Search Engine Advertising (PPC)

“Never stop testing, and your advertising will never stop improving.” (David Oglivy)

Search Engine Advertising is an internet marketing channel that focuses on generating website traffic by placing ads on the main search engines (mainly Google Adwords). While Search Engine Optimization (SEO) focuses on gaining traffic from the organic search results, Search Engine Advertising targets Google’s paid search results. Search Engine Advertising is also known as PPC, after its most common payment model, Pay Per Click, where the advertiser pays only when users click on his ads.

nekuda’s Search Advertising Services:

nekuda Web Solution is a certified Google Adwords partner, which means that our employees have passed Google’s certification exams and they are updated and knowledgeable in Google’s advertising tools.


nekuda was founded in 1999 and since then we have gained vast experience in managing search engine campaigns in both search engines and social networks and improving our clients’ conversion rates and return on investment.

 search engine advertising - google adwords

Paid advertising is the fastest way to reach potential customers, and the online marketing method is especially recommended for short-term marketing goals, seasonal promotions or one-time events.

Search engine advertising is suitable for both small and large businesses. In advertising networks such as Google Adwords you can target the campaign based on geographic location and specific keywords, set the daily budget and the maximum cost per click (CPC), and define the exact days and hours the campaign will run.

With the help of search advertising experts you can create targeted campaigns, track their performance, optimize the campaigns and improve their results.

If you want to manage paid advertising campaigns on Google Adwords, Facebook or any other social network, local or international search engine, please contact us and we’ll be happy to assist you.