{"id":2112,"date":"2015-10-01T08:27:51","date_gmt":"2015-10-01T06:27:51","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=2112"},"modified":"2015-10-01T08:27:51","modified_gmt":"2015-10-01T06:27:51","slug":"app-indexing-advertising-on-instagram-gmail","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/app-indexing-advertising-on-instagram-gmail\/","title":{"rendered":"Google App Indexing, Advertising on Instagram & Gmail"},"content":{"rendered":"

A summary of the posts published on our Hebrew internet marketing blog<\/a> on August and September 2015.<\/p>\n

Facebook News for August 2015<\/h2>\n

On August 2015 Facebook announced 5 notable updates including opening its Messenger app to non-users; testing Lead Ads and the See First feature, which enable users to manually rank their newsfeed updates and redesigning Facebook Power Editor and Ads Manager.<\/p>\n

\"facebook-lead-ads\"<\/p>\n

Full post: 5 Facebook Updates<\/a><\/p>\n

 <\/p>\n

Google Ranking Factors for 2015<\/h2>\n

MOZ’s 2015 Search Engine Ranking Factors<\/a> report was released right before the end of the Jewish year, containing data collected from more than 150 SEO professionals, a forecast for the next year and a correlation study. As in previous years, links, keywords and content are still correlated with high rankings while spam links, duplicate and thin content have negative effect on Google rankings.<\/p>\n

Full post: Top SEO Factors for 2015<\/a><\/p>\n

 <\/p>\n

Guide to Search Experience Optimization (SXO)<\/h2>\n

You’ve probably heard that content is king, but how can you define a good content and measure its quality? An article on Search Engine Land <\/a>suggests focusing on improving the searchers’ experience and providing answers to their questions. In other words, transitioning from SEO to SXO.<\/p>\n

Full post: How to Optimize Site for Search Experience<\/a><\/p>\n

 <\/p>\n

Google’s New Logo<\/h2>\n

Only a month after announcing about a dramatic company reconstruction, Google announced changing its logo, making it softer, simpler and more visible on smartphones and small screens.<\/p>\n

\"googles-new-logo-5078286822539264.2-hp\"<\/p>\n

Full post: All about Google’s Logo Redesign<\/a><\/p>\n

 <\/p>\n

Media Consumption in Israel 2015 (Google Partners Conference)<\/h2>\n

A new study by Google about media consumption in Israel was presented at the annual Google Partners’ conference and showed the growth of content consumption on the internet and mobile devices.<\/p>\n

\"google<\/p>\n

Full post: Google’s Study on Media Consumption in Israel<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Advertising on Gmail opened on Google Adwords<\/h2>\n

Gmail advertising is no longer on beta, and is now opened to all Google Adwords advertisers. The Gmail ads will appear at the top of the Promotions tab and include two parts: the collapsed ad, which looks like a native email message, and the expanded ad that can be opened to a full landing page, with rich media, call to action and more.<\/p>\n

Full post: How to Advertise on Gmail <\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Instagram Advertising opens on Israel<\/h2>\n

Facebook announced opening Instagram advertising in Israel on September 30, 2015 and provided tips and guidelines to businesses and brands that wish to integrate Instagram on their online marketing strategy.<\/p>\n

\"Instagram<\/p>\n

Full post: Advertising on Instagram<\/a><\/p>\n

 <\/p>\n

How Google indexes Deep Links on Apps<\/h2>\n

Since Google started indexing deep links in apps (both Android and iOS apps) a new challenge was added to app developers and internet marketers: how to improve app content on Google search? An article on Search Engine Land<\/a> explains how Google indexes app screens and what you can do to get your app content indexed and ranked by Google.<\/p>\n

Full post: App Indexing on Google Search<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

New on Google Adwords: Customers Match<\/h2>\n

Google announced a new advertising product \u2013 Customer Match, which allows advertisers to upload a list of emails and target their campaigns accordingly, similar to Facebook’s Custom Audiences tool.<\/p>\n

Full post: Customers Match on Google Adwords<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites. <\/strong>Contact us<\/strong><\/a> for more details.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A summary of the posts published on our Hebrew internet marketing blog on August and September 2015. Facebook News for August 2015 On August 2015 Facebook announced 5 notable updates including opening its Messenger app to non-users; testing Lead Ads and the See First feature, which enable users to manually rank their newsfeed updates and […]<\/p>\n","protected":false},"author":4,"featured_media":2115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,223,118],"tags":[225,209,248,22],"yoast_head":"\nGoogle App Indexing, Advertising on Instagram & Gmail - nekuda Web Solutions<\/title>\n<meta name=\"description\" content=\"A summary of the posts published on our Hebrew internet marketing blog on August and September 2015: Google's new logo, Gmail advertising and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/app-indexing-advertising-on-instagram-gmail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google App Indexing, Advertising on Instagram & Gmail - 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