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If the competitor websites rank higher than your websites on top keywords, maybe their sites are friendlier to search engines. Do you want to know what exactly you did wrong and how you can improve your website?

Nekuda introduces an SEO comparison tool that provides immediate answer for these questions.

Nekuda SEO comparison tool details the differences between your website and up to two competing websites according to a list of parameters that influence the website ranking in search engines.

Status

The status parameter checks the first thing that must be checked in the beginning of the search engine marketing process: is the site online? Is it accessible to internet users and search engines? If the answer you get is OK, it probably is. If not, then you must locate the problem and fix it.

Load Time

An Internet website with a short load time are user-friendlier than heavy and slow websites that take several minutes to fully load. A website’s loading time is one of the most influential parameters on their search engine ranking, as search engine prefer sites with the shortest possible loading time. This parameters details the number of seconds and the subdivision of seconds each website takes to upload fully.

PR

The acronyms of Page Rank, is a grade on the scale of 0-10 given to websites by Google. The page rank is determined by several hidden factors such as the number of websites linking to it, the website importance in its field and more. The page rank indicates a website significance according to Google.

Domain Age

The older a domain is, it’s probably became more known and appreciated by the search engines, that is reflected in its search results ranking. This parameter teaches you about the competing website’s seniority comparing to your website.

Google Backlinks

The number of incoming links according to Google’s counting. The website with greater number of backlinks will be ranked (PR) higher and better in search results. (Note that the backlinks quality is often not less important than their quantity).

Alexa Rating

The website traffic measurement by Alexa, a site that specializes in measuring websites popularity and rating them accordingly. A lower Alexa rank indicates that the website is high in popularity and traffic.

Meta Tags

Detailed information about the meta tags in the checked websites: the meta title and description as appear in search results, the site’s attributed keywords and the robots tag that guides the search engine on which site’s pages to index or block. This parameter can teach you on the meta tags part in your website ranking: Do you have essential keywords in your title and description? Does the robots tag orders the search engine crawlers to block some of the pages?

Headlines

The coding of titles and sub-titles in your and your competitor’s websites in a hierarchical order that begins with the titles marked with H1 and finishes with the H6 titles. The titles/headlines are an important part in the site’s content optimization, and the inclusion of keywords in the titles using the <h1>-<h6> tags also effect search engine raking. Seeing all your website’s headlines together can tell you whether important keywords are missing, or alternatively, repeat too often.

Keyword Density

A parameter that presents the most common keywords in each websites, the number of times they appear site-wide and their percentage in the entire site’s content. Using this parameter you can find out what are you actual top keywords comparing to the desired keywords, and amend your website’s content accordingly.

Headers

Unlike Headings that refers to the copy of the textual titles, Header refers to the code line that responds to the submitted URL. Its SEO meaning is by exposing the site’s error pages and the different types of error pages returned.

IP

The server address attributed to the websites. This parameter lets you see which other websites locate on the same address and to check their quality. In other words, do your neighbors (for example spam websites) have negative influence on your website’s reputation in the eyes of the search engine and its search engine ranking, and should you consider relocating it to a different website, in a better neighborhood.

Spider Simulation

Simulation of the website crawling process as it is seen by the search engine spiders (crawling robots). This simulation lets you see whether the website is being entirely crawled, or whether there are unseen pages, and you should start building links to them accordingly.

Sitemap

A parameter that verify whether a website has an XML sitemap, which helps a website getting fully indexed by the different search engines.

Facebook Likes/Tweets

These parameters show the website presence in the social media by counting the number of Facebook likes and Twitter tweets. According to these results you can consider changing and amending your social media marketing strategy.

Whois

Information about the registered owners of a domain name, the purchasing and expiry dates and contact details.