SMX Israel 2012 Highlights

17 January 2012
Reading Time: 2 minutes

SMX Israel 2012, the annual conference for local and international search engine marketers, advertisers and social media experts, held on January 15, 2012 at the Inbal Hotel in Jerusalem. The event included five sessions, each one divided into three different panels, and each panel included four to  five speakers, what ends up in lots of words and off course interesting information.

Here are, then, some of the most worth mentioning highlights of SMX Israel 2012:

SMX Israel 2012

Reputation Management Panel

Reputation management is when things go wrong (Jon Sumroy)

When things go really wrong use the services of spin doctors = PR professionals,
who will spin every disaster into a positive message – @NicholaStott

For the full review: Online Reputation Management


Google Panda, Freshness & More Panel

The Panda update is part of the general change made by Google, including the personalization of search results and favoring social related results- Gil Reich.

Fresh results require fresh strategy – Aviv Manoach

Panda is not the last Google update. Treat Google well.

For the full review: Google Panda, Freshness & More

Hebrew SEO – the only Session held in Hebrew, Those Americans and Their Corporates … 🙂

Ori Golan

Spamming and link attacks have spread to wider niche, take the term “Site Promotion” – קידום אתרים in Hebrew for example. (Oren Shatz)

Google+ is dead (Uri Breitman)

Avoid Filters, Don’t be Irrelevant (Ori Golan)

Search Engines are Dumb, Search Engineers less Dumb (Gilad Sasson)

For the full review: Hebrew SEO


Link Building Panel

Start acting like an authority, don’t wait to be declared as one (Gil Reich)

Common enemies are a great way to engage a community (Gil Reich)

CONTEXT is king! (Michael King)

Nofollow links? It doesn’t matter as long as it’s a quality link from a quality site (Ofer Dascalu).

Related tools you should know:

Twuffer – Use it to schedule tweets

Siteskout – talk about subject that are being talked about already (popular)

Ifttt – Use Ifttt to build your persona.

Zemanta – A paid wordpress plugin that suggests images, links, tags and related articles while you write your blog post and promotes your content

For the full review: SMX 2012 Link Building Summary

Analytics & Landing Page Optimization

Google Analytics in real life, Funny

For the full review: Analytics & Landing Page Optimization


Aggressive Black Hat SEO

Why move forward when you can destroy your competition? (Ziv Dascalu)

For the full review: Aggressive Black Hat SEO


Facebook, Twitter & Google Plus

Google owns you. Get used to it. (@ShiraAbel)

AimClear presentation about Facebook advertising, which was not verbalized because.

For the full review: Facebook, Twitter & Google +

Legal Issues in Search

For the full review: Legal Issues in Search

SEO Tools

For the full review: SEO Tools on SMX Israel

Q&A with Tomer Honen from Google
For the full review: Q&A session with Tomer Honen from Google

Tomer Honen Google, Barry Schwartz Rusty Brick

Other Stuff and Pics:

Olivier Hacked my Twitter, Really, My FASHLA

SMX Israel album on Facebook





We had fun, See you on the next SMX !