Information Architecture

A SEO practice that focuses on structuring a website so its entire content will be easily accessed by search engines and human searchers.

To optimize a website, each page should be focused on a single topic, and it will include descriptive meta tags with its unique and relevant keywords; each page’s URL will contain clean and descriptive file and page names and it will use descriptive titles, breadcrumb navigation and anchor texts; the pages will include contextual internal links and would not display duplicate content to search engines.