{"id":1807,"date":"2014-03-09T15:37:19","date_gmt":"2014-03-09T13:37:19","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1807"},"modified":"2018-02-21T11:10:53","modified_gmt":"2018-02-21T09:10:53","slug":"internet-marketing-feb-2014","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/internet-marketing-feb-2014\/","title":{"rendered":"5 Tips for a better Quality Score &#038; Facebook Marketing News"},"content":{"rendered":"<p>A summary of news and guide published on our Hebrew <a href=\"http:\/\/www.nekuda.co.il\/%d7%91%d7%9c%d7%95%d7%92-%d7%a9%d7%99%d7%95%d7%95%d7%a7-%d7%90%d7%95%d7%a0%d7%9c%d7%99%d7%99%d7%9f\/\" target=\"_blank\" rel=\"noopener\">internet marketing blog <\/a>on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10<sup>th<\/sup> anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines.<\/p>\n<h2>Facebook 2013 Q4 Revenue &amp; Newsfeed Ads Relevancy<\/h2>\n<p>Facebook released their <a href=\"http:\/\/investor.fb.com\/releasedetail.cfm?ReleaseID=821954\" target=\"_blank\" rel=\"noopener\">Q4 revenue<\/a> and usage data. At the same time, Mark Zuckerberg talked about his plans to reinforce Facebook advertising so that news feed ads would be as relevant as the users\u2019 friends posts and photos.<\/p>\n<p><strong>Full post<\/strong>: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%91%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-q4-2013\/\" target=\"_blank\" rel=\"noopener\">Facebook Advertising in 2013 Q4<\/a><\/p>\n<h2>Facebook Anniversary and the Paper Application<\/h2>\n<p>Facebook is celebrating its ten years anniversary with the launch of the new iPhone application <a href=\"http:\/\/newsroom.fb.com\/News\/793\/Introducing-Paper-Stories-from-Facebook\" target=\"_blank\" rel=\"noopener\">Paper<\/a>, and we recall Facebook previous inventions, acquisitions and radical interface changes from the past decade.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-paper-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1808 size-medium\" title=\"Facebook Paper application\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-paper-300x202.png\" alt=\"\" width=\"300\" height=\"202\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-paper-300x202.png 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-paper.png 575w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A2%D7%A9%D7%95%D7%A8-%D7%9C%D7%A8%D7%A9%D7%AA-%D7%94%D7%97%D7%91%D7%A8%D7%AA%D7%99%D7%AA-%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7\/\" target=\"_blank\" rel=\"noopener\">10 Years of Facebook<\/a><\/p>\n<h2>Nielsen Report on Social Media and Mobile Usage<\/h2>\n<p>Nielsen published <a href=\"http:\/\/www.nielsen.com\/content\/corporate\/us\/en\/reports\/2014\/the-us-digital-consumer-report.html\" target=\"_blank\" rel=\"noopener\">The US Digital Consumer Report<\/a>, which focuses on the recent technology changes, especially multiple digital devices, about the daily and consuming habits of American adults. The report reviews a wide variety of areas and fields including mobile and smartphone usage, video streaming and social media.<\/p>\n<p><strong>Full post<\/strong>: <a href=\"http:\/\/www.nekuda.co.il\/%D7%93%D7%95%D7%97-%D7%A0%D7%99%D7%9C%D7%A1%D7%9F-%D7%9E%D7%93%D7%99%D7%94-%D7%93%D7%99%D7%92%D7%99%D7%98%D7%9C%D7%99%D7%AA-%D7%A1%D7%9E%D7%90%D7%A8%D7%98%D7%A4%D7%95%D7%A0%D7%99%D7%9D\/\" target=\"_blank\" rel=\"noopener\">Smartphones vs. Computers Internet Time<\/a><\/p>\n<h2>How to improve Google Adwords Quality Score<\/h2>\n<p>PPC and SEO are often completely separated fields, managed by different people. However, some in-house SEO factors can improve the PPC campaigns Quality Score, raise ad score and increase the ROI.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/quality-score-meme-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1809 size-medium\" title=\"improving quality score \" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/quality-score-meme-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/quality-score-meme-300x200.png 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/quality-score-meme.png 732w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Full post<\/strong> in English is available on Conversioner blog, where it was published as a guest post:<br \/>\n<a href=\"http:\/\/www.conversioner.com\/blog\/5-tips-increase-quality-score-ppc-campaigns\/\" target=\"_blank\" rel=\"noopener\">5 Tips for better PPC Quality Score<\/a><\/p>\n<h2>Google Places for Business Titles Guidelines<\/h2>\n<p>Google added a few clarifications for <a href=\"https:\/\/support.google.com\/places\/answer\/107528?hl=en\" target=\"_blank\" rel=\"noopener\">Google Places for Business quality guidelines<\/a>, focusing mainly on local businesses titles. In short, Google allows adding one descriptor to the business title, as long as it describes the business location or its services.<\/p>\n<p><strong>Full post<\/strong>: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%9C%D7%95%D7%A7%D7%90%D7%9C%D7%99-%D7%92%D7%95%D7%92%D7%9C-%D7%9E%D7%A7%D7%95%D7%9E%D7%95%D7%AA-%D7%94%D7%A0%D7%97%D7%99%D7%95%D7%AA\/\" target=\"_blank\" rel=\"noopener\">Google Places updates Quality Guidelines<\/a><\/p>\n<h2>Facebook Newsfeed updates makes Tagging a Marketing Tool<\/h2>\n<p>Facebook announced a <a href=\"http:\/\/newsroom.fb.com\/News\/811\/News-Feed-FYI-Showing-Stories-About-Topics-You-Like\" target=\"_blank\" rel=\"noopener\">Newsfeed update<\/a>, which will allow brands and marketers to use the tagging feature to expand their reach and to display their posts on non-followers. In other words, when an entity such as a brand or a person is tagged on a Facebook page, it will be displayed on the Newsfeed of the brand or person followers.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-newsfeed-tagging-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1810 size-medium\" title=\"Facebook Newsfeed update\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-newsfeed-tagging-300x298.png\" alt=\"\" width=\"300\" height=\"298\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-newsfeed-tagging-300x298.png 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-newsfeed-tagging-150x150.png 150w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/03\/facebook-newsfeed-tagging.png 589w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Full post<\/strong>: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%91%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-%D7%AA%D7%99%D7%95%D7%92-%D7%93%D7%A4%D7%99-%D7%9E%D7%95%D7%AA%D7%92%D7%99%D7%9D\/\" target=\"_blank\" rel=\"noopener\">Facebook Marketing using Tagging<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines. Facebook 2013 Q4 Revenue &amp; Newsfeed Ads Relevancy Facebook released their Q4 revenue [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,223,239],"tags":[252,219,225,139,19],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for a better Quality Score &amp; Facebook Marketing News - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/internet-marketing-feb-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for a better Quality Score &amp; Facebook Marketing News - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines. 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