Google Adsense

Google Adsense is Google‘s contextual advertising network. Advertisers can publish relevant ads alongside the content and share revenues with Google.

The Adsense ads are available in textual, graphic or rich media formats. Advertisers can target websites by keywords, categories or demographic data.

The available payment models are CPC and CPM.

On CPC the advertiser pays only for clicked ads and on CPM the advertiser pays a certain amount per the number of impressions of an ad.