{"id":1791,"date":"2014-01-28T13:59:33","date_gmt":"2014-01-28T11:59:33","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1791"},"modified":"2018-02-21T11:09:47","modified_gmt":"2018-02-21T09:09:47","slug":"the-best-of-smx-israel-2014","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/","title":{"rendered":"The Best of SMX Israel 2014"},"content":{"rendered":"<p>As in recent years, we attended <a title=\"SMX Israel 2014\" href=\"http:\/\/www.nekuda.co.il\/en\/smx-israel-2014\/\">SMX Israel<\/a>, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that \u201ccontent is king\u201d, followed by some topic-related hesitation.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-nekuda.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1792 size-medium\" title=\"nekuda @ SMX Israel 2014\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-nekuda-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-nekuda-300x170.jpg 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-nekuda-768x434.jpg 768w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-nekuda.jpg 1008w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Content is now consumed in different ways (from smartphones and tablets to Google Glass), and the definition of the term content has expanded: no more keyword-specific articles, but also visual content (images, video, infographics), but whether you want to promote a brand on social networks or to adjust your marketing strategy to the 100% not provided keywords on Google Analytics report, according to SMX Israel 2014, if you want to success in internet marketing, you should invest (time, money, thought) in your content strategy. Here are some more specific issues discussed in SMX Israel 2014:<\/p>\n<h2>Search Engine Advertising<\/h2>\n<h3>\u00a0Do\u2019s:<\/h3>\n<ul>\n<li>Adjust your campaigns and keywords to the various devices (computers, tablets and smartphones)<\/li>\n<li>Use Google Adwords advanced advertising tools including Google+, images, reviews and <a href=\"http:\/\/www.nekuda.co.il\/%D7%9E%D7%A1%D7%A2%D7%95%D7%AA-%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%9E%D7%A9%D7%95%D7%A4%D7%A8%D7%99%D7%9D\/\"><strong>Enhanced Campaigns<\/strong><\/a>.<\/li>\n<li>Adjust your budget allocation and measurement tools to the multi-channel marketing environment (organic search, display advertising, social media, affiliates, etc). More details on <a href=\"http:\/\/www.nekuda.co.il\/%D7%A8%D7%A9%D7%AA-%D7%94%D7%97%D7%99%D7%A4%D7%95%D7%A9-%D7%A2%D7%9D-%D7%9E%D7%95%D7%93%D7%A2%D7%95%D7%AA-%D7%AA%D7%A6%D7%95%D7%92%D7%94\/\"><strong>Search &amp; Display Advertising<\/strong><\/a><\/li>\n<li>Adjust the bidding strategy (manual or automatic) to the campaign, product and audience. More details on <strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%9E%D7%9E%D7%95%D7%9E%D7%9F-%D7%98%D7%99%D7%A4%D7%99%D7%9D-%D7%95%D7%98%D7%9B%D7%A0%D7%99%D7%A7%D7%95%D7%AA-%D7%9E%D7%95%D7%9E%D7%97%D7%99%D7%9D\/\">PPC Tips &amp; Techniques<\/a><\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1793 size-medium\" title=\"SMX Israel 2014\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-300x170.jpg 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-768x434.jpg 768w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014.jpg 1008w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2>Social Media Marketing<\/h2>\n<h3><strong>Do\u2019s:<\/strong><\/h3>\n<ul>\n<li>Thank users for sharing, commenting, retweeting and other engagement means.<\/li>\n<li>Use images and visual content.<\/li>\n<\/ul>\n<h3><strong>Dont\u2019s:<\/strong><\/h3>\n<ul>\n<li>Don\u2019t neglect Twitter and Google+<\/li>\n<li>Don\u2019t create automatic content for social networks<\/li>\n<li>Don\u2019t give up on organic marketing on Facebook \u2013 users prefer to consume non-advertising content. See more tips for marketing on <strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-%D7%92%D7%95%D7%92%D7%9C-%D7%A4%D7%9C%D7%95%D7%A1-%D7%95%D7%98%D7%95%D7%95%D7%99%D7%98%D7%A8\/\">Facebook, Twitter &amp; Google Plus<\/a><\/strong>.<\/li>\n<\/ul>\n<h2><strong>Content Marketing<\/strong><\/h2>\n<h3>Do\u2019s:<\/h3>\n<ul>\n<li>Create funny, useful, relevant and quality content<\/li>\n<li>Distribute the content on Facebook, organic and paid<\/li>\n<li>Fix low quality content pages, including automated and keyword-dense content<\/li>\n<li>Assimilate tools for easy content sharing and spreading. Read more <strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%90%D7%A1%D7%98%D7%A8%D7%98%D7%92%D7%99%D7%95%D7%AA-%D7%AA%D7%95%D7%9B%D7%9F-%D7%92%D7%93%D7%95%D7%9C%D7%95%D7%AA\/\">Content Strategy<\/a><\/strong> and <strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%AA%D7%95%D7%9B%D7%9F-%D7%91%D7%A8-%D7%A9%D7%99%D7%AA%D7%95%D7%A3-%D7%9C%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%90%D7%AA%D7%A8%D7%99%D7%9D\/\">Content Sharing<\/a><\/strong> tools and tips.<\/li>\n<\/ul>\n<h3>Dont\u2019s:<\/h3>\n<ul>\n<li>Don\u2019t create bad content, based on keywords.