Blog

A summary of news and articles published on our Hebrew internet marketing blog on May 2014 including Google Panda 4.0 and Payday Loans updates, the results of an extensive research about viral content, Google Webmaster Tools new features for mobile sites and Facebook’s latest newsfeed change.

How to create a Viral Content

How to make a content go viral and gain lots of social shares? BuzzSumo analyzed over 100 million online articles to learn which types of content get the most shares, how the length of the article, the number of images it includes and its author influence its sharing and other secret ingredients of popular articles.

image: OkDork

Full post: 10 Secrets of Viral Content

Panda 4.0 is Online

Google announced two major algorithm updates: Panda 4.0 and Payday Loans 2.0. The latter focuses on spam search queries, while Google Panda, which focuses on low quality content sites, hit even major sites such as eBay and Ask.com.

Full post: Google Panda 4.0

Google updates PageSpeed Insights

Google announced updating the PageSpeed Insights tool, designed to measure the download time of both desktop and mobile sites and recommend on how to improve the site’s speed. Google also added five recommendations on improving the mobile site’s speed and its usability.

Full post: 5 Recommendations on Mobile Site Speed

New on Google Webmaster Tools: Fetch & Render as Googlebot

Google announced adding a new feature to the Fetch as Googlebot tool, available at the Crawl section in Google Webmaster Tools. The new feature enables webmasters to render the webpage and to show a visual representation of the crawled webpage (desktop and mobile), and to indicate crawl errors such as pages blocked by robots.txt, CSS and JavaScript resources.

Full post: Fetch & Render as Goolgebot

Less Automatic Post on Facebook Feed

Facebook announced a new newsfeed update, focusing on automatic posts from third-part applications. Following the change, users’ newsfeed will show less automatic updates from friends who use Facebook apps and more statuses and updates that were shared intentionally.

Full post: Facebook’s Apps Newsfeed Update