{"id":651,"date":"2012-01-17T10:37:13","date_gmt":"2012-01-17T08:37:13","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=651"},"modified":"2012-01-17T10:37:13","modified_gmt":"2012-01-17T08:37:13","slug":"smx-israel-2012-highlights","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/smx-israel-2012-highlights\/","title":{"rendered":"SMX Israel 2012 Highlights"},"content":{"rendered":"

SMX Israel 2012, the annual conference for local and international search engine marketers, advertisers and social media experts, held on January 15, 2012 at the Inbal Hotel in Jerusalem. The event included five sessions, each one divided into three different panels, and each panel included four to\u00a0 five speakers, what ends up in lots of words and off course interesting information.<\/p>\n

Here are, then, some of the most worth mentioning highlights of SMX Israel 2012<\/a>:<\/p>\n

\"SMX<\/a><\/p>\n

Reputation Management Panel<\/strong><\/p>\n

Reputation management is when things go wrong (Jon Sumroy)<\/p>\n

When things go really wrong use the services of spin doctors = PR professionals,
\nwho will spin every disaster into a positive message \u2013 @NicholaStott<\/p>\n

For the full review: <\/em>Online Reputation Management<\/em><\/a><\/p>\n

 <\/p>\n

Google Panda, Freshness & More Panel
\n<\/strong><\/p>\n

The Panda update is part of the general change made by Google, including the personalization of search results and favoring social related results- Gil Reich.<\/p>\n

Fresh results require fresh strategy \u2013 Aviv Manoach<\/p>\n

Panda is not the last Google update. Treat Google well.<\/p>\n

For the full review: <\/em>Google Panda, Freshness & More<\/em><\/a><\/p>\n

Hebrew SEO – the only Session held in Hebrew, Those Americans and Their Corporates …<\/strong> \ud83d\ude42<\/p>\n

\"Ori<\/a><\/p>\n

Spamming and link attacks have spread to wider niche, take the term \u201cSite Promotion\u201d \u2013 \u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd in Hebrew for example. (Oren Shatz)<\/p>\n

Google+ is dead (Uri Breitman)<\/p>\n

Avoid Filters, Don\u2019t be Irrelevant (Ori Golan)<\/p>\n

Search Engines are Dumb, Search Engineers less Dumb (Gilad Sasson)<\/p>\n

For the full review: Hebrew SEO<\/a><\/em><\/p>\n

 <\/p>\n

Link Building Panel<\/strong><\/p>\n

Start acting like an authority, don\u2019t wait to be declared as one (Gil Reich)<\/p>\n

Common enemies are a great way to engage a community (Gil Reich)<\/p>\n

CONTEXT is king! (Michael King)<\/p>\n

Nofollow links? It doesn\u2019t matter as long as it\u2019s a quality link from a quality site (Ofer Dascalu).<\/p>\n

Related tools you should know:<\/em><\/p>\n

Twuffer <\/a>\u2013 Use it to schedule tweets<\/p>\n

Siteskout <\/a>\u2013 talk about subject that are being talked about already (popular)<\/p>\n

Ifttt <\/a>– Use Ifttt to build your persona.<\/p>\n

Zemanta <\/a>\u2013 A paid wordpress plugin that suggests images, links, tags and related articles while you write your blog post and promotes your content<\/p>\n

For the full review: SMX 2012 Link Building Summary<\/a><\/em><\/p>\n

Analytics & Landing Page Optimization<\/strong><\/strong><\/p>\n

Google Analytics in real life<\/a>, Funny<\/p>\n

For the full review: Analytics & Landing Page Optimization<\/a><\/em><\/p>\n

 <\/p>\n

Aggressive Black Hat SEO<\/strong><\/p>\n

Why move forward when you can destroy your competition? (Ziv Dascalu)<\/p>\n

\n

\"\"<\/a><\/p>\n

\n<\/div>\n

For the full review: Aggressive Black Hat SEO<\/a><\/em><\/p>\n

 <\/p>\n

Facebook, Twitter & Google Plus<\/strong><\/p>\n

Google owns you. Get used to it. <\/strong>(@ShiraAbel)<\/p>\n

AimClear presentation<\/a> about Facebook advertising, which was not verbalized because.<\/p>\n

For the full review: Facebook, Twitter & Google +<\/a><\/em><\/p>\n

Legal Issues in Search<\/strong><\/p>\n

\"\"<\/a><\/p>\n

<\/strong>For the full review: Legal Issues in Search<\/a><\/em><\/p>\n

SEO Tools<\/strong><\/p>\n

For the full review: SEO Tools<\/a><\/em> on SMX Israel<\/em><\/a>
\n<\/strong><\/p>\n

Q&A with\u00a0Tomer Honen from Google
\n<\/strong>For the full review:\u00a0Q&A session with Tomer Honen from Google<\/a><\/em><\/p>\n

\"Tomer<\/p>\n

Other Stuff and Pics:<\/p>\n

\"Olivier<\/a><\/p>\n

SMX Israel<\/a> album on Facebook<\/p>\n

Google+<\/a><\/p>\n

Flickr<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

We had fun, See you on the next SMX <\/a>!<\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

SMX Israel 2012, the annual conference for local and international search engine marketers, advertisers and social media experts, held on January 15, 2012 at the Inbal Hotel in Jerusalem. The event included five sessions, each one divided into three different panels, and each panel included four to\u00a0 five speakers, what ends up in lots of […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[],"yoast_head":"\nSMX Israel 2012 Highlights - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/smx-israel-2012-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMX Israel 2012 Highlights - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"SMX Israel 2012, the annual conference for local and international search engine marketers, advertisers and social media experts, held on January 15, 2012 at the Inbal Hotel in Jerusalem. 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