{"id":1869,"date":"2014-12-01T11:37:20","date_gmt":"2014-12-01T09:37:20","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1869"},"modified":"2018-02-21T11:06:20","modified_gmt":"2018-02-21T09:06:20","slug":"facebook-marketing-future-online-marketing-news","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/","title":{"rendered":"Future of Facebook Marketing & Other Online Marketing News"},"content":{"rendered":"

We are bringing you a roundup of all the latest online marketing news, guides and articles published on our Hebrew internet marketing blog<\/a> on October\u2013November 2014. This time we had both Panda and Penguin algorithm updates, a research about paid search results impact on organic CTR, Google\u2019s mobile usability reports and tags, bad news from Facebook to marketers and Facebook webinars about video marketing and direct response marketing.<\/p>\n

How Paid Search Results affect Organic CTR<\/h2>\n

A research about the effect of paid search results on the organic CTR and users\u2019 behavior shows that paid ads decrease the CTR of the first organic search result in 30%. The 2\u20135 search results are not affected by ads, and the 6\u201310 search results even gain higher traffic next to Google ads. The research was originally published on Search Engine Land<\/a>.<\/p>\n

\"\"
credit: Searchengineland.com<\/figcaption><\/figure>\n

Full post: Should you aim at Google 2nd<\/sup> Position?<\/a><\/p>\n

The Future of Google PageRank<\/h2>\n

Did Google just bury the toolbar PageRank? Google\u2019s John Mueller said in a Google Webmaster Central Hangout that no future updates are planned for the PageRank, at least not in its current format.<\/p>\n

Full post: Will Google PageRank be updated Again?<\/a><\/p>\n

Google Panda 4.1<\/h2>\n

Google released a new update to the Panda algorithm \u2013 Panda 4.1 \u2013 on September 25. The new Panda update s planned to be more accurate, based on new signals that can recognize low quality content. Panda 4.1 will affect 3%\u20135% search results in English.<\/p>\n

Full post: Google released Panda 4.1 Update<\/a><\/p>\n

Google Penguin 3.0<\/h2>\n

Google released the long anticipated Penguin update on October 17. Penguin 3.0 is the first Penguin update in almost a year, and since Google confirmed that Penguin recovery requires a refresh of the system, many webmasters and online marketers looked forward for this update.<\/p>\n

Full post: Google confirmed Penguin 3.0 Update<\/a><\/p>\n

New Mobile Usability Report on Google Webmaster Tools<\/h2>\n

Google announced adding a new Mobile Usability report to Webmaster Tools. The report lets webmasters track common mobile usability issues such as Flash usage, too close touch elements (such as buttons and links), small font size and viewport issues.<\/p>\n

Full post: Google adds Mobile Usability Report<\/a><\/p>\n

Facebook Update: No More Promotional Posts<\/h2>\n

Facebook\u2019s latest algorithm update offers bad news for brands and marketers. Starting on January 2015, Facebook will clean users\u2019 newsfeeds from promotional posts, i.e. posts that encourage users to buy products or join contests or special promotions. Facebook said that the number of paid ads will not change.<\/p>\n

\"\"
credit: newsroom.fb.com<\/figcaption><\/figure>\n

Full post: Only Paid Promotions on Facebook<\/a><\/p>\n

Mobile Friendly Sites will be boosted on Google Mobile Search Results<\/h2>\n

Google introduced the new \u201cmobile friendly\u201d tag, which will be attached to mobile sites that meet with Google mobile guidelines. It stands to reason that these sites will get a boost on Google\u2019s mobile search results and that mobile usability will be included in Google\u2019s ranking algorithm.<\/p>\n

Full post: Google to start marking Mobile Friendly Sites<\/a><\/p>\n

 <\/p>\n

Facebook Webinar on Video Marketing<\/h2>\n

Facebook is currently pushing video marketing, encouraging brands and page owners to upload videos directly to Facebook instead of addling links to YouTube or other video platforms. Facebook held a webinar for Facebook marketers to highlight the advantages of direct video marketing.<\/p>\n

Full post: Facebook Video Marketing Webinar<\/a><\/p>\n

 <\/p>\n

Facebook Webinar on Direct Response Marketing<\/h2>\n

Facebook is also focusing on direct response marketing by adding call to action buttons on Facebook ads. In a recent webinar Facebook discussed direct response marketing for multiple device, campaign targeting, tracking, measurement and optimization.<\/p>\n

