Internet Marketing News November: Facebook Q3 Revenue, Google Hummingbird & CRO
Search marketing news, articles and guide published on our Hebrew internet marketing blog on November 2013 including Facebook mobile advertising revenue, keyword research and social media marketing in the post Google Hummingbird era and optimization for tablets.
Facebook Q3 Revenue
Facebook earned more than 2 billion dollars on 2013 Q3, making it the most profitable quarter in the social network history. 1.8 billion dollar of Facebook revenue was from advertising – a growth of 66% from 2012 Q3. About half of the advertising revenue was from mobile devices – a growth of 41% from 2013 Q2.
Keyword Research & Content after Google Hummingbird
Google’s new Hummingbird algorithm is alive for some time, but search marketers are still not sure how it will change SEO. The main debate is about the effectiveness of keyword research and content creation in the post-Hummingbird, especially since the organic keyword data is disappearing from the analytics report.
Full post: Hummingbird and Keywords
Tools and Methods for Conversion Optimization
Conversion optimization or conversion rate optimization (CRO) refer to all the marketing, research and analysis done to improve the number of converting visitors to the site, visitors who purchase items, download an application, sign up to a newsletter, etc. Conversion Optimization basically focuses on identifying the obstacles for conversion and removing them.
Full post: Conversion Rate Optimization Guide
Hummingbird, Social Signals & Links
The SEO industry is still trying to predict the influence of Google Hummingbird on search marketing. According to an interesting assumption published on Search Engine Land Google’s new search algorithm would change the way social signals effect search engine rankings.
Full post: Algorithm Hummingbird & SMO
Social Media Statistics & Online Marketing Strategy
Social media managers can improve their marketing strategy by following demographic data and behavior statistics published by the different social networks. Fast Company published some statistical data about Facebook, Linkedin, YouTube and other social sites which can assist your social media marketing campaigns.
Full post: Social Media Marketing using Statistics
Mobile SEO usually refers to both smartphone and table optimization, but statistics show significant differences between users’ behavior in different mobile devices. Tablets users usually search the internet from home, often while watching the TV. Another data worth mentioning is that by 2015 tablet usage is expected to go over desktops and laptops.
Full post: Tablet-friendly Websites Optimization
Internet Marketing News October 2013
International SEO and keyword research, Google Analytics new acquisition reports, Facebook advertising during the holiday season and other internet marketing issues published on our Hebrew internet marketing blog in October 2013:
International & Multilingual websites using the hreflang tag
Google Webmaster Central Blog uploaded an instructional video focusing on technical SEO for international and multilingual websites and including recommendations for webmasters who target several countries and languages. The video explains how and when to use the rel=”alternate” hreflang tag, which was designed to signal Google search engine about additional versions of a website, in different languages or targeting different countries.
Full post: Google guidance for International SEO
Geographic Targeting on Google New Keyword Tool
Google new keyword tool, the Keyword Planner, offers several features that help in local targeting and can be used in international SEO and PPC. Following webcertain group post, we discussed language and geographic targeting options and local keywords using Google Keyword planner.
Full post: Google Keyword Planner for International SEO
Google Analytics New Navigation and Traffic Reports
Google announced changing the navigation menu in Google Analytics and adding two new reports: acquisition overview and acquisition channels. These acquisition reports replace the old traffic report and they are part of bigger change, which also includes the omission of the organic search keywords.
Full post: Google Analytics New Acquisition Report
Google+ User Profiles will be used by Advertisers
Google announced expanding Google+ Shared Endorsement feature, allowing advertisers to use users’ profile pictures, +1s, comments, reviews, ratings and other social interaction for commercial purposes. Google+ users can opt out of appearing on brands’ business pages, but social activity such as rating and reviewing can also appear on Google shopping search results.
Full post: Google+ “Shared Endorsements” Advertising
Bing Search Engine Ranking Factors
Searchmetrics published its SEO ranking factors report for Bing. An examination of about 10,000 keywords and 300,000 websites on Bing 30 top search results showed a high correlation between social media signals and (mainly Google+) and incoming links and top rankings on Bing search results. The report also showed that there’s a huge difference between Google first page results and Bing.
