{"id":1852,"date":"2014-08-05T08:12:58","date_gmt":"2014-08-05T06:12:58","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1852"},"modified":"2018-02-21T11:07:16","modified_gmt":"2018-02-21T09:07:16","slug":"internet-marketing-july2014","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/internet-marketing-july2014\/","title":{"rendered":"Universal Analytics, GIF Animation, CTR on Mobile Devices"},"content":{"rendered":"

A summary of news and articles published on our Hebrew internet marketing blog<\/a> in July 2014. This month we learned about the differences between Google Analytics metrics and Universal Analytics; how to use GIF animation for social media marketing; the difference in engagement and click rates between smartphones and tablets. We also reviewed the new Google Adwords Quality Score Guidelines and new Google Webmaster Tool feature for international SEO.<\/p>\n

From Google Analytics to Universal Analytics<\/h2>\n

Google is now encouraging webmasters to upgrade their Analytics accounts to Universal Analytics (UA), \u201cthe re-imagining of Google Analytics\u201d. Although the upgrade doesn\u2019t affect users of the current Analytics version, in the future it is expected to impact some of the key performance indicators, and it is recommended to be prepared from now.<\/p>\n

Full post<\/strong>: Google Universal Analytics Upgrade<\/a><\/p>\n

GIF Animation for Marketers<\/h2>\n

Twitter recently announced supporting GIF animation in its website and mobile applications. Although GIFs can already be seen in many other social networks, Twitter\u2019s news provides a great opportunity to learn how to use GIF for social media marketing.<\/p>\n

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Full post<\/strong>: How to use GIFs for Content Marketing<\/a><\/p>\n

Clicks & Engagement on Mobile Devices<\/h2>\n

Online marketing in the multi-device era requires marketers to consider not only the content and its distribution but also the relations between context and engagement. An article in Marketing Land <\/a>\u00a0compared usage stats of smartphone and tablet users to learn about engagement and CTR by hour and by mobile device.<\/p>\n

Full post<\/strong>: Best Time to Advertise on Smartphones & Tablets<\/a><\/p>\n

Google updates Quality Score Guidelines<\/h2>\n

Google has recently updated Google Adwords Quality Score guidelines, claiming that it is only a measurement tool and not a key performance indicator. An article in Search Engine Land<\/a> article suggests that Google might be hiding something from advertisers.<\/p>\n