Google Panda 4.0, Viral Content & Facebook Newsfeed Update
A summary of news and articles published on our Hebrew internet marketing blog on May 2014 including Google Panda 4.0 and Payday Loans updates, the results of an extensive research about viral content, Google Webmaster Tools new features for mobile sites and Facebook’s latest newsfeed change.
How to create a Viral Content
How to make a content go viral and gain lots of social shares? BuzzSumo analyzed over 100 million online articles to learn which types of content get the most shares, how the length of the article, the number of images it includes and its author influence its sharing and other secret ingredients of popular articles.
Full post: 10 Secrets of Viral Content
Panda 4.0 is Online
Google announced two major algorithm updates: Panda 4.0 and Payday Loans 2.0. The latter focuses on spam search queries, while Google Panda, which focuses on low quality content sites, hit even major sites such as eBay and Ask.com.
Full post: Google Panda 4.0
Google updates PageSpeed Insights
Google announced updating the PageSpeed Insights tool, designed to measure the download time of both desktop and mobile sites and recommend on how to improve the site’s speed. Google also added five recommendations on improving the mobile site’s speed and its usability.
Full post: 5 Recommendations on Mobile Site Speed
New on Google Webmaster Tools: Fetch & Render as Googlebot
Full post: Fetch & Render as Goolgebot
Less Automatic Post on Facebook Feed
Facebook announced a new newsfeed update, focusing on automatic posts from third-part applications. Following the change, users’ newsfeed will show less automatic updates from friends who use Facebook apps and more statuses and updates that were shared intentionally.
Full post: Facebook’s Apps Newsfeed Update
Not Provided to Google Ads and More Internet Marketing News
A summary of news and articles published on our Hebrew internet marketing blog on April 2014 including Google Adwords April 24 update and Google Webmaster Tool new index status report, Twitter’s redesign of profile pages and Facebook’s redesign of right-hand ads, the results of a survey about mobile shopping research and Google plans to paid keywords and display them as (Not Provided).
Image: Twitter Blog
Updated Index Status on Google WMT
Google announced adding accurate data to the index status on Google Webmaster Tools, which will now report about each URL variation indexed, mainly HTTP and HTTPS protocols and verified subdirectories. This update will allow webmasters to track the indexing of all URL variations: http and https, with and without www, subdomains and subfolders.
Full post: Google Webmaster Tools updates Index Status
How Mobile Search Results Influence Shopping Research
A new survey by Local Corporation about mobile shopping behavior emphasizes the importance of top search engine ranking in mobile devices in the stages preceding the purchase. 73% of the survey participants, smartphone users from the US, indicated search engine as the leading research method on mobile, and 50% said that the search results influence their purchase decision.
Twitter Redesign Profile Pages Facebook Style
Twitter announced rolling out new design for profile pages. The new design include several new features including a large, Facebook-style, cover photo and an ability to pin important tweets to the top of the page and highlight the most engaged tweets.
Full post: Facebook-Like Twitter Redesign
Google will hide Paid Keyword Data
Google plans to stop passing keyword data about paid traffic, said unofficial but verified data to Search Engine Land and Ghergich & Co. blog. It means that paid search advertisers and would remain without organic and paid keyword data and would see (not provided) on all keyword reports.
Full Post: Not Provided on Google Adwords
Facebook redesigns Right-Hand Side Ads
Facebook announced redesigning the right-hand side ads. By enlarging the ads and diluting their amount, the right-hand column ads will resemble Facebook newsfeed ads. Facebook also announced updating the advertising manager by adding “ad sets”, which includes a group of ad that share the same budget, schedule and target audience. Additionally, Facebook application ads will include social buttons such as like, share and comment.
Full Post: Facebook Ads Redesign & Other Updates
New on Google Adwords
Google announced a series of changes to its advertising platform, Google Adwords, introduced as “the next generation of advertising innovations”. The updates are less drastic than last year’s enhanced campaign and they include several new tools for application advertising, conversion tracking online and offline and an improved Google Adwords interface.
Full post: Google Adwords April 22 Updates
SEO Tips for Small Business, Google & Facebook Redesign
A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising.
Tips for Small Business SEO
SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, including on-page SEO, local directory submission and blogging, a business can improve its search engine visibility and at the same time support its presence in social media, review sites and off-line.
Full post: Small & Local Business SEO
Facebook Business Page Update, the End of Facebook Organic Reach
Facebook announced updating the layout for brand pages, removing the two-column design with a single-column flow, similar to the personal profiles’ layout. In addition, a new report by social@Ogilvy indicates a continuous decline in the organic reach of Facebook page posts and predicts the demise of Facebook organic marketing
Full post: Facebook Marketing News
App Content Search using Google Search Engine
Google may be the leading search engine in mobile devices, but most mobile users consume their content via applications and use search engines less often. According to Search Engine Land, Google are trying to deal with this challenge by indexing application based content, including deep links (currently, only from Android devices).
Full post: Google to index Mobile App Content
Google removes Underlined Links
Google announced changing the search results and removing the underline mark for links, the last characteristic remained from the search engine’s early days. In addition, Google increased the titles’ font size and added “Ad” tags to paid search results
Full post: Google Search Results Redesign
Google Redesign Effect on SEO
Google’s search results redesign is not just cosmetic but it also affects SEO; by increasing the title’s font size the titles got shorter and titles optimized for 70 characters are now cut, what can lower CTR and affect SEO efforts negatively. This topic was reviewed by Search Engine Watch and Moz.
