Blog

Search marketing news, articles and guide published on our Hebrew internet marketing blog on November 2013 including Facebook mobile advertising revenue, keyword research and social media marketing in the post Google Hummingbird era and optimization for tablets.

Facebook Q3 Revenue

Facebook earned more than 2 billion dollars on 2013 Q3, making it the most profitable quarter in the social network history. 1.8 billion dollar of Facebook revenue was from advertising – a growth of 66% from 2012 Q3. About half of the advertising revenue was from mobile devices – a growth of 41% from 2013 Q2.

Full post: Facebook Revenue from Mobile Advertising Grows

Keyword Research & Content after Google Hummingbird

Google’s new Hummingbird algorithm is alive for some time, but search marketers are still not sure how it will change SEO. The main debate is about the effectiveness of keyword research and content creation in the post-Hummingbird, especially since the organic keyword data is disappearing from the analytics report.

Full post: Hummingbird and Keywords

Tools and Methods for Conversion Optimization

Conversion optimization or conversion rate optimization (CRO) refer to all the marketing, research and analysis done to improve the number of converting visitors to the site, visitors who purchase items, download an application, sign up to a newsletter, etc. Conversion Optimization basically focuses on identifying the obstacles for conversion and removing them.

Full post: Conversion Rate Optimization Guide

Hummingbird, Social Signals & Links

The SEO industry is still trying to predict the influence of Google Hummingbird on search marketing. According to an interesting assumption published on Search Engine Land Google’s new search algorithm would change the way social signals effect search engine rankings.

Full post: Algorithm Hummingbird & SMO

Social Media Statistics & Online Marketing Strategy

Social media managers can improve their marketing strategy by following demographic data and behavior statistics published by the different social networks. Fast Company published some statistical data about Facebook, Linkedin, YouTube and other social sites which can assist your social media marketing campaigns.

Full post: Social Media Marketing using Statistics

Tablet Optimization

Mobile SEO usually refers to both smartphone and table optimization, but statistics show significant differences between users’ behavior in different mobile devices. Tablets users usually search the internet from home, often while watching the TV. Another data worth mentioning is that by 2015 tablet usage is expected to go over desktops and laptops.

Full post: Tablet-friendly Websites Optimization