{"id":640,"date":"2012-01-16T12:34:25","date_gmt":"2012-01-16T10:34:25","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=640"},"modified":"2012-01-16T12:34:25","modified_gmt":"2012-01-16T10:34:25","slug":"social-media-smx-israel-review","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/social-media-smx-israel-review\/","title":{"rendered":"Facebook, Twitter and Google+"},"content":{"rendered":"

Shira Abel, Hunter & Bard<\/a><\/p>\n

Social marketing is not a new idea, based on the old idea of “words to mouth marketing”. Social marketing is completely different than SEO. Social is about engagement.<\/p>\n

Social is 100% about the person on the other side, and it rewards when done probably. People like to share and show their expertise. They will share when they feel connected to the brand. The important thing is to do it for a goal (traffic, sales, etc.)<\/p>\n

Twitter<\/strong> \u2013 not related to SERPs<\/p>\n

Twitter is for engagement with customers or media influencers, PR people.<\/p>\n

Facebook<\/strong> \u2013 connected to Bing<\/p>\n

Optimize content for Bing. See what the customers like. Not campaign of “like me for a prize”.<\/p>\n

Google+<\/strong> – the best way to appear on Google search results. People will start to appear.<\/p>\n

Don\u2019t forget +1 on your website<\/p>\n

Add relevant content to your audience.<\/p>\n

Push it on your site, blog.<\/p>\n

Youtube<\/strong> \u2013 powerful medium to connect with people and easier to SEO.<\/p>\n

Add Informative, even low-techie videos and people respond.<\/p>\n

Other social channels: Pinterest<\/a>, Quora, Linkedin, Instragram<\/a>.<\/p>\n

Put your time where it works. Ask yourself: what\u2019s your goal, where are your customers, what are they interested in. Give content of value. Ask them questions \u2013 what do you want to know?<\/p>\n

Don\u2019t buy their love with multiple discounts. Build trust and loyalty.<\/p>\n

Shira Abel presentation<\/a>
\n<\/em><\/p>\n

Miriam Schwab of illuminea<\/a><\/p>\n

It\u2019s time to treat social marketing like SEO<\/p>\n

Take lessons from the SEO. Get tips on how to be more aggressive.<\/p>\n

SPYW \u2013 search plus your world.<\/p>\n

Google needs human response to better rank sites \u2013 search results. Statistics shows that users spend hours on Facebook, i.e. clicking on Facebook ads instead of on Google adds. That’s when Google+ was launched.<\/p>\n

SEOmoz study in Aug 2010 \u2013 Twitter impacts Google indexing.<\/p>\n

SPYW \u2013 just Google+ – relevance was taken out of the equation<\/p>\n

Google is trying to present content that is related to the connection’s connections. They create a situation where you have to be on Google+ to appear on search results.<\/p>\n

Example \u2013 when looking for Danny Ayalon on Google logged out of Gmail account, you get his Twitter and Facebook account on #3 and #4 results.<\/p>\n

When logged in, his google+ account is 3rd <\/sup>\u00a0on the search results despite \u00a0having bigger social circles on Facbook and twitter.<\/p>\n

How to use Google+<\/strong><\/p>\n

Findpeopleonplus.com \u2013 search engine by keywords \u2013 gives a plus cloud<\/p>\n

Google+ ripples \u2013 visualization of your circles.<\/p>\n

Connect your site to Google+ add head to page\/Google badge<\/p>\n

Google+ Red Bull page \u2013 animated GIFs<\/p>\n

Save your searches \u2013 follow circles, hot searches<\/p>\n

 <\/p>\n

Nancy Shapira of Shapira marketing<\/a><\/p>\n

Google+ for PR <\/strong><\/p>\n

If you\u2019re doing PR \u2013 you can\u2019t do it without social media. Journalists are very active on social media. They still use traditional PR methods but also use Facebook, Linkedin and Twitter as a newsfeed.<\/p>\n

Old PR rules were all about quality.<\/p>\n

New rules \u2013 quantity, use social media just to get the message out there, not wait for an event. All about dialogue.<\/p>\n

Press release \u2013 use the keywords correctly. (On title, subtitle, first paragraph). Optimize the PR so they\u2019ll be on the web.<\/p>\n

Journalist find stories using social media:<\/p>\n

Facebook – Journalists<\/p>\n

Twitter for Newsroom<\/p>\n

Linkedin Press Center.<\/p>\n

 <\/p>\n

The slideshow of Marty Weintraub, the author of \u201cKiller Facebook Ads\u201d, is available on aimclear Facebook<\/a> page (in return of a like).<\/p>\n","protected":false},"excerpt":{"rendered":"

Shira Abel, Hunter & Bard Social marketing is not a new idea, based on the old idea of “words to mouth marketing”. Social marketing is completely different than SEO. Social is about engagement. Social is 100% about the person on the other side, and it rewards when done probably. People like to share and show […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[204,205,206,207,139],"yoast_head":"\nFacebook, Twitter and Google+ - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/social-media-smx-israel-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook, Twitter and Google+ - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"Shira Abel, Hunter & Bard Social marketing is not a new idea, based on the old idea of “words to mouth marketing”. Social marketing is completely different than SEO. Social is about engagement. 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