Full post: SEO Titles following Google Redesign
Promoted Pins coming to Pinterest
Pinterest will offer its advertising product Promoted Pins to wider audiences of brands and advertisers starting next month, according to Marketing Land and Wall Street Journal. Promoted Pins will be available on the website and mobile app and apparently the payment models will be CPM and CPC.
Full post: Pinterest Advertising is coming Soon
Is Google Pushing Paid Results on New Redesign?
When Google announced redesigning the search results they spoke about readability and consistency. eyequant suggests Google had better reasons for redesigning the paid search results and that the new design draws users’ intention to the top paid results in a clever and sophisticated way, without irritating the users or betraying their “Don’t be evil” motto.
Full post: Google Adwords New Design
Facebook answers Questions about Brand Pages Redesign
Facebook recently announced updating business pages design, cancelling the two-column layout and merging to one. Following page owners and Facebook marketers responses, Facebook posted answers to some of the most frequently asked questions, including the left column layout, applications and tabs and the new marketing tool Pages to Watch.
Full post: Facebook Pages Redesign Q&A
5 Tips for a better Quality Score & Facebook Marketing News
A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines.
Facebook 2013 Q4 Revenue & Newsfeed Ads Relevancy
Facebook released their Q4 revenue and usage data. At the same time, Mark Zuckerberg talked about his plans to reinforce Facebook advertising so that news feed ads would be as relevant as the users’ friends posts and photos.
Full post: Facebook Advertising in 2013 Q4
Facebook Anniversary and the Paper Application
Facebook is celebrating its ten years anniversary with the launch of the new iPhone application Paper, and we recall Facebook previous inventions, acquisitions and radical interface changes from the past decade.
Full post: 10 Years of Facebook
Nielsen Report on Social Media and Mobile Usage
Nielsen published The US Digital Consumer Report, which focuses on the recent technology changes, especially multiple digital devices, about the daily and consuming habits of American adults. The report reviews a wide variety of areas and fields including mobile and smartphone usage, video streaming and social media.
Full post: Smartphones vs. Computers Internet Time
How to improve Google Adwords Quality Score
PPC and SEO are often completely separated fields, managed by different people. However, some in-house SEO factors can improve the PPC campaigns Quality Score, raise ad score and increase the ROI.
Full post in English is available on Conversioner blog, where it was published as a guest post:
5 Tips for better PPC Quality Score
Google Places for Business Titles Guidelines
Google added a few clarifications for Google Places for Business quality guidelines, focusing mainly on local businesses titles. In short, Google allows adding one descriptor to the business title, as long as it describes the business location or its services.
Full post: Google Places updates Quality Guidelines
Facebook Newsfeed updates makes Tagging a Marketing Tool
Facebook announced a Newsfeed update, which will allow brands and marketers to use the tagging feature to expand their reach and to display their posts on non-followers. In other words, when an entity such as a brand or a person is tagged on a Facebook page, it will be displayed on the Newsfeed of the brand or person followers.
Full post: Facebook Marketing using Tagging
Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014
A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google’s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014.
Mobile Site Optimization according to Google
Google produced a series of instructional videos about mobile site optimization. This video focuses on optimizing the main tasks for smartphone users and improving their user experience using tools such as Google Webmaster Tools and Google Analytics.
Twitter Advertising: New Tools for Mobile
Full Post: Twitter New Advertising Tools
Facebook Advertising and Organic Marketing
Facebook marketing arena has changed significantly in the previous year and many marketers have increased their Facebook advertising budget in 2013. However, organic marketing on Facebook is still relevant as the social network remains a communication platform between brands and customers.
Full Post: Facebook Marketing: Organic vs. Paid
Facebook the Most Popular Social Network and Other Stats
PEW Research Center released a social media report for 2013. The survey included 1,445 18+ internet users and focused on five social networks: Facebook, Twitter, LinkedIn, Pinterest and Instagram. The results show that Facebook is still the most popular social network with the highest engagement rates.
Full Post: 2013 Social Media Report
Improved Search Queries Report on Google Webmaster Tools
Google announced two major changes at the Webmaster Tools report: a display of search queries of mobile sites with separate URL and a display of accurate statistical data of search queries, impressions and clicks.
Full Post: Google improves WMT Search Queries Report
Google released a WordPress Plugin
Google released a first official plugin for the blogging platform WordPress. Google WordPress Plugin, currently in a beta version, supports only two Google products: Google Adsense and Webmaster Tools.
Full Post: Google’s Official WordPress Plugin
Facebook Advertising & Marketing in 2014
Facebook marketing is usually influenced by trends, and it makes sense to assume that the tactics and strategies that worked last year will be efficient this year too. We review 12 trends in Facebook marketing, advertising and targeting for 2014.
Full Post: 12 Facebook Marketing Trends
The Best of SMX Israel 2014
The best PPC, social media marketing, content marketing, link building and mobile SEO tips and ideas learned from SMX Israel, the search engine marketing convention held on January 26, 2014 in Jerusalem.
Full Post (English): SMX Israel 2014 – Top Tips
Retargeting and Call to Action Buttons on Facebook Ads
Facebook launched two new tools for advertisers: the Custom Audiences tool was updated, and it now allows Facebook advertisers to display targeted Facebook ads to users who visited the website or application, and some of Facebook Page post ads will also include direct calls to action such as Shop Now, Learn More, Sign Up, Book Now and Download.
Full Post: New Facebook Advertising Tools
- Web and Search Engine Marketing Solutions
- Search Results Optimization (Paid and Organic)
- Brand Management and Reputation Monitoring
- Social Media Marketing, including SMO
- Marketing Process Management and Assimilation
- Target Oriented Marketing (Conversion)
- Competition Research and Analysis