{"id":2069,"date":"2015-04-05T11:12:28","date_gmt":"2015-04-05T09:12:28","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=2069"},"modified":"2015-04-05T11:12:28","modified_gmt":"2015-04-05T09:12:28","slug":"internet-marketing-news-april2015","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/internet-marketing-news-april2015\/","title":{"rendered":"Google Mobile Update, Meerkat and Facebook Phone App"},"content":{"rendered":"<p>A roundup of the posts published on our Hebrew <a href=\"http:\/\/www.nekuda.co.il\/category\/%D7%91%D7%9C%D7%95%D7%92-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%90%D7%95%D7%A0%D7%9C%D7%99%D7%99%D7%9F\/\">internet marketing blog <\/a>on March 2015: all you need to know about Google mobile update scheduled to April 21, including how to prepare your website and check its mobile usability. Also: how to use Facebook video ads for higher conversion, how to clean your website for spring, and what\u2019s the deal with the new streaming app and Facebook\u2019s planned Phone App?<\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\" size-large wp-image-2071 aligncenter\" src=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/Mobile-friendly-test-1024x634.png\" alt=\"Mobile friendly test\" width=\"640\" height=\"396\" \/><\/p>\n<h2><\/h2>\n<h2>Google Mobile Ranking Update on April 21<\/h2>\n<p>Google officially announced that starting on April 21, a mobile-friendly ranking factor will be added to Google algorithm. In addition, Google mobile search results will include more deep links from applications. In the meantime, Google recommends webmasters to check and improve their websites\u2019 mobile usability, and to app owners to allow Google to crawl their apps\u2019 content using App Indexing.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/google-mobile-update-21april2015\/\" target=\"_blank\">Google Mobile-Friendly Algorithm<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>How to Increase Conversions using Facebook Video Ads<\/h2>\n<p>Facebook marketers are starting to realize that wide reach and high engagement rates don\u2019t necessarily translate to the desired return on investment (ROI). Video ads is one of the strongest Facebook advertising tools, and using it properly can lead to a significant increase in conversions.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\" size-large wp-image-2070 aligncenter\" src=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/video-ads-1024x536-1024x536.png\" alt=\"video-ads-1024x536\" width=\"640\" height=\"335\" \/><\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/tips-for-video-ads\/\" target=\"_blank\">5 Tips for Facebook Video Ads<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>All about the Video Streaming App Meerkat<\/h2>\n<p>The Israeli app Meerkat, which allows live streaming of videos to Twitter, was the most talked about app in SXSW. The new app had more 300 thousands users in 3 weeks since its launch. What lies in the future for this app and how you can use it for branding and marketing?<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/meerkat-video-app\/\" target=\"_blank\">Meerkat \u2013 The New Video Streaming App<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>How to Survive Google\u2019s April 21 Mobile Update?<\/h2>\n<p>The search marketing industry is getting ready to Google\u2019s algorithm update scheduled to April 21 and focused on sites\u2019 mobile usability issues. Following <a href=\"https:\/\/www.seroundtable.com\/google-mobile-friendly-label-test-20044.html\">SEO Round Table<\/a> questions, Google clarified some of the issues regarding the differences between Webmaster Tools mobile usability reports and Google tool check.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/google-mobile-usability-update-april2015\/\" target=\"_blank\">Google: How to Survive Mobile Algorithm Update<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Facebook Phone App Exposed Accidentally<\/h2>\n<p>Facebook accidentally revealed information about its planned phone app. The app Phone, similar to Android\u2019s native dialer, would display information on the calling person and block calls from marketing services and other frauds.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/facebook-phone-app\/\" target=\"_blank\">Facebook\u2019s Phone App Experiment<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Spring Cleaning on your Website<\/h2>\n<p>7 simple procedures to clean and refresh your website for spring and improve its search engine visibility: from cleaning the site from broken links to refreshing the content and updating the titles for higher CTR, monitoring bad reviews and more.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/passover-cleaning-seo\/\" target=\"_blank\">7 Spring Cleaning Tips for Your Website<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites. <\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.nekuda.co.il\/en\/contact-us\/\">Contact us<\/a> for more details.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A roundup of the posts published on our Hebrew internet marketing blog on March 2015: all you need to know about Google mobile update scheduled to April 21, including how to prepare your website and check its mobile usability. Also: how to use Facebook video ads for higher conversion, how to clean your website for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[212,214,118],"tags":[219,238,248,251,139,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Mobile Update, Meerkat and Facebook Phone App - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/internet-marketing-news-april2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Mobile Update, Meerkat and Facebook Phone App - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"A roundup of the posts published on our Hebrew internet marketing blog on March 2015: all you need to know about Google mobile update scheduled to April 21, including how to prepare your website and check its mobile usability. 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