5 Tips for a better Quality Score & Facebook Marketing News
A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines.
Facebook 2013 Q4 Revenue & Newsfeed Ads Relevancy
Facebook released their Q4 revenue and usage data. At the same time, Mark Zuckerberg talked about his plans to reinforce Facebook advertising so that news feed ads would be as relevant as the users’ friends posts and photos.
Full post: Facebook Advertising in 2013 Q4
Facebook Anniversary and the Paper Application
Facebook is celebrating its ten years anniversary with the launch of the new iPhone application Paper, and we recall Facebook previous inventions, acquisitions and radical interface changes from the past decade.
Full post: 10 Years of Facebook
Nielsen Report on Social Media and Mobile Usage
Nielsen published The US Digital Consumer Report, which focuses on the recent technology changes, especially multiple digital devices, about the daily and consuming habits of American adults. The report reviews a wide variety of areas and fields including mobile and smartphone usage, video streaming and social media.
Full post: Smartphones vs. Computers Internet Time
How to improve Google Adwords Quality Score
PPC and SEO are often completely separated fields, managed by different people. However, some in-house SEO factors can improve the PPC campaigns Quality Score, raise ad score and increase the ROI.
Full post in English is available on Conversioner blog, where it was published as a guest post:
5 Tips for better PPC Quality Score
Google Places for Business Titles Guidelines
Google added a few clarifications for Google Places for Business quality guidelines, focusing mainly on local businesses titles. In short, Google allows adding one descriptor to the business title, as long as it describes the business location or its services.
Full post: Google Places updates Quality Guidelines
Facebook Newsfeed updates makes Tagging a Marketing Tool
Facebook announced a Newsfeed update, which will allow brands and marketers to use the tagging feature to expand their reach and to display their posts on non-followers. In other words, when an entity such as a brand or a person is tagged on a Facebook page, it will be displayed on the Newsfeed of the brand or person followers.
Full post: Facebook Marketing using Tagging
Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014
A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google’s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014.
Mobile Site Optimization according to Google
Google produced a series of instructional videos about mobile site optimization. This video focuses on optimizing the main tasks for smartphone users and improving their user experience using tools such as Google Webmaster Tools and Google Analytics.
Twitter Advertising: New Tools for Mobile
Full Post: Twitter New Advertising Tools
Facebook Advertising and Organic Marketing
Facebook marketing arena has changed significantly in the previous year and many marketers have increased their Facebook advertising budget in 2013. However, organic marketing on Facebook is still relevant as the social network remains a communication platform between brands and customers.
Full Post: Facebook Marketing: Organic vs. Paid
Facebook the Most Popular Social Network and Other Stats
PEW Research Center released a social media report for 2013. The survey included 1,445 18+ internet users and focused on five social networks: Facebook, Twitter, LinkedIn, Pinterest and Instagram. The results show that Facebook is still the most popular social network with the highest engagement rates.
Full Post: 2013 Social Media Report
Improved Search Queries Report on Google Webmaster Tools
Google announced two major changes at the Webmaster Tools report: a display of search queries of mobile sites with separate URL and a display of accurate statistical data of search queries, impressions and clicks.
Full Post: Google improves WMT Search Queries Report
Google released a WordPress Plugin
Google released a first official plugin for the blogging platform WordPress. Google WordPress Plugin, currently in a beta version, supports only two Google products: Google Adsense and Webmaster Tools.
Full Post: Google’s Official WordPress Plugin
Facebook Advertising & Marketing in 2014
Facebook marketing is usually influenced by trends, and it makes sense to assume that the tactics and strategies that worked last year will be efficient this year too. We review 12 trends in Facebook marketing, advertising and targeting for 2014.
Full Post: 12 Facebook Marketing Trends
The Best of SMX Israel 2014
The best PPC, social media marketing, content marketing, link building and mobile SEO tips and ideas learned from SMX Israel, the search engine marketing convention held on January 26, 2014 in Jerusalem.
Full Post (English): SMX Israel 2014 – Top Tips
Retargeting and Call to Action Buttons on Facebook Ads
Facebook launched two new tools for advertisers: the Custom Audiences tool was updated, and it now allows Facebook advertisers to display targeted Facebook ads to users who visited the website or application, and some of Facebook Page post ads will also include direct calls to action such as Shop Now, Learn More, Sign Up, Book Now and Download.
Full Post: New Facebook Advertising Tools
The Best of SMX Israel 2014
As in recent years, we attended SMX Israel, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that “content is king”, followed by some topic-related hesitation.