Full post: Facebook Direct Response Marketing Webinar<\/a><\/p>\n

 <\/p>\n

nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites.<\/strong><\/p>\n

Looking to improve your Google ranking & Facebook visibility? Contact us at <\/strong>info@nekuda.co.il<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We are bringing you a roundup of all the latest online marketing news, guides and articles published on our Hebrew internet marketing blog on October\u2013November 2014. This time we had both Panda and Penguin algorithm updates, a research about paid search results impact on organic CTR, Google\u2019s mobile usability reports and tags, bad news from […]<\/p>\n","protected":false},"author":4,"featured_media":1918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,223,118],"tags":[218,225,242,229,211,248,139,18],"yoast_head":"\nFuture of Facebook Marketing & Other Online Marketing News - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future of Facebook Marketing & Other Online Marketing News - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"We are bringing you a roundup of all the latest online marketing news, guides and articles published on our Hebrew internet marketing blog on October\u2013November 2014. This time we had both Panda and Penguin algorithm updates, a research about paid search results impact on organic CTR, Google\u2019s mobile usability reports and tags, bad news from […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-01T09:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/01\/organic-CTR3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"568\" \/>\n\t<meta property=\"og:image:height\" content=\"303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"binny\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"binny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/\"},\"author\":{\"name\":\"binny\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\"},\"headline\":\"Future of Facebook Marketing & Other Online Marketing News\",\"datePublished\":\"2014-12-01T09:37:20+00:00\",\"dateModified\":\"2018-02-21T09:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\"},\"keywords\":[\"Google Page Rank\",\"Google search engine\",\"Google Penguin\",\"Google Panda\",\"Google algorithm change\",\"Facebook advertising\",\"facebook\",\"Google Adwords\"],\"articleSection\":[\"Social Media\",\"Digital\",\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/\",\"name\":\"Future of Facebook Marketing & Other Online Marketing News - nekuda Web Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#website\"},\"datePublished\":\"2014-12-01T09:37:20+00:00\",\"dateModified\":\"2018-02-21T09:06:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u05e0\u05e7\u05d5\u05d3\u05d4\",\"item\":\"https:\/\/www.nekuda.co.il\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\/\/www.nekuda.co.il\/en\/category\/social-media-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Future of Facebook Marketing & Other Online Marketing News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#website\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/\",\"name\":\"nekuda Web Solutions\",\"description\":\"nekuda creates, promotes and improves digital assets\",\"publisher\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nekuda.co.il\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\",\"name\":\"Nekuda\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png\",\"contentUrl\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png\",\"width\":\"273\",\"height\":\"98\",\"caption\":\"Nekuda\"},\"image\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\",\"name\":\"binny\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png\",\"contentUrl\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png\",\"caption\":\"binny\"},\"url\":\"https:\/\/www.nekuda.co.il\/en\/author\/binny\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Future of Facebook Marketing & Other Online Marketing News - nekuda Web Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/","og_locale":"en_US","og_type":"article","og_title":"Future of Facebook Marketing & Other Online Marketing News - nekuda Web Solutions","og_description":"We are bringing you a roundup of all the latest online marketing news, guides and articles published on our Hebrew internet marketing blog on October\u2013November 2014. This time we had both Panda and Penguin algorithm updates, a research about paid search results impact on organic CTR, Google\u2019s mobile usability reports and tags, bad news from […]","og_url":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/","og_site_name":"nekuda Web Solutions","article_publisher":"https:\/\/www.facebook.com\/Nekuda.WebSolutions","article_published_time":"2014-12-01T09:37:20+00:00","article_modified_time":"2018-02-21T09:06:20+00:00","og_image":[{"width":"568","height":"303","url":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2015\/01\/organic-CTR3.jpg","type":"image\/jpeg"}],"author":"binny","twitter_misc":{"Written by":"binny","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#article","isPartOf":{"@id":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/"},"author":{"name":"binny","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38"},"headline":"Future of Facebook Marketing & Other Online Marketing News","datePublished":"2014-12-01T09:37:20+00:00","dateModified":"2018-02-21T09:06:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/"},"wordCount":635,"commentCount":0,"publisher":{"@id":"https:\/\/www.nekuda.co.il\/en\/#organization"},"keywords":["Google Page Rank","Google search engine","Google Penguin","Google Panda","Google algorithm change","Facebook advertising","facebook","Google Adwords"],"articleSection":["Social Media","Digital","Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/","url":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/","name":"Future of Facebook Marketing & Other Online Marketing News - nekuda Web Solutions","isPartOf":{"@id":"https:\/\/www.nekuda.co.il\/en\/#website"},"datePublished":"2014-12-01T09:37:20+00:00","dateModified":"2018-02-21T09:06:20+00:00","breadcrumb":{"@id":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nekuda.co.il\/en\/facebook-marketing-future-online-marketing-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u05e0\u05e7\u05d5\u05d3\u05d4","item":"https:\/\/www.nekuda.co.il\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/www.nekuda.co.il\/en\/category\/social-media-2\/"},{"@type":"ListItem","position":3,"name":"Future of Facebook Marketing & Other Online Marketing News"}]},{"@type":"WebSite","@id":"https:\/\/www.nekuda.co.il\/en\/#website","url":"https:\/\/www.nekuda.co.il\/en\/","name":"nekuda Web Solutions","description":"nekuda creates, promotes and improves digital assets","publisher":{"@id":"https:\/\/www.nekuda.co.il\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nekuda.co.il\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nekuda.co.il\/en\/#organization","name":"Nekuda","url":"https:\/\/www.nekuda.co.il\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png","contentUrl":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png","width":"273","height":"98","caption":"Nekuda"},"image":{"@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Nekuda.WebSolutions"]},{"@type":"Person","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38","name":"binny","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/image\/","url":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png","contentUrl":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png","caption":"binny"},"url":"https:\/\/www.nekuda.co.il\/en\/author\/binny\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts\/1869"}],"collection":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":2,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"predecessor-version":[{"id":17100,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts\/1869\/revisions\/17100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/media\/1918"}],"wp:attachment":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}