{"id":2083,"date":"2015-05-10T15:37:59","date_gmt":"2015-05-10T13:37:59","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=2083"},"modified":"2018-02-21T11:04:27","modified_gmt":"2018-02-21T09:04:27","slug":"internet-marketing-blog-april2015","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/internet-marketing-blog-april2015\/","title":{"rendered":"Google Mobile Update, Mobile Ad Spend &#038; 4 Title Tricks"},"content":{"rendered":"<p>A roundup of the posts published on our Hebrew <a href=\"http:\/\/www.nekuda.co.il\/category\/%D7%91%D7%9C%D7%95%D7%92-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%90%D7%95%D7%A0%D7%9C%D7%99%D7%99%D7%9F\/\">internet marketing blog<\/a> on April 2015: Google mobile update, the state of mobile advertising and a guide to content titles.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2084 size-full\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/google-mobile-url.jpg\" alt=\"google mobile url\" width=\"491\" height=\"421\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/google-mobile-url.jpg 491w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/google-mobile-url-300x257.jpg 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/p>\n<h2>Google Mobile Update: No URLs on Search Results<\/h2>\n<p>Google announced changing the mobile search results display. Starting now, the URL addresses will not be displayed on smartphones\u2019 search results, and the website\u2019s name and breadcrumb navigation will be displayed instead.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/mobile-optimization-url\/\" target=\"_blank\" rel=\"noopener\">Google removes URLs on Mobile Search Results<\/a><\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2085 size-full\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/mobile-ad-spend1.jpg\" alt=\"mobile ad spend1\" width=\"566\" height=\"509\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/mobile-ad-spend1.jpg 566w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/mobile-ad-spend1-300x270.jpg 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<p style=\"text-align: center;\">credit: <a href=\"http:\/\/www.invesp.com\/blog\/mobile-ad-spending\/\" target=\"_blank\" rel=\"noopener\">Invesp<\/a><\/p>\n<h2>State of Mobile Advertising 2015<\/h2>\n<p>The global digital ad spend is expected to grow by 6% this year and reach almost 600 billion dollars. Only 64.3 billion dollars will be allocated to mobile advertising this year, but by 2018 mobile advertising will take about 63% of the total ad budget. More interesting data on digital advertising in general and mobile advertising in particular on <a href=\"http:\/\/www.invesp.com\/blog\/mobile-ad-spending\/\" target=\"_blank\" rel=\"noopener\">Invesp<\/a>\u2019s infographics.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/mobile-ad-stats-2015\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Spend in 2015<\/a><\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2086 size-full\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/content-titles.png\" alt=\"content titles\" width=\"298\" height=\"249\" \/><\/p>\n<h2>How to write Engaging Titles<\/h2>\n<p>Since the title is the first content part your users would see, a strong, intriguing or convincing title would encourage users to click on the link and continue reading. Here are four simple ways to improve the title and encourage users to visit the link, like it and share it.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/tricks-for-great-headlines\/\" target=\"_blank\" rel=\"noopener\">4 Tricks for Better Content Titles<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A roundup of the posts published on our Hebrew internet marketing blog on April 2015: Google mobile update, the state of mobile advertising and a guide to content titles. &nbsp; Google Mobile Update: No URLs on Search Results Google announced changing the mobile search results display. Starting now, the URL addresses will not be displayed [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[223,118],"tags":[253,225,226,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Mobile Update, Mobile Ad Spend &amp; Title Tricks - nekuda<\/title>\n<meta name=\"description\" content=\"A roundup of the posts published on our Hebrew internet marketing blog on March 2015: Google mobile update, the state of mobile advertising and a guide to content titles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/internet-marketing-blog-april2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Mobile Update, Mobile Ad Spend &amp; Title Tricks - nekuda\" \/>\n<meta property=\"og:description\" content=\"A roundup of the posts published on our Hebrew internet marketing blog on March 2015: Google mobile update, the state of mobile advertising and a guide to content titles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/internet-marketing-blog-april2015\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-10T13:37:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T09:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/05\/content-titles.png\" \/>\n\t<meta property=\"og:image:width\" content=\"298\" \/>\n\t<meta property=\"og:image:height\" content=\"249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"binny\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"binny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/internet-marketing-blog-april2015\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/internet-marketing-blog-april2015\/\"},\"author\":{\"name\":\"binny\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\"},\"headline\":\"Google Mobile Update, Mobile Ad Spend &#038; 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