Blog

Facebook Organic Marketing, Google My Business & Authorship Update

binny
3 July 2014
Reading Time: One Minute

A summary of news and guides published on our Hebrew internet marketing blog on June 2014. This month we learned about the reasons for Facebook organic reach declined from VP Ads Product Marketing, found out that SEO has the highest return on investment (ROI) for small businesses, learned about Google’s new interface for local business and non-local brands, Google My Business, and its redesigned search results, minus authors’ profile pictures.

Facebook explains Organic Reach Decline

Brian Boland, VP Ads Product Marketing at Facebook, answers some of the most common questions about the decline in organic reach of Facebook pages. He detailed the reasons for the decline in organic reach and explained why fans and organic marketing still matter for businesses.

Full post: Facebook Organic Reach FAQ

Image: searchengineland.com

Organic Search Most Effective for Local Businesses

What is the most effective digital marketing channel for small and local businesses? BrightLocal asked about 7,000 local businesses and found that organic search brings the highest return of investment (ROI), followed by Google Places for Business and Google Plus.

Full post: SEO Provides the Highest ROI

Google Introduces Google My Business for Local Sites

Google introduced Google My Business, which unifies Google+ brand pages and Google Places for Business. The new interface enables business owners to easily update business data across several platforms including Google search, Google Maps and Google+.

Full post: Google My Business Guide

Google removes Authors’ Profile Pics from Search Results

Google announced redesigning the search results page, focusing mainly on Google Authorship related results. Profile photos of authors and their circle counts will be removed from the search results. Google claims the change won’t affect CTR, but the web raises assumptions about Google’s hidden motives.

Full post: Google Authorship without Profile Pictures