Full post: SEO Ranking Factors on Bing Search Engine
Facebook Advertising on 2013 Q4
The fourth quarter of the year is an important period for advertisers, and according to statistics, Facebook is going to be a very crowded and competitive advertising platform. Nanigans’ Facebook Advertising Benchmark Report shows that Facebook users’ engagement, CTR and ROI are increasing. Facebook simplification of the advertising process and its recent news feed algorithm changes could also lead to an increase in Facebook advertising, including page post promotions.
Full post: Facebook Year-End Advertising – Data & Tips
How Hummingbird will change SEO?
Although Google’s new search algorithm Hummingbird implications on search results are not seen yet, its semantic and voice search will probably change searchers’ behavior and SEO strategies. Natural language search queries will replace keyword searching and search marketing professional will be required to provide relevant content to answer those queries. Top ranked websites may lose traffic as Google advanced search features (such as the Knowledge Graph) provide visual and detailed answers.
Full post: Google Hummingbird Algorithm and SEO
Google Penguin 2.1
Penguin 2.1, Google fifth Penguin algorithm update, was released early October. Similar to previous Penguin updates, Penguin 2.1 focused on webspam activity, mainly websites with unnatural backlink profile and low quality content, but it seem more aggressive, focusing mainly on deep links.
Full post: How to Recover from Google Penguin 2.1
Google Webmaster Tools New Security Issues Section
Google announced adding a new section to Webmaster Tools, Security Issues, replacing the former Malware part at the Health section and allowing webmasters to find out about malware, hacked sites, spam and other security issues, recognizing the issues using snippet codes and submitting review request on one page.
Full post: Google WMT Security Issues
Internet Marketing News September 2013
A summary of internet marketing news and guides published on our Hebrew internet marketing blog in September 2013:
Facebook Updates Privacy Documents
Following the court settlement over Facebook “Sponsored Stories” lawsuit, the social network has updated its users’ privacy documents, especially the parts about users’ private data and the way it could be used by brands for commercial purposes. In short, by “liking” a page, Facebook users allow the liked brand to use their personal data (name, profile picture and posts) on Facebook ads.
Full post: Facebook: Brands can use your Private Data
Rosh Hashanah Blessing
Nekuda’s traditional Rosh Hashanah blessing for the Jewish New Year, this year featuring some Facebook celebrities, meme icons and other addictions.
Google+ News: Automatic Authorship & Embed Posts
Google announced adding new features to Google+: an automatic integration to Google Authorship Program, in the meantime only on WordPress and Typead blogging platforms, and an ability to embed Google+ posts on any external websites.
Facebook Promoted Posts New Study
A new study by Wisemetrics about Facebook Promoted Posts proves that promoting page posts does not affect the organic reach of the page. The study found that the organic traffic of paid and unpaid posts is about the same.
Google Trends Top & Trending Charts
Google Trends new tool, Top Charts, displays lists of the most searched search words in the US, sorted by different topics including athletes, car companies, business people, countries and more. Now the tool has a new feature, the trending button displaying the most talked about people and subjects at the moment. A new feature on Google Trends Hot Searches displays the most popular search terms for the previous month.
Image: Inside Search
Full post: Google Trends displays Trending Search Terms
Google Webmaster Tools Markup Data Helper
Google introduced a new schema markup tool, designed to help webmasters to mark structured data for various types of content including articles, events, restaurants, local businesses and others without messing with the code. The Markup Data Helper is available via Google Webmaster Tools.
The End of Keyword Reports on Google Analytics
Google will encrypt all searches starting December. From the search marketer perspective, this decision means that Google analytics organic search report will display 100% “not provided” keywords. We look at the alternatives according to MOZ and ask about the reasons for Google decision: privacy issues or Google adwords promotion?
