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A roundup of the posts published on our Hebrew internet marketing blog on March 2015: all you need to know about Google mobile update scheduled to April 21, including how to prepare your website and check its mobile usability. Also: how to use Facebook video ads for higher conversion, how to clean your website for spring, and what’s the deal with the new streaming app and Facebook’s planned Phone App?

Google Mobile Ranking Update on April 21

Google officially announced that starting on April 21, a mobile-friendly ranking factor will be added to Google algorithm. In addition, Google mobile search results will include more deep links from applications. In the meantime, Google recommends webmasters to check and improve their websites’ mobile usability, and to app owners to allow Google to crawl their apps’ content using App Indexing.

Full post: Google Mobile-Friendly Algorithm

How to Increase Conversions using Facebook Video Ads

Facebook marketers are starting to realize that wide reach and high engagement rates don’t necessarily translate to the desired return on investment (ROI). Video ads is one of the strongest Facebook advertising tools, and using it properly can lead to a significant increase in conversions.

Full post: 5 Tips for Facebook Video Ads

All about the Video Streaming App Meerkat

The Israeli app Meerkat, which allows live streaming of videos to Twitter, was the most talked about app in SXSW. The new app had more 300 thousands users in 3 weeks since its launch. What lies in the future for this app and how you can use it for branding and marketing?

Full post: Meerkat – The New Video Streaming App

How to Survive Google’s April 21 Mobile Update?

The search marketing industry is getting ready to Google’s algorithm update scheduled to April 21 and focused on sites’ mobile usability issues. Following SEO Round Table questions, Google clarified some of the issues regarding the differences between Webmaster Tools mobile usability reports and Google tool check.

Full post: Google: How to Survive Mobile Algorithm Update

Facebook Phone App Exposed Accidentally

Facebook accidentally revealed information about its planned phone app. The app Phone, similar to Android’s native dialer, would display information on the calling person and block calls from marketing services and other frauds.

Full post: Facebook’s Phone App Experiment

Spring Cleaning on your Website

7 simple procedures to clean and refresh your website for spring and improve its search engine visibility: from cleaning the site from broken links to refreshing the content and updating the titles for higher CTR, monitoring bad reviews and more.

Full post: 7 Spring Cleaning Tips for Your Website

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