Blog

A summary of news and articles published on our Hebrew internet marketing blog in July 2014. This month we learned about the differences between Google Analytics metrics and Universal Analytics; how to use GIF animation for social media marketing; the difference in engagement and click rates between smartphones and tablets. We also reviewed the new Google Adwords Quality Score Guidelines and new Google Webmaster Tool feature for international SEO.

From Google Analytics to Universal Analytics

Google is now encouraging webmasters to upgrade their Analytics accounts to Universal Analytics (UA), “the re-imagining of Google Analytics”. Although the upgrade doesn’t affect users of the current Analytics version, in the future it is expected to impact some of the key performance indicators, and it is recommended to be prepared from now.

Full post: Google Universal Analytics Upgrade

GIF Animation for Marketers

Twitter recently announced supporting GIF animation in its website and mobile applications. Although GIFs can already be seen in many other social networks, Twitter’s news provides a great opportunity to learn how to use GIF for social media marketing.

Full post: How to use GIFs for Content Marketing

Clicks & Engagement on Mobile Devices

Online marketing in the multi-device era requires marketers to consider not only the content and its distribution but also the relations between context and engagement. An article in Marketing Land  compared usage stats of smartphone and tablet users to learn about engagement and CTR by hour and by mobile device.

Full post: Best Time to Advertise on Smartphones & Tablets

Google updates Quality Score Guidelines

Google has recently updated Google Adwords Quality Score guidelines, claiming that it is only a measurement tool and not a key performance indicator. An article in Search Engine Land article suggests that Google might be hiding something from advertisers.

Full post: Google Adwords New Quality Score

International Targeting in Google Webmaster Tools

Google announced a new feature in Google Webmaster Tools – International Targeting. The new tool aims at international websites and it is designed to solve issues related to the hreflang tag, which signals search engines to adjust the content and the language to the users’ location.

Full post: New Google Webmaster Tool Feature for International SEO

Multi-Device SEO by Google

Google is escalating the war against Flash websites. The search engine announced adding warnings to the mobile search results, which will inform users who search using iOS or Android devices when about websites that use Flash or other unsupported technologies.

image: Webmaster Central Blog

Full post: Google against Flash Websites