Introduction to Google Hummingbird
Google introduced a brand new search algorithm – Google hummingbird – which replaces the old algorithm and designed to answer complex search queries. Its main innovation is the conversational search which combines voice search with semantic and local search, and is no longer limited to Google knowledge graph. According to Search Engine Land, the new algorithm will not have an effect on SEO.
Full post: Google’s New Search Algorithm – Hummingbird
Internet Marketing News August 2013
A summary of internet marketing news and guides published on our Hebrew internet marketing blog in August 2013:
SEO Agency, In-House SEO or Freelancer?
Organic SEO is an essential internet marketing channel, and small and large websites soon discover that being on the first SERP is worthwhile. The question is how: should you build an in-house SEO team, hire an SEO agency or a freelancer? We discuss the advantages and disadvantages of each option.
Full post: SEO Consultancy Options
Facebook updates News Feed Algorithm
Facebook announced updating the News Feed algorithm and adding two new factors that affect the ranking of friends’ and business pages on users’ News Feeds: Story Bumping, which highlights old stories that are still popular, and Last Actor, which ranks the posts in real time.
Full post: Facebook New News Feed Algorithm
Google Page Speed Recommendations for Mobile Sites
Google announced their official recommendations for mobile sites’ page speed, and updated PageSpeed Insights, the free tool that provides advice on how to improve page upload time in both mobile and desktop sites.
New Research about Users’ Behavior in Smartphones and Tablets
A new Nielsen research reveals the differences between smartphone users and tablet users in mobile shopping behavior: tablet users tend to buy online more than smartphone owners, and both users would usually use their mobile devices for shopping from home.
Internet Marketing Expertise in 2013
Internet marketing experts in 2013 have to be able to adjust to the frequent changes in Google algorithm and webmaster guidelines as well as to technology trends. A list of the most important fields of expertise required from internet marketing experts in 2013 will help you choose one for your online business.
Full post: Internet Marketing Experts 2013
New Experiment in Google Search Results
Google’s new experiment displays annotated search results with additional information about the sites. The information is displayed in an overlay window and it is drawn from Wikipedia or other external sources, but never from the site itself.
Full post: Google tests a new Search Results Tool
In-depth Articles in Google Search Results
Google added in-depth articles, a new search results box, currently only on Google.com in English. The in-depth articles appear at the same column as regular results, but they are not a part of the organic search results. Appearing on the in-depth articles section requires using schema.org and Google authorship markups (and obviously, writing in-depth articles).
Google Authorship FAQ
Google answered some of the most frequently asked questions regarding Google Authorship: which pages qualify for Google Authorship, how to block it from the search results, the differences between rel=publisher and rel=author tags and more.
Full post: Google answers Google Authorship Questions
Detailed Definitions on Google Search Results
Google announced updating the web definitions interface of Google.com search results in English. Improved Google definitions include synonyms, examples of word usage in sentences, words’ origins, translation to over 60 languages and a graph that displays the word’s popularity in the last 200 years.
Full post: Google to replace Internet Dictionary?
Facebook News: New Algorithm, Collaboration with Shutterstock
Facebook announced on a new news feed algorithm, developed to identify quality content using users’ feedback and about thousand different factors. Also, advertisers on Facebook will gain a free access to Shutterstock bank of images for all types of Facebook ads.
Internet Marketing News July 2013
A summary of all the posts published on our Hebrew internet marketing blog last month:
Prepare your Mobile Site for Google Ranking Change
Google recently announced planning to change smartphone search results and implied about a penalty for mobile sites that will not provide an optimal user-experience to both desktop and mobile users. We discussed how the penalty might affect mobile sites’ ranking and how webmasters can prepare their sites for this planned change.