Content is now consumed in different ways (from smartphones and tablets to Google Glass), and the definition of the term content has expanded: no more keyword-specific articles, but also visual content (images, video, infographics), but whether you want to promote a brand on social networks or to adjust your marketing strategy to the 100% not provided keywords on Google Analytics report, according to SMX Israel 2014, if you want to success in internet marketing, you should invest (time, money, thought) in your content strategy. Here are some more specific issues discussed in SMX Israel 2014:
Search Engine Advertising
- Adjust your campaigns and keywords to the various devices (computers, tablets and smartphones)
- Use Google Adwords advanced advertising tools including Google+, images, reviews and Enhanced Campaigns.
- Adjust your budget allocation and measurement tools to the multi-channel marketing environment (organic search, display advertising, social media, affiliates, etc). More details on Search & Display Advertising
- Adjust the bidding strategy (manual or automatic) to the campaign, product and audience. More details on PPC Tips & Techniques.
Social Media Marketing
- Thank users for sharing, commenting, retweeting and other engagement means.
- Use images and visual content.
- Don’t neglect Twitter and Google+
- Don’t create automatic content for social networks
- Don’t give up on organic marketing on Facebook – users prefer to consume non-advertising content. See more tips for marketing on Facebook, Twitter & Google Plus.
- Create funny, useful, relevant and quality content
- Distribute the content on Facebook, organic and paid
- Fix low quality content pages, including automated and keyword-dense content
- Assimilate tools for easy content sharing and spreading. Read more Content Strategy and Content Sharing tools and tips.
- Don’t create bad content, based on keywords.
Link Building and Removing
- Earn links and build relationships (especially with journalists, BuzzFeed employees and influencers).
- Buy impressions (for example, on the “recommended posts” spot).
- Remove harmful incoming links as much as possible
- If needed, contact Google with a documented, polite, reliable and honest reconsideration request. (More tips and ways to Recover from Google Penalties).
- Do not build links using pre-Penguin methods such as directories, article syndication, etc. More Awesome Link Building Ideas.
- Use basic SEO factors for application optimization including on-site SEO (keywords in titles and descriptions) and off-site SEO (video optimization, social media, reviews). More tips on App Store Optimization.
- Adjust mobile websites to different devices (smartphones, tablets and feature phones).
- Don’t add extra slides and ads that slower downloading
- Don’t abandon desktop users. See more Mobile SEO Techniques.
More SMX Israel 2014 Sessions:
A summary of the ORM panel, focusing on branding and reputation management in search results and social media.
Traditionally, the only SMX Israel session in Hebrew, where local SEO experts share their experience in Hebrew SEO.
A session about the new king of content – video, including paid and organic marketing techniques and conversion optimization of videos.
Advanced SEO tips, tried and tests by SEO experts, including the ranking secrets of big sites with millions of pages.
Tips and ideas for search marketers following the recent changes in Google search results (Knowledge Graph, Hummingbird algorithm).
Alternatives to Google Analytics’ organic keyword report or an opportunity to change the keyword-focused approach of SEO?
A futuristic session about Google and Apple predictive search tools and how search marketers can adjust their strategy by now.
Discussing Google new web analytics tool and how it can improve conversion measuring on-site, off-site and even off-line.
Internet Marketing News November: Facebook Q3 Revenue, Google Hummingbird & CRO
Search marketing news, articles and guide published on our Hebrew internet marketing blog on November 2013 including Facebook mobile advertising revenue, keyword research and social media marketing in the post Google Hummingbird era and optimization for tablets.
Facebook Q3 Revenue
Facebook earned more than 2 billion dollars on 2013 Q3, making it the most profitable quarter in the social network history. 1.8 billion dollar of Facebook revenue was from advertising – a growth of 66% from 2012 Q3. About half of the advertising revenue was from mobile devices – a growth of 41% from 2013 Q2.
Keyword Research & Content after Google Hummingbird
Google’s new Hummingbird algorithm is alive for some time, but search marketers are still not sure how it will change SEO. The main debate is about the effectiveness of keyword research and content creation in the post-Hummingbird, especially since the organic keyword data is disappearing from the analytics report.
Full post: Hummingbird and Keywords
Tools and Methods for Conversion Optimization
Conversion optimization or conversion rate optimization (CRO) refer to all the marketing, research and analysis done to improve the number of converting visitors to the site, visitors who purchase items, download an application, sign up to a newsletter, etc. Conversion Optimization basically focuses on identifying the obstacles for conversion and removing them.
Full post: Conversion Rate Optimization Guide
Hummingbird, Social Signals & Links
The SEO industry is still trying to predict the influence of Google Hummingbird on search marketing. According to an interesting assumption published on Search Engine Land Google’s new search algorithm would change the way social signals effect search engine rankings.
