{"id":1800,"date":"2014-02-16T10:53:50","date_gmt":"2014-02-16T08:53:50","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1800"},"modified":"2018-02-21T11:10:31","modified_gmt":"2018-02-21T09:10:31","slug":"search-marketing-news-january-2014","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/","title":{"rendered":"Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014"},"content":{"rendered":"<p>A summary of news and articles published on our Hebrew <a href=\"http:\/\/www.nekuda.co.il\/%d7%91%d7%9c%d7%95%d7%92-%d7%a9%d7%99%d7%95%d7%95%d7%a7-%d7%90%d7%95%d7%a0%d7%9c%d7%99%d7%99%d7%9f\/\" target=\"_blank\" rel=\"noopener\">internet marketing blog <\/a>on January 2014: Google\u2019s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014.<\/p>\n<h2>Mobile Site Optimization according to Google<\/h2>\n<p>Google produced a series of instructional videos about <a href=\"https:\/\/developers.google.com\/webmasters\/smartphone-sites\/website-improvement-checklist#facilitate-task-completion\" target=\"_blank\" rel=\"noopener\">mobile site optimization<\/a>. This video focuses on optimizing the main tasks for smartphone users and improving their user experience using tools such as Google Webmaster Tools and Google Analytics.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%d7%90%d7%95%d7%a4%d7%98%d7%99%d7%9e%d7%99%d7%96%d7%a6%d7%99%d7%99%d7%aa-%d7%90%d7%aa%d7%a8-%d7%a1%d7%9c%d7%95%d7%9c%d7%a8%d7%99-%d7%9c%d7%a4%d7%99-%d7%92%d7%95%d7%92%d7%9c\/\" target=\"_blank\" rel=\"noopener\">Mobile Optimization using Google Webmaster Tools &amp; Analytics<\/a><\/p>\n<p style=\"text-align: center;\"><iframe src=\"\/\/www.youtube.com\/embed\/J8etWr17yUE\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Twitter Advertising: New Tools for Mobile<\/h2>\n<p>Twitter updated its advertising system, and it now includes several new tools designed to improve advertisers\u2019 targeting and tracking, and, obviously, to increase the company\u2019s revenue. Twitter Advertising currently offers tailored audiences tool, which allows advertisers to use cookies to display targeted ads to site\u2019s visitors, track conversions on Twitter and display sponsored accounts on mobile users\u2019 timeline.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%d7%a4%d7%a8%d7%a1%d7%95%d7%9d-%d7%98%d7%95%d7%95%d7%99%d7%98%d7%a8-%d7%97%d7%93%d7%a9\/\" target=\"_blank\" rel=\"noopener\">Twitter New Advertising Tools<\/a><\/p>\n<h2>Facebook Advertising and Organic Marketing<\/h2>\n<p>Facebook marketing arena has changed significantly in the previous year and many marketers have increased their Facebook advertising budget in 2013. However, organic marketing on Facebook is still relevant as the social network remains a communication platform between brands and customers.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%91%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7\/\" target=\"_blank\" rel=\"noopener\">Facebook Marketing: Organic vs. Paid<\/a><\/p>\n<h2>Facebook the Most Popular Social Network and Other Stats<\/h2>\n<p><a href=\"http:\/\/pewinternet.org\/Reports\/2013\/Social-Media-Update\/Main-Findings.aspx\" target=\"_blank\" rel=\"noopener\">PEW Research Center<\/a> released a social media report for 2013. The survey included 1,445 18+ internet users and focused on five social networks: Facebook, Twitter, LinkedIn, Pinterest and Instagram. The results show that Facebook is still the most popular social network with the highest engagement rates.<\/p>\n<figure style=\"width: 444px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" title=\"social media 2013\" src=\"http:\/\/www.pewinternet.org\/files\/old-media\/BF74B1154F1F4BACB6F786C8A3D7AE72.jpg?w=444&amp;h=433&amp;as=1\" alt=\"\" width=\"444\" height=\"433\" \/><figcaption class=\"wp-caption-text\">Image: PEW Internet<\/figcaption><\/figure>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%9E%D7%93%D7%99%D7%94-%D7%97%D7%91%D7%A8%D7%AA%D7%99%D7%AA-2013\/\" target=\"_blank\" rel=\"noopener\">2013 Social Media Report<\/a><\/p>\n<h2>Improved Search Queries Report on Google Webmaster Tools<\/h2>\n<p><a href=\"http:\/\/googlewebmastercentral.blogspot.co.il\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> announced two major changes at the Webmaster Tools report: a display of search queries of mobile sites with separate URL and a display of accurate statistical data of search queries, impressions and clicks.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A9%D7%90%D7%99%D7%9C%D7%AA%D7%95%D7%AA-%D7%97%D7%99%D7%A4%D7%95%D7%A9-%D7%92%D7%95%D7%92%D7%9C-%D7%95%D7%95%D7%91%D7%9E%D7%A1%D7%98%D7%A8-%D7%98%D7%95%D7%9C%D7%A1\/\" target=\"_blank\" rel=\"noopener\">Google improves WMT Search Queries Report<\/a><\/p>\n<h2>Google released a WordPress Plugin<\/h2>\n<p>Google released a first official plugin for the blogging platform WordPress. <a href=\"http:\/\/wordpress.org\/plugins\/google-publisher\/\" target=\"_blank\" rel=\"noopener\">Google WordPress Plugin<\/a>, currently in a beta version, supports only two Google products: Google Adsense and Webmaster Tools.