Universal Analytics, GIF Animation, CTR on Mobile Devices
A summary of news and articles published on our Hebrew internet marketing blog in July 2014. This month we learned about the differences between Google Analytics metrics and Universal Analytics; how to use GIF animation for social media marketing; the difference in engagement and click rates between smartphones and tablets. We also reviewed the new Google Adwords Quality Score Guidelines and new Google Webmaster Tool feature for international SEO.
From Google Analytics to Universal Analytics
Google is now encouraging webmasters to upgrade their Analytics accounts to Universal Analytics (UA), “the re-imagining of Google Analytics”. Although the upgrade doesn’t affect users of the current Analytics version, in the future it is expected to impact some of the key performance indicators, and it is recommended to be prepared from now.
Full post: Google Universal Analytics Upgrade
GIF Animation for Marketers
Twitter recently announced supporting GIF animation in its website and mobile applications. Although GIFs can already be seen in many other social networks, Twitter’s news provides a great opportunity to learn how to use GIF for social media marketing.
Full post: How to use GIFs for Content Marketing
Clicks & Engagement on Mobile Devices
Online marketing in the multi-device era requires marketers to consider not only the content and its distribution but also the relations between context and engagement. An article in Marketing Land compared usage stats of smartphone and tablet users to learn about engagement and CTR by hour and by mobile device.
Google updates Quality Score Guidelines
Google has recently updated Google Adwords Quality Score guidelines, claiming that it is only a measurement tool and not a key performance indicator. An article in Search Engine Land article suggests that Google might be hiding something from advertisers.
Full post: Google Adwords New Quality Score
International Targeting in Google Webmaster Tools
Google announced a new feature in Google Webmaster Tools – International Targeting. The new tool aims at international websites and it is designed to solve issues related to the hreflang tag, which signals search engines to adjust the content and the language to the users’ location.
Multi-Device SEO by Google
Google is escalating the war against Flash websites. The search engine announced adding warnings to the mobile search results, which will inform users who search using iOS or Android devices when about websites that use Flash or other unsupported technologies.
image: Webmaster Central Blog
Full post: Google against Flash Websites
Google Panda 4.0, Viral Content & Facebook Newsfeed Update
A summary of news and articles published on our Hebrew internet marketing blog on May 2014 including Google Panda 4.0 and Payday Loans updates, the results of an extensive research about viral content, Google Webmaster Tools new features for mobile sites and Facebook’s latest newsfeed change.
How to create a Viral Content
How to make a content go viral and gain lots of social shares? BuzzSumo analyzed over 100 million online articles to learn which types of content get the most shares, how the length of the article, the number of images it includes and its author influence its sharing and other secret ingredients of popular articles.
Full post: 10 Secrets of Viral Content
Panda 4.0 is Online
Google announced two major algorithm updates: Panda 4.0 and Payday Loans 2.0. The latter focuses on spam search queries, while Google Panda, which focuses on low quality content sites, hit even major sites such as eBay and Ask.com.
Full post: Google Panda 4.0
Google updates PageSpeed Insights
Google announced updating the PageSpeed Insights tool, designed to measure the download time of both desktop and mobile sites and recommend on how to improve the site’s speed. Google also added five recommendations on improving the mobile site’s speed and its usability.
Full post: 5 Recommendations on Mobile Site Speed
New on Google Webmaster Tools: Fetch & Render as Googlebot
Full post: Fetch & Render as Goolgebot
Less Automatic Post on Facebook Feed
Facebook announced a new newsfeed update, focusing on automatic posts from third-part applications. Following the change, users’ newsfeed will show less automatic updates from friends who use Facebook apps and more statuses and updates that were shared intentionally.
Full post: Facebook’s Apps Newsfeed Update
Not Provided to Google Ads and More Internet Marketing News
A summary of news and articles published on our Hebrew internet marketing blog on April 2014 including Google Adwords April 24 update and Google Webmaster Tool new index status report, Twitter’s redesign of profile pages and Facebook’s redesign of right-hand ads, the results of a survey about mobile shopping research and Google plans to paid keywords and display them as (Not Provided).
Image: Twitter Blog
Updated Index Status on Google WMT
Google announced adding accurate data to the index status on Google Webmaster Tools, which will now report about each URL variation indexed, mainly HTTP and HTTPS protocols and verified subdirectories. This update will allow webmasters to track the indexing of all URL variations: http and https, with and without www, subdomains and subfolders.
Full post: Google Webmaster Tools updates Index Status
How Mobile Search Results Influence Shopping Research
A new survey by Local Corporation about mobile shopping behavior emphasizes the importance of top search engine ranking in mobile devices in the stages preceding the purchase. 73% of the survey participants, smartphone users from the US, indicated search engine as the leading research method on mobile, and 50% said that the search results influence their purchase decision.
Twitter Redesign Profile Pages Facebook Style
Twitter announced rolling out new design for profile pages. The new design include several new features including a large, Facebook-style, cover photo and an ability to pin important tweets to the top of the page and highlight the most engaged tweets.
Full post: Facebook-Like Twitter Redesign
Google will hide Paid Keyword Data
Google plans to stop passing keyword data about paid traffic, said unofficial but verified data to Search Engine Land and Ghergich & Co. blog. It means that paid search advertisers and would remain without organic and paid keyword data and would see (not provided) on all keyword reports.
