About Nekuda Digital

An Israeli digital marketing and AI consulting agency, founded 1999 in Tel Aviv.

We have tracked the substrate of search and marketing technology through every major shift in 27 years.

The story, briefly

Since 1999, Nekuda Digital has helped businesses, nonprofits, academic institutions, and government agencies in Israel and abroad strengthen their digital presence. The first decade was about organic and paid search on Google and the classic engines. The second decade added social media advertising, custom website development, advanced analytics, and complex data work.

The third decade, which we are in now, is about AI consulting and GEO. We see it as the third iteration of the same problem we have worked on since 1999, understanding how content-ranking engines decide what to surface. The discipline changes, the principle stays.

Today the practice is led by Gilad Sasson, founder, with a team of senior consultants in SEO, paid search, analytics, and AI implementation. Designers and developers are in-house.

What we believe


  1. 01. Measurable outcomes

    We avoid year-long projects with no measurable result. Point, fix, measure.


  2. 02. Vendor-agnostic

    We work with OpenAI, Anthropic, Google, and local models. The fit decides, not the brand.


  3. 03. Founder-led

    Gilad leads strategic engagements personally. No detached top-shelf advisor.


  4. 04. Transparent pricing

    Productized offers with public pricing on the site. No mystery rate cards.

Selected milestones

The full chronology is on Gilad's page.

  1. 2024

    Launched algoholic.com Vol. III

    Personal research platform on Generative Retrieval.

  2. 2020

    Featured on Search Engine Land

    Vlog #67 with Barry Schwartz. Cannabis SEO and the future of search.

  3. 2012-2015

    European speaking circuit

    TNW Amsterdam, Web Summit Dublin, TNW Europe Westerunie.

  4. 2012

    SMX Israel

    Moderated the first Hebrew-language SEO panel at SMX.

  5. 2002-2009

    Leadership roles

    Head of Search at Zap Group, then CMO at Interlogic.

  6. 1999

    Founded Nekuda Digital

    Tel Aviv. Before Google dominated the index.

  • The team

    Gilad leads strategy. The senior team handles specialized work in SEO, paid media, analytics, AI implementation, design, and development.

    See what we do

  • Office and accessibility

    Sderot Rokach 101, Tel Aviv, Israel. The office is accessible. We work remotely with clients worldwide.

    Selected clients

Talk to us.

Easiest way to start is a 30-minute call. Tell us where you want to be seen, and we will map what AI can move for you this year.

We reply within 24 business hours.