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%92%D7%95%D7%92%D7%9C-%D7%A4%D7%9C%D7%90%D7%92%D7%99%D7%9F-%D7%95%D7%95%D7%A8%D7%93%D7%A4%D7%A8%D7%A1\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s Official WordPress Plugin<\/a><\/p>\n<h2>Facebook Advertising &amp; Marketing in 2014<\/h2>\n<p>Facebook marketing is usually influenced by trends, and it makes sense to assume that the tactics and strategies that worked last year will be efficient this year too. We review 12 trends in Facebook marketing, advertising and targeting for 2014.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%91%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-2014\/\" target=\"_blank\" rel=\"noopener\">12 Facebook Marketing Trends<\/a><\/p>\n<h2>The Best of SMX Israel 2014<\/h2>\n<p>The best PPC, social media marketing, content marketing, link building and mobile SEO tips and ideas learned from SMX Israel, the search engine marketing convention held on January 26, 2014 in Jerusalem.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/02\/smx-israel-2014-nekuda-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1801 size-medium\" title=\"SMX Israel 2014\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/02\/smx-israel-2014-nekuda-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/02\/smx-israel-2014-nekuda-300x170.jpg 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/02\/smx-israel-2014-nekuda-768x434.jpg 768w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/02\/smx-israel-2014-nekuda.jpg 1008w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Full Post (English): <a href=\"http:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\" target=\"_blank\" rel=\"noopener\">SMX Israel 2014 \u2013 Top Tips<\/a><\/p>\n<h2>Retargeting and Call to Action Buttons on Facebook Ads<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/Improved-Ways-for-Direct-Response-Marketers-to-Reach-People-on-Mobile-and-Desktop\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> launched two new tools for advertisers: the Custom Audiences tool was updated, and it now allows Facebook advertisers to display targeted Facebook ads to users who visited the website or application, and some of Facebook Page post ads will also include direct calls to action such as Shop Now, Learn More, Sign Up, Book Now and Download.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%9B%D7%9C%D7%99-%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%97%D7%93%D7%A9%D7%99%D7%9D-%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7\/\" target=\"_blank\" rel=\"noopener\">New Facebook Advertising Tools<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google\u2019s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014. Mobile Site Optimization according to Google Google produced a series of instructional videos about mobile site optimization. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[196,212,214,223],"tags":[201,238,204,225,248,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014 - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014 - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"A summary of news and articles published on our Hebrew internet marketing blog on January 2014: Google\u2019s guide to mobile SEO, Twitter new advertising tools, Facebook marketing news, trends and stats and the best of SMX Israel 2014. Mobile Site Optimization according to Google Google produced a series of instructional videos about mobile site optimization. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-16T08:53:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T09:10:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.pewinternet.org\/files\/old-media\/BF74B1154F1F4BACB6F786C8A3D7AE72.jpg?w=444&amp;h=433&amp;as=1\" \/>\n<meta name=\"author\" content=\"binny\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"binny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/\"},\"author\":{\"name\":\"binny\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\"},\"headline\":\"Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014\",\"datePublished\":\"2014-02-16T08:53:50+00:00\",\"dateModified\":\"2018-02-21T09:10:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\"},\"keywords\":[\"analytics\",\"Google Webmaster Tools\",\"SMX Israel\",\"Google search engine\",\"Facebook advertising\",\"mobile SEO\"],\"articleSection\":[\"Events\",\"News\",\"Social Media\",\"Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/search-marketing-news-january-2014\/\",\"name\":\"Facebook Marketing Trends, SMX Israel and Search Marketing News from January 2014 - 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