Blog

A summary of the posts published on our Hebrew internet marketing blog during November 2015:

Best of SMX Israel 2015

A roundup of the best sessions and discussions in SMX Israel 2015, including the best tips about mobile SEO, search marketing in Hebrew, Google penalties recovery, search advertising, Google analytics and future of Search. .

Full post: SMX Israel 2015 Summary

Facebook launches Tools for Local Business

Facebook announced launching two tools for local business marketing: Local Insights – a free analytics tool which shows businesses demographic data about the users around their store and Local Awareness Ads targeted at multi-location businesses.

Full post: New Facebook Tools for Local Marketing

Google’s First Open Code System

Google announced opening the code of TensorFlow, the company’s machine learning system, used to interpret search queries, voice recognition, image search, language translation and more. Who will be the first to track Google’s ranking algorithm?

Full post: Google Open Code TensorFlow

Apple updates Appstore Ranking Algorithm

App developers have recently noticed a significant change in the appstore search results, especially in the higher results. According to experts, Apple started to take in account variables such as keywords and titles, and some even suspect that Apple is working on its own version of Google PageRank algorithm.

Full post: Apple’s Appstore Ranking Update

SEO for Local Business

image: MOZ

There are significant differences between local marketing strategy and standard online marketing, and there are also unique ranking factors and unique search results for local business. In this local SEO guide we review all the tactics to help rank your business on Google local search results.

Full post: Local SEO Guide

Getting Ready for Google Penguin

Google approved releasing a new Penguin update before the end of 2015. It means that many websites will be able to recover from the previous update, while other websites might be penalized. Even if you didn’t build spam links on purpose, it’s a good opportunity to clean the website before Penguin 4.0 arrival.

Full post: Penguin 4.0 Recovery Plan

Google released New Search Quality Guidelines

Google released its updated version of Search Quality Rating Guidelines. The 160-page PDF file explains the team of quality raters how to evaluate search results, and it also allows to track the mind of Google’s leaders and learn about the updated criteria for search engine rankings. SEMPost got hold of the unofficial guidelines and posted a summary of its main updates.

Full post: Google’s Search Quality Guidelines

Google redesigned Google Local for Businesses

Google redesigned its social network, Google Plus, including Google My Business pages, used for brands and local business. Following the new design many of the unique features for businesses were removed including users’ rating and reviews, categories, maps, directions, opening hours and integration with Google Analytics and other applications.

Full post: Google My Business New Design

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