New Navigation on Google Webmaster Tools
Google announced refreshing Webmaster Tools navigation and replacing the former segmentation, which consisted of configuration, health, traffic and search engine optimization to crawl, Google index, search traffic and search appearance. The new Google Webmaster Tools navigation is organized by the search engine order of activity and for some reason avoids using the term search engine optimization…
Full post: Google Webmaster Tools Navigation Updated
Google Local Search Carousel
Google knowledge carousel is starting to enter local search results in the US and revolutionizing local search results. The carousel horizontal display of local search results may change the local searcher behavior and the work of local SEO experts. The results of two heat map experiments, by Ethical SEO Consulting and LocalU, show different clicking patterns.
Full post: Google Knowledge Carousel and Local Search
Google’s New Keyword Tool
Google new keyword tool, the Keyword Planner, is about to replace Google Adwords Keyword Tool and the Traffic Estimator. The new keyword tool requires users to open an Adwords account and it enables users to sort keywords and get keyword ideas by groups and to multiply keyword lists to check popularity and competition of different combinations of keywords.
Full post: Keyword Planner – Google’s New Keyword Tool
How to find Local Keywords on Google Adwords Keyword Planner
Some of the new features in Google Adwords Keyword Planner offer better optimization of keywords for local search. You can check local keywords using the multiply keyword list feature or by using the keywords and ad group feature and adjusting the geographic targeting area, as suggested by MOZ.
Full post: Google Keyword Planner for Local SEO
Customized Segmentation Reports on Google Analytics
Google announced changing some of the segmentation features in Google Analytics, allowing users to analyze website traffic by sub-groups with specific demographic data or behavior characteristics, by sequence of specific behaviors, use and adjust six different segment templates.
Globes MAD 2013 Convention
Nekuda’s Oded Livne attended Globes 2013 Marketing, Advertising and Digital convention (MAD 2013) and returned with insights about the next generation of brands, marketing for mobile users, inbound marketing, interactive advertising campaigns and case studies as a marketing strategy.
Common Mistakes in Mobile SEO
According to Google, the most common mistakes in mobile SEO are wrong redirects between the mobile and the desktop sites and error pages displayed exclusively to the smartphone users. However, the mobile marketers tend to make other mistakes such as ignoring the Analytics segmentation reports or avoiding a unique keyword research for mobile sites.
Full post: Mobile SEO Mistakes you can avoid
Facebook allows Users to get Notifications from Brands
Facebook now allows users to receive notifications from their favorite business pages. By that, Facebook enables users to maintain a continuous relationship between brands and their clients and allows brands and internet marketers to maintain active and engaged followers.
In search of Facebook Talking About this and Viral Reach
Facebook has removed the “Talking about this” measure and returned it two days later. After refreshing Facebook Insights, the viral reach measure was removed and united with the organic reach, disabling page admins from getting information about the viral reach of their Facebook posts.
A Guide to Technical SEO
A summary of The Definitive Guide to Technical Mobile SEO published on Search Engine Land, and includes the pros and cons of each mobile SEO configuration (responsive design, dynamic content and separate URLs), and practical recommendations for mobile site developers and marketers.
Full post: Mobile SEO – Technical Guide
Optimization for Google’s Local Carousel
Google’s local carousel is about to change local SEO, offering different, unrecognized ranking factors, weakening the correlation between Google rankings and CTR, and emphasizing social media presence and image optimization.
Google Adsense Stops Working on Google Sites
Google announced that from August 30, Adsense ads will stop working on Google Sites, and users will not be able to add or modify ads and existing ads will be removed or replaced. Following SEO Roundtable question, Google clarified that users will continue to make money from previously published ads on Google Sites.
Full post: Google cancels Adsense on Google Sites
Google Adwords Quality Score Updates
Google Adwords announced updating the way the Quality Score is reported and tying it to “its three key sub factors — expected clickthrough rate, ad relevance, and landing page experience.” Google stressed that the way the Quality Score is calculated will not be changed.
Full post: Google updates Adwords Quality Score
Tablets sales draw near PCs sales
Some facts and numbers of tablets rising sales versus PCs dropping sales following global tablet shipments in Q2 2013 report and estimations about the hypothetical opening date of the post PC era.
Full post: Tablets Sales rise while PCs drop
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