{"id":557,"date":"2012-01-16T00:01:23","date_gmt":"2012-01-15T22:01:23","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=557"},"modified":"2012-01-16T00:01:23","modified_gmt":"2012-01-15T22:01:23","slug":"link-building-panel-summary-2012-smx-israel","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/link-building-panel-summary-2012-smx-israel\/","title":{"rendered":"Link Building Panel Summary – 2012 SMX Israel"},"content":{"rendered":"

A list of highlights from the speakers on the link building panel – Israel SMX 2012:<\/p>\n

Geil Reich<\/strong>\u00a0About Link Building<\/strong>
\nYour goal = Get your Message on Their Site<\/p>\n

Ways to do that<\/em>
\nTestimonials
\nReviews and ratings
\nBadges and praise (make an impression of an \u00a0authority)
\nHave chutzpah \u2013 he gave himself an award\u2026 start acting like an authority, don’t wait to be declared as one<\/p>\n

Another Strategy<\/em>
\nGuest post \u2013 the goal is to get your message, not\u00a0necessarily\u00a0by links.
\nLeverage others; seo power
\nUse Q&A sites (see Rand Fishkin from Seomoz)
\nEnlightened self interest is OK<\/p>\n

Be a part of your community<\/em>
\nCommon enemies \u2013 a great way to engage a community
\nBe positive or be careful!
\nAsk for the link<\/em>
\nThe 1st<\/sup> rule in sales \u00a0is to ask for the sale \ud83d\ude42
\neven in a receipt (!)
\nBe personal, script lightly, be brief, remove buzzwords, upfront…<\/p>\n

Gil Reich presentation<\/em><\/a><\/p>\n


\nOfer\u00a0Dascalu about Link Building<\/strong><\/p>\n

Link buying \u2013 is it (still) working?<\/p>\n

To buy or not to buy?<\/em>
\nIt depends on:
\nYour industry
\nHow well established are your competitors?
\nDo your competitors buy links?
\nWhat is your marketing budget?
\nAre you willing to take risks?
\nHow heavily does your business rely on search traffic?
\nWhat are your real alternatives?<\/p>\n

\"Link<\/a><\/p>\n

How to locate opportunities?<\/em>
\nCompetitor backlinks research
\nLink brokers, SEO agencies
\nFacebook, Linkedin and other social media sites<\/p>\n

Negotiation<\/em>
\nIs it a buyers or sellers market?
\n– Buyers market!!!<\/p>\n

How to evaluate an offer?<\/em>
\n– Use your common sense
\n– Look for real sites (real content that attracts real visitors)
\n– Be careful of SEs\u2019 honey pots and PR scams
\n(domain name irrelevant to the niche that ranks well = suspicious)
\n– Stay away form link networks and link farms
\n– Evaluate the whole site and not only the specific page\/s
\n– Avoid pages with more than 10 links
\n– Check the seller’s site backlinks (how did he get them?)
\n– Focus on your niche (Relevancy).<\/p>\n

Ofer Dascalu link buying presentation<\/em>
\n<\/a>
\nlink building using social media \u2013 Michael King
\n<\/strong>Link building is about people, it\u2019s about convincing someone you don\u2019t know to link to you.
\n\u201chey I\u2019m awesome – \u00a0link to me!\u201d<\/p>\n

 <\/p>\n

\"Michael<\/a><\/p>\n

\"Michael<\/a>
\n
\n<\/strong>Build relationships not links
\nEavesdrop on your audience
\nInvest in quantitative analysis tools
\nPersonas are important<\/p>\n

Social and search will continue to integrate ranking in the trust-rank era.<\/p>\n

Link building golden rule \u2013 CONTEXT is king!<\/p>\n

Use the SEER method for link proseting
\nhave a persona for link building
\nbuild an authentic separate persona per niche<\/p>\n

Use followers with scraper<\/p>\n

Use mentionmapp \u2013 identify people
\nDo your research (act one) – words analysis, conversation analysis – all before you start communicating.<\/p>\n

Talk to people like people<\/p>\n

Make your message stand out (natural, brief)
\n1st<\/sup> email \u2013 personal, don’t mention your wish for link, just create a relationship
\nOffer value \u2013 give people what they look for<\/p>\n

Tools<\/em>
\nTwuffer <\/a>\u2013 Use it to\u00a0schedule\u00a0tweets
\nSiteskout\u00a0<\/a>\u2013 talk about subject that are being talked about already (popular)
\nIfttt <\/a>–\u00a0Use Ifttt to build your persona.
\nZemanta <\/a>\u2013 A paid wordpress plugin that suggests images, links, tags and related articles while you write your blog post and promotes your content<\/p>\n

Menachem Rosenbaum about long tail link building<\/strong><\/p>\n

What kind of links do you want???<\/em><\/p>\n

30% of search terms are 4 words terms.
\nLess competition terms support main phrases.<\/p>\n

What to focus on?<\/em><\/p>\n

Conversion by phrase length
\n5-6 word phrases gain more conversions than 2-3 word phrases.<\/p>\n

You can find these long tail phrases via:
\nGoogle Analytics, Google suggestions, Google related, Yahoo suggest, Bing related searches and of course \u00a0Google keyword tool (only here you should check fr terms with the low competition).<\/p>\n

\"Link<\/a><\/p>\n

\"SMX<\/a><\/p>\n

Menachem Rosenbaum presentation<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A list of highlights from the speakers on the link building panel – Israel SMX 2012: Geil Reich\u00a0About Link Building Your goal = Get your Message on Their Site Ways to do that Testimonials Reviews and ratings Badges and praise (make an impression of an \u00a0authority) Have chutzpah \u2013 he gave himself an award\u2026 start […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[196],"tags":[197,198,22],"yoast_head":"\nLink Building Panel Summary - 2012 SMX Israel - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/link-building-panel-summary-2012-smx-israel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Building Panel Summary - 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