Alt Tag

An html tag added to an image and includes a short description of the image. The alt tag purpose is to assist search engines to identify an image, decipher its content and index it under the relevant keywords.

The alt tag appears after the “img src” tag.

For example:
img src=”http://www.nekuda.co.il/…/GooglePenguin.jpg” alt=”Google Penguin” width=” ” height=” “