{"id":546,"date":"2012-01-15T22:42:13","date_gmt":"2012-01-15T20:42:13","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=546"},"modified":"2012-01-15T22:42:13","modified_gmt":"2012-01-15T20:42:13","slug":"google-panda-smx-israel-2012","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/google-panda-smx-israel-2012\/","title":{"rendered":"Google Panda, Freshness & More \u2013 SMX Israel 2012 Summary"},"content":{"rendered":"


\n<\/strong><\/p>\n


\nModerator:<\/strong>\u00a0Barry Schwartz,\u00a0RustyBrick<\/a>
\nSpeakers:<\/strong>\u00a0Eli Feldblum (RankAbove<\/a>), Dixon Jones (Majestic SEO<\/a>), Gil Reich (Managing Greatness<\/a>) and\u00a0Aviv Manoach (Universal McCann Search<\/a>).<\/p>\n

\"Barry<\/a>
\nThe session started with a quick review of past important Google updates by Barry Schwartz<\/strong>. The list included Fritz and Florida updates from 2003, Austin update of 2004,\u00a0 Big Daddy \/ Jagger updates of 2005 and others.
\nThis really nice review stretched the line regarding Google striving to make it\u2019s algorithm better and better each year \/month.
\nThose who wish to read more about each Google update may check this really great summary by seomoz:\u00a0 Google Algorithm Change History<\/a><\/p>\n

Eli Feldblum about Panda Update<\/strong><\/p>\n

The panda update is all about page quality. It affects low quality sites \/ pages and yet –
\nNot any change in your site \/ traffic to your site is panda\u2019s fault.<\/p>\n

How does panda work?<\/em>
\nHuman quality testers check the site design, trustworthiness, speed, content and so on.<\/p>\n

In one sentence –
\nEvery page needs a reason to get indexed.<\/p>\n

-> Do not create pages based on keywords you don\u2019t have content for.
\n-> Don\u2019t repackage or spin content
\n-> Don\u2019t use similar text on different pages with only slight variation.<\/p>\n

So what one can do?<\/em>
\nFighting back!
\n-> Make your pages more high quality.<\/p>\n

Of course you can take the easy solution and get yourself a new domain or subdomain, but this is nothing but a temporary fix of the situation.
\nThe real way to fight Panda is to identify low quality pages and make them better.<\/p>\n

How to improve a page?<\/em>
\nBetter design (a clean design with no ads)
\nUnique fresh relevant content
\nChange of URL (avoid words like tag in the URL path)
\nKeep it fresh \u2013 content + internal links
\nTreat Google well \u2013 no duplications + user friendly sites.<\/p>\n

Dixon Jones<\/strong> \u00a0about analyzing algo changes like Panda<\/strong>
\nHow to methodically analyze algo changes like Panda?<\/p>\n

\"Dixon,<\/a>
\n<\/a>
\n
\n<\/strong>Be prepared<\/em>
\nIf you don\u2019t have info about what happened in the past you can\u2019t analyze the current changes.
\nYou should also check others rankings and not only yours (your competitors but also other sites from different industries).<\/p>\n

Don\u2019t panic<\/em>
\nHere Dixon showed us a picture of his daughter but unfortunately I didn\u2019t get it on my camera\u2026<\/p>\n

Check your facts<\/em>
\nThe Majesticseo guys created a list of winners and losers (in terms of Panda update).<\/p>\n

Set up a control group
\n<\/span><\/em>
\n<\/strong>Listen to rumors only anecdotal<\/em>
\nWho won and why?
\nNot everything said was right<\/p>\n

One conclusion:
\nPages that have poor deep link quality are the losers whether or not this was an algo factor.<\/p>\n

The problem is that the Majesticseo people didn\u2019t know whether those pages were raking for the relevant terms before the Panda update (on the next update they\u2019ll know better).<\/p>\n

Set up hypotheses<\/em>
\n<\/strong>The Majesticseo people decided to go for the 23 Qs one that got hit by Panda update should ask himself<\/a><\/p>\n

Gil Reich about Panda Update<\/strong>
\nGoogle may make additional changes but the important thing is that its direction is quite clear.
\n-> One should think in long term strategy.<\/p>\n

The Panda update is a non separated part of the general change made by Google, including the personalization of search results and favoring social related results (=better spam controlled results comparing to textual links).<\/p>\n

The one to integrate it all (mobile search, social results etc) will be the winner.
\nPanda top issues deal with the problem of thin content as well as spamy content \u2013 if before Panda Google would only ban your spamy pages, now it\u2019s punishing your entire site.<\/p>\n

-> Don\u2019t rank where you can\u2019t deliver
\n-> If you don\u2019t have the relevant content on your site, link out to sites that have it (instead of forcing the user to return to Google, a thing that is not too good in terms of SEO and user friendliness, as Google counts this kind of users\u2019 behavior).<\/p>\n

Gil Reich presentation<\/em><\/a><\/p>\n

Aviv Manoach on Google Panda
\n<\/strong>NEW IS ALWAYS BETTER
\nThanks to Google and its updates, including the Panda update, we live in a world of fresh results.
\n– Fresh results require fresh strategy.
\n– Users want most relevant recent info.<\/p>\n

What should we do then?<\/em>
\nOnsite – Add new pages, update existing content.
\nOffsite \u2013 Create new links, Change links pages.<\/p>\n

Remember!
\nToo many new pages \/ links = suspicious.<\/p>\n

\u201cPush strategy\u201d
\nBuild – updates around an event schedule (holiday sales etc)
\nPush \u2013 Updates for breaking events<\/p>\n

\u201cPull strategy\u201d
\nCreate \u2013 long term updating profile.
\nPlan \u2013 different tactics for different events.<\/p>\n

Start today \u2013 hit refresh!<\/p>\n

Also see: <\/em><\/p>\n

Aviv Manoach presentation<\/em><\/a><\/p>\n

Barry Schwartz presentation<\/em>
\n<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Moderator:\u00a0Barry Schwartz,\u00a0RustyBrick Speakers:\u00a0Eli Feldblum (RankAbove), Dixon Jones (Majestic SEO), Gil Reich (Managing Greatness) and\u00a0Aviv Manoach (Universal McCann Search). The session started with a quick review of past important Google updates by Barry Schwartz. The list included Fritz and Florida updates from 2003, Austin update of 2004,\u00a0 Big Daddy \/ Jagger updates of 2005 and others. 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