“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’”(Jef I. Richards)
Facebook is one of the most important marketing channels online. Facebook marketing has many advantages: it helps a website to increase exposure and traffic; to retain loyal customers, generate new leads and customers, and even improve ranking on search results.
As for 2014, Facebook has 1.3 billion active users, and they are spending 700 billion minutes a month on the social website. Therefore, it is safe to assume that your customers and potential customers can be found on Facebook. Today, Facebook marketing and social media optimization (SMO) is an essential part of the online marketing mix of every brand.
Opening a Facebook page for a website, a business or a cause is easy, and everyone can do it. But a successful Facebook marketing campaign should be managed just like any other online marketing channel and include market and competitor’s research, long-term strategy plan, tracking and analysis of the results and optimization accordingly.
nekuda has a vast experience in Facebook marketing and a broad knowledge of Facebook’s advanced advertising, targeting and analysis tools. At nekuda, we will match a marketing strategy to the brand and your target audience. We will also carry out all the stages of the Facebook marketing activity: from opening a Facebook page for a brand, a business or a non-profit organization to creating viral content that encourages users’ engagement, creating and managing targeted advertising campaigns, tracking their results and optimizing them.
If you need help in marketing your business or brand on Facebook, contact us and we will be happy to assist you.