Full post: Algorithm Hummingbird & SMO
Social Media Statistics & Online Marketing Strategy
Social media managers can improve their marketing strategy by following demographic data and behavior statistics published by the different social networks. Fast Company published some statistical data about Facebook, Linkedin, YouTube and other social sites which can assist your social media marketing campaigns.
Full post: Social Media Marketing using Statistics
Mobile SEO usually refers to both smartphone and table optimization, but statistics show significant differences between users’ behavior in different mobile devices. Tablets users usually search the internet from home, often while watching the TV. Another data worth mentioning is that by 2015 tablet usage is expected to go over desktops and laptops.
Full post: Tablet-friendly Websites Optimization
Internet Marketing News October 2013
International SEO and keyword research, Google Analytics new acquisition reports, Facebook advertising during the holiday season and other internet marketing issues published on our Hebrew internet marketing blog in October 2013:
International & Multilingual websites using the hreflang tag
Google Webmaster Central Blog uploaded an instructional video focusing on technical SEO for international and multilingual websites and including recommendations for webmasters who target several countries and languages. The video explains how and when to use the rel=”alternate” hreflang tag, which was designed to signal Google search engine about additional versions of a website, in different languages or targeting different countries.
Full post: Google guidance for International SEO
Geographic Targeting on Google New Keyword Tool
Google new keyword tool, the Keyword Planner, offers several features that help in local targeting and can be used in international SEO and PPC. Following webcertain group post, we discussed language and geographic targeting options and local keywords using Google Keyword planner.
Full post: Google Keyword Planner for International SEO
Google Analytics New Navigation and Traffic Reports
Google announced changing the navigation menu in Google Analytics and adding two new reports: acquisition overview and acquisition channels. These acquisition reports replace the old traffic report and they are part of bigger change, which also includes the omission of the organic search keywords.
Full post: Google Analytics New Acquisition Report
Google+ User Profiles will be used by Advertisers
Google announced expanding Google+ Shared Endorsement feature, allowing advertisers to use users’ profile pictures, +1s, comments, reviews, ratings and other social interaction for commercial purposes. Google+ users can opt out of appearing on brands’ business pages, but social activity such as rating and reviewing can also appear on Google shopping search results.
Full post: Google+ “Shared Endorsements” Advertising
Bing Search Engine Ranking Factors
Searchmetrics published its SEO ranking factors report for Bing. An examination of about 10,000 keywords and 300,000 websites on Bing 30 top search results showed a high correlation between social media signals and (mainly Google+) and incoming links and top rankings on Bing search results. The report also showed that there’s a huge difference between Google first page results and Bing.
Full post: SEO Ranking Factors on Bing Search Engine
Facebook Advertising on 2013 Q4
The fourth quarter of the year is an important period for advertisers, and according to statistics, Facebook is going to be a very crowded and competitive advertising platform. Nanigans’ Facebook Advertising Benchmark Report shows that Facebook users’ engagement, CTR and ROI are increasing. Facebook simplification of the advertising process and its recent news feed algorithm changes could also lead to an increase in Facebook advertising, including page post promotions.
Full post: Facebook Year-End Advertising – Data & Tips
How Hummingbird will change SEO?
Although Google’s new search algorithm Hummingbird implications on search results are not seen yet, its semantic and voice search will probably change searchers’ behavior and SEO strategies. Natural language search queries will replace keyword searching and search marketing professional will be required to provide relevant content to answer those queries. Top ranked websites may lose traffic as Google advanced search features (such as the Knowledge Graph) provide visual and detailed answers.
Full post: Google Hummingbird Algorithm and SEO
Google Penguin 2.1
Penguin 2.1, Google fifth Penguin algorithm update, was released early October. Similar to previous Penguin updates, Penguin 2.1 focused on webspam activity, mainly websites with unnatural backlink profile and low quality content, but it seem more aggressive, focusing mainly on deep links.
Full post: How to Recover from Google Penguin 2.1
Google Webmaster Tools New Security Issues Section
Google announced adding a new section to Webmaster Tools, Security Issues, replacing the former Malware part at the Health section and allowing webmasters to find out about malware, hacked sites, spam and other security issues, recognizing the issues using snippet codes and submitting review request on one page.
Full post: Google WMT Security Issues
- Web and Search Engine Marketing Solutions
- Search Results Optimization (Paid and Organic)
- Brand Management and Reputation Monitoring
- Social Media Marketing, including SMO
- Marketing Process Management and Assimilation
- Target Oriented Marketing (Conversion)
- Competition Research and Analysis