Reference

SEO Glossary

Plain-English definitions of the search marketing terms we use every day, from anchor text to white hat SEO.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

A/B Testing

see Split Testing

Absolute Link

Affiliate Program

Alexa

Alt Tag

Anchor Text

Authority

B

Black Hat SEO

Blog Comments Spam

Blogroll

Breadcrumb Navigation

Broken Link

C

Canonical URL

Cloaking

Conversion Rate

CPA – Cost Per Action

CPC – Cost Per Click

CPM – Cost Per thousand ad impressions

D

Description

Directory

Domain

Duplicate Content

Dynamic Content

F

Freshness

G

Google

Google Adsense

Google Adwords

Google Analytics

Google EMD Update

Google Index

Google Keyword Tool

Google Panda

Google Penguin

Google Trends

Google Webmaster Tools

Googlebot

I

Inbound Link

Information Architecture

Internal Link

K

Keyword

Keyword Research

L

Landing Page

Link

Link Building

Long Tail

M

Meta Tags

N

Niche

Nofollow Tag

O

Organic Search Results

Outbound Link

P

Page Rank

Pagination Tag

PPC – Pay Per Cost

R

Reciprocal Links

Redirect 301

Redirect 404

Rich Snippets

Robots.txt

ROI – Return of Investment

S

Search Engine

Search Engine Advertising

SEM – Search Engine Marketing

SEO – Search Engine Optimization

Search Query

Site Map

Social Media

Split Testing

Static Content

U

URL

W

White Hat SEO

Contact

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