{"id":1861,"date":"2014-10-07T12:09:12","date_gmt":"2014-10-07T10:09:12","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1861"},"modified":"2018-02-21T11:07:03","modified_gmt":"2018-02-21T09:07:03","slug":"internet-marketing-aug-sep-2014","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/internet-marketing-aug-sep-2014\/","title":{"rendered":"The End of Google Authorship &#038; 2014 SEO Factors"},"content":{"rendered":"<p>Some of the news and articles published on our Hebrew internet marketing blog in August\u2013September 2014: A full guide to marketing your brand on Facebook, statistic tools for accurate conversion optimization results and the end of Google Authorship.<\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1863\" title=\"SEO ranking factors 2014\" src=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/seo-ranking-factors-2014-431x600.png\" alt=\"\" width=\"431\" height=\"600\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/seo-ranking-factors-2014-431x600.png 431w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/seo-ranking-factors-2014-431x600-216x300.png 216w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/p>\n<h2>All about Facebook Marketing<\/h2>\n<p>Facebook marketing is constantly changing and gradually shifting from organic marketing to paid advertising. Since introducing its paid advertising tools, Facebook changed from an informal marketing platform that helps connecting brands to their customers to a complex advertising platform with unique targeting options. At the same time, the organic reach of Facebook posts is in constant decline. How can you promote your business on Facebook today?<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/facebook-brand.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1862\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/facebook-brand.jpg\" alt=\"\" width=\"889\" height=\"497\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/facebook-brand.jpg 889w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/facebook-brand-300x168.jpg 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/10\/facebook-brand-768x429.jpg 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/a><\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/promoted-posts-%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Marketing<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Facebook adds Ad Scheduling Feature<\/h2>\n<p>Facebook added a new feature for advertisers \u2013 ad scheduling. Available on Power Editor, the ad scheduling features allows advertisers to set the exact days and hours for the ads to run. This feature is expected to improve the effectiveness and the profitability of Facebook advertising.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"\/\/www.youtube.com\/embed\/3g0F-RwHsPU\" width=\"420\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%AA%D7%96%D7%9E%D7%95%D7%9F-%D7%A4%D7%A8%D7%A1%D7%95%D7%9E%D7%95%D7%AA-%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ad Scheduling on Facebook Power Editor<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Google News Publisher Center<\/h2>\n<p>Google opened a new update centers for news and media sites included in Google News. <a href=\"https:\/\/support.google.com\/news\/publisher\">Google News Publisher Center<\/a> allows publishers to immediately update the search engine about new content and changes in the website\u2019s structure, such as an addition of a new section.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%97%D7%93%D7%A9%D7%95%D7%AA-%D7%92%D7%95%D7%92%D7%9C-%D7%9B%D7%9C%D7%99-%D7%97%D7%93%D7%A9\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Update Center for Google News Publishers<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>How to improve CRO using Statistics<\/h2>\n<p>Conversion rate optimization (CRO) is an important internet marketing tool designed to convert the website visitors to leads and customers. When using conversion optimization methods such as split tests without a basic understanding in statistics the results are often interpreted incorrectly. MOZ posted a comprehensive guide about CRO statistics tool, starting from the planning stages to monitoring and interpreting the results.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A9%D7%99%D7%A4%D7%95%D7%A8-%D7%99%D7%97%D7%A1-%D7%94%D7%9E%D7%A8%D7%94-%D7%A1%D7%98%D7%98%D7%99%D7%A1%D7%98%D7%99%D7%A7%D7%94\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Optimization Statistic Tools<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Google Authorship removed from Search Results<\/h2>\n<p>Google removed author name and details from the search results and announced they will no long collect data from the rel=author tag. Google explained dropping Google Authorship in low adoption rates among bloggers and publishers as well as low value to searchers.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/google-authorship-%D7%94%D7%A1%D7%95%D7%A3\/\" target=\"_blank\" rel=\"noopener noreferrer\">The End of Google Authorship<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Google Penguin Recovery takes Time and Patience<\/h2>\n<p>Recovering from Google Penguin make take longer than expected: Google\u2019s John Mueller approved that a Penguin recovery can occur only after a new algorithm update. In other words, a website cannot restore its previous positions until a new Google Penguin takes place.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%92%D7%95%D7%92%D7%9C-%D7%A2%D7%93%D7%9B%D7%95%D7%9F-%D7%9E%D7%A4%D7%99%D7%A0%D7%92%D7%95%D7%95%D7%99%D7%9F-%D7%A1%D7%91%D7%9C%D7%A0%D7%95%D7%AA\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to really recover from Penguin Update<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>SearchMetrics\u2019 Google Ranking Factors 2014 Report<\/h2>\n<p>SearchMetrics published its annual SEO ranking factors report for 2014. The report shows that factors such as the content length and use of rich media have a great impact on Google ranking. Other important ranking factors include internal linking, traditional on-page SEO factors (title, description. h1, h2 headlines, etc.), site speed and architecture and inbound links quantity but more important \u2013 quality.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A1%D7%99%D7%9B%D7%95%D7%9D-%D7%AA%D7%A9%D7%A2%D7%93-%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%90%D7%AA%D7%A8%D7%99%D7%9D-%D7%91%D7%92%D7%95%D7%92%D7%9C\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Factors 2014<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>New Google Adwords Metric: ROAS<\/h2>\n<p>Google announced adding a new metric to Google Analytics. Return on Ad Spend (ROAS) allows advertisers to measure Google Adwords campaign revenue comparing to the money spent on the campaign. The new metric replaces the previous ROI and Margin report and it is available in the Acquisition part in Google Analytics.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%94%D7%97%D7%96%D7%A8-%D7%94%D7%A9%D7%A7%D7%A2%D7%94-%D7%91%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%91%D7%92%D7%95%D7%92%D7%9C-roas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Adwords Return on Ad Investment<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\" align=\"center\"><strong>nekuda Web Solutions provides high-level online marketing services and consulting for international and multilingual websites.<\/strong><\/p>\n<p align=\"center\"><strong>Looking to improve your Google ranking &amp; Facebook visibility? Contact us at <a href=\"mailto:info@nekuda.co.il\">info@nekuda.co.il<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of the news and articles published on our Hebrew internet marketing blog in August\u2013September 2014: A full guide to marketing your brand on Facebook, statistic tools for accurate conversion optimization results and the end of Google Authorship. \u00a0 All about Facebook Marketing Facebook marketing is constantly changing and gradually shifting from organic marketing to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,223,118],"tags":[201,219,225,242,226,209,248,139],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The End of Google Authorship &amp; 2014 SEO Factors - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/internet-marketing-aug-sep-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The End of Google Authorship &amp; 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