Full Post: Not Provided on Google Adwords
Facebook redesigns Right-Hand Side Ads
Facebook announced redesigning the right-hand side ads. By enlarging the ads and diluting their amount, the right-hand column ads will resemble Facebook newsfeed ads. Facebook also announced updating the advertising manager by adding “ad sets”, which includes a group of ad that share the same budget, schedule and target audience. Additionally, Facebook application ads will include social buttons such as like, share and comment.
Full Post: Facebook Ads Redesign & Other Updates
New on Google Adwords
Google announced a series of changes to its advertising platform, Google Adwords, introduced as “the next generation of advertising innovations”. The updates are less drastic than last year’s enhanced campaign and they include several new tools for application advertising, conversion tracking online and offline and an improved Google Adwords interface.
Full post: Google Adwords April 22 Updates
SEO Tips for Small Business, Google & Facebook Redesign
A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising.
Tips for Small Business SEO
SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, including on-page SEO, local directory submission and blogging, a business can improve its search engine visibility and at the same time support its presence in social media, review sites and off-line.
Full post: Small & Local Business SEO
Facebook Business Page Update, the End of Facebook Organic Reach
Facebook announced updating the layout for brand pages, removing the two-column design with a single-column flow, similar to the personal profiles’ layout. In addition, a new report by social@Ogilvy indicates a continuous decline in the organic reach of Facebook page posts and predicts the demise of Facebook organic marketing
Full post: Facebook Marketing News
App Content Search using Google Search Engine
Google may be the leading search engine in mobile devices, but most mobile users consume their content via applications and use search engines less often. According to Search Engine Land, Google are trying to deal with this challenge by indexing application based content, including deep links (currently, only from Android devices).
Full post: Google to index Mobile App Content
Google removes Underlined Links
Google announced changing the search results and removing the underline mark for links, the last characteristic remained from the search engine’s early days. In addition, Google increased the titles’ font size and added “Ad” tags to paid search results
Full post: Google Search Results Redesign
Google Redesign Effect on SEO
Google’s search results redesign is not just cosmetic but it also affects SEO; by increasing the title’s font size the titles got shorter and titles optimized for 70 characters are now cut, what can lower CTR and affect SEO efforts negatively. This topic was reviewed by Search Engine Watch and Moz.
Full post: SEO Titles following Google Redesign
Promoted Pins coming to Pinterest
Pinterest will offer its advertising product Promoted Pins to wider audiences of brands and advertisers starting next month, according to Marketing Land and Wall Street Journal. Promoted Pins will be available on the website and mobile app and apparently the payment models will be CPM and CPC.
Full post: Pinterest Advertising is coming Soon
Is Google Pushing Paid Results on New Redesign?
When Google announced redesigning the search results they spoke about readability and consistency. eyequant suggests Google had better reasons for redesigning the paid search results and that the new design draws users’ intention to the top paid results in a clever and sophisticated way, without irritating the users or betraying their “Don’t be evil” motto.
Full post: Google Adwords New Design
Facebook answers Questions about Brand Pages Redesign
Facebook recently announced updating business pages design, cancelling the two-column layout and merging to one. Following page owners and Facebook marketers responses, Facebook posted answers to some of the most frequently asked questions, including the left column layout, applications and tabs and the new marketing tool Pages to Watch.
Full post: Facebook Pages Redesign Q&A
5 Tips for a better Quality Score & Facebook Marketing News
A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines.
Facebook 2013 Q4 Revenue & Newsfeed Ads Relevancy
Facebook released their Q4 revenue and usage data. At the same time, Mark Zuckerberg talked about his plans to reinforce Facebook advertising so that news feed ads would be as relevant as the users’ friends posts and photos.
Full post: Facebook Advertising in 2013 Q4
Facebook Anniversary and the Paper Application
Facebook is celebrating its ten years anniversary with the launch of the new iPhone application Paper, and we recall Facebook previous inventions, acquisitions and radical interface changes from the past decade.
Full post: 10 Years of Facebook
Nielsen Report on Social Media and Mobile Usage
Nielsen published The US Digital Consumer Report, which focuses on the recent technology changes, especially multiple digital devices, about the daily and consuming habits of American adults. The report reviews a wide variety of areas and fields including mobile and smartphone usage, video streaming and social media.
Full post: Smartphones vs. Computers Internet Time
How to improve Google Adwords Quality Score
PPC and SEO are often completely separated fields, managed by different people. However, some in-house SEO factors can improve the PPC campaigns Quality Score, raise ad score and increase the ROI.
Full post in English is available on Conversioner blog, where it was published as a guest post:
5 Tips for better PPC Quality Score
Google Places for Business Titles Guidelines
Google added a few clarifications for Google Places for Business quality guidelines, focusing mainly on local businesses titles. In short, Google allows adding one descriptor to the business title, as long as it describes the business location or its services.
Full post: Google Places updates Quality Guidelines
Facebook Newsfeed updates makes Tagging a Marketing Tool
Facebook announced a Newsfeed update, which will allow brands and marketers to use the tagging feature to expand their reach and to display their posts on non-followers. In other words, when an entity such as a brand or a person is tagged on a Facebook page, it will be displayed on the Newsfeed of the brand or person followers.
Full post: Facebook Marketing using Tagging
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