Ranking Factors on Bing Search Engine
Facebook Advertising on 2013 Q4
The fourth quarter of the year is an important period for advertisers, and according to statistics, Facebook is going to be a very crowded and competitive advertising platform. Nanigans’ Facebook Advertising Benchmark Report shows that Facebook users’ engagement, CTR and ROI are increasing. Facebook simplification of the advertising process and its recent news feed algorithm changes could also lead to an increase in Facebook advertising, including page post promotions.
Full post: Facebook Year-End Advertising – Data & Tips
How Hummingbird will change SEO?
Although Google’s new search algorithm Hummingbird implications on search results are not seen yet, its semantic and voice search will probably change searchers’ behavior and SEO strategies. Natural language search queries will replace keyword searching and search marketing professional will be required to provide relevant content to answer those queries. Top ranked websites may lose traffic as Google advanced search features (such as the Knowledge Graph) provide visual and detailed answers.
Full post: Google Hummingbird Algorithm and SEO
Google Penguin 2.1
Penguin 2.1, Google fifth Penguin algorithm update, was released early October. Similar to previous Penguin updates, Penguin 2.1 focused on webspam activity, mainly websites with unnatural backlink profile and low quality content, but it seem more aggressive, focusing mainly on deep links.
Full post: How to Recover from Google Penguin 2.1
Google Webmaster Tools New Security Issues Section
Google announced adding a new section to Webmaster Tools, Security Issues, replacing the former Malware part at the Health section and allowing webmasters to find out about malware, hacked sites, spam and other security issues, recognizing the issues using snippet codes and submitting review request on one page.
Full post: Google WMT Security Issues
- Web and Search Engine Marketing Solutions
- Search Results Optimization (Paid and Organic)
- Brand Management and Reputation Monitoring
- Social Media Marketing, including SMO
- Marketing Process Management and Assimilation
- Target Oriented Marketing (Conversion)
- Competition Research and Analysis