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1794 size-medium\" title=\"SMX Israel 2014\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-2-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-2-300x170.jpg 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-2-768x434.jpg 768w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-2.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><strong>Link Building and Removing<\/strong><\/h2>\n<h3>Do\u2019s:<\/h3>\n<ul>\n<li>Earn links and build relationships (especially with journalists, BuzzFeed employees and influencers).<\/li>\n<li>Buy impressions (for example, on the \u201crecommended posts\u201d spot).<\/li>\n<li>Remove harmful incoming links as much as possible<\/li>\n<li>If needed, contact Google with a documented, polite, reliable and honest reconsideration request. (More tips and ways to <strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%9E%D7%AA%D7%90%D7%95%D7%A9%D7%A9%D7%99%D7%9D-%D7%9E%D7%A2%D7%95%D7%A0%D7%A9%D7%99%D7%9D-%D7%92%D7%95%D7%92%D7%9C\/\">Recover from Google Penalties<\/a><\/strong>).<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1795 size-medium\" title=\"SMX Israel 2014\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-3-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-3-300x170.jpg 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-3-768x434.jpg 768w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-3.jpg 1008w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3>Dont\u2019s:<\/h3>\n<ul>\n<li>Do not build links using pre-Penguin methods such as directories, article syndication, etc. More <strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%98%D7%A7%D7%98%D7%99%D7%A7%D7%95%D7%AA-%D7%95%D7%A8%D7%A2%D7%99%D7%95%D7%A0%D7%95%D7%AA-%D7%9C%D7%91%D7%A0%D7%99%D7%99%D7%AA-%D7%9C%D7%99%D7%A0%D7%A7%D7%99%D7%9D\/\">Awesome Link Building Ideas<\/a><\/strong>.<\/li>\n<\/ul>\n<h2><strong>Mobile SEO<\/strong><\/h2>\n<h3>Do\u2019s:<\/h3>\n<ul>\n<li>Use basic SEO factors for application optimization including on-site SEO (keywords in titles and descriptions) and off-site SEO (video optimization, social media, reviews). More tips on <strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%90%D7%95%D7%A4%D7%98%D7%99%D7%9E%D7%99%D7%96%D7%A6%D7%99%D7%94-%D7%9C%D7%97%D7%A0%D7%95%D7%99%D7%95%D7%AA-%D7%90%D7%A4%D7%9C%D7%99%D7%A7%D7%A6%D7%99%D7%95%D7%AA\/\">App Store Optimization<\/a><\/strong>.<\/li>\n<li>Adjust mobile websites to different devices (smartphones, tablets and feature phones).<\/li>\n<\/ul>\n<h3>Dont\u2019s:<\/h3>\n<ul>\n<li>Don\u2019t add extra slides and ads that slower downloading<\/li>\n<li>Don\u2019t abandon desktop users. See more <strong><a href=\"http:\/\/www.nekuda.co.il\/mobile-seo-techniques\/\">Mobile SEO Techniques<\/a>.<\/strong><\/li>\n<\/ul>\n<h3><strong>More SMX Israel 2014 Sessions:<\/strong><\/h3>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%A0%D7%99%D7%94%D7%95%D7%9C-%D7%9E%D7%95%D7%A0%D7%99%D7%98%D7%99%D7%9F-%D7%91%D7%A8%D7%A9%D7%AA-smx-2014\/\">Online Reputation Management<\/a><\/strong><\/p>\n<p>A summary of the ORM panel, focusing on branding and reputation management in search results and social media.<\/p>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/hebrew-seo\/\">Hebrew SEO<\/a><\/strong><\/p>\n<p>Traditionally, the only SMX Israel session in Hebrew, where local SEO experts share their experience in Hebrew SEO.<\/p>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%90%D7%95%D7%A4%D7%98%D7%99%D7%9E%D7%99%D7%96%D7%A6%D7%99%D7%94-%D7%9C%D7%95%D7%99%D7%93%D7%90%D7%95-%D7%95%D7%9E%D7%95%D7%93%D7%A2%D7%95%D7%AA-%D7%99%D7%95%D7%98%D7%99%D7%95%D7%91\/\">YouTube &amp; Video Optimization<\/a><\/strong><\/p>\n<p>A session about the new king of content \u2013 video, including paid and organic marketing techniques and conversion optimization of videos.<\/p>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%A8%D7%A2%D7%99%D7%95%D7%A0%D7%95%D7%AA-%D7%98%D7%95%D7%91%D7%99%D7%9D-%D7%A9%D7%9C-%D7%9E%D7%A7%D7%93%D7%9E%D7%99-%D7%90%D7%AA%D7%A8%D7%99%D7%9D\/\">Expert SEO Tips<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>Advanced SEO tips, tried and tests by SEO experts, including the ranking secrets of big sites with millions of pages.<\/p>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%92%D7%A8%D7%A3-%D7%94%D7%97%D7%99%D7%A4%D7%95%D7%A9-%D7%A9%D7%9C-%D7%92%D7%95%D7%92%D7%9C\/\">Google Knowledge Graph<\/a><\/strong><\/p>\n<p>Tips and ideas for search marketers following the recent changes in Google search results (Knowledge Graph, Hummingbird algorithm).<\/p>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%9C%D7%94%D7%AA%D7%9E%D7%95%D7%93%D7%93-%D7%A2%D7%9D-not-provided\/\">Dealing with (Not Provided)<\/a><\/strong><\/p>\n<p>Alternatives to Google Analytics\u2019 organic keyword report or an opportunity to change the keyword-focused approach of SEO?<\/p>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/%D7%97%D7%99%D7%A4%D7%95%D7%A9-%D7%A0%D7%91%D7%95%D7%90%D7%99-%D7%92%D7%95%D7%92%D7%9C-%D7%92%D7%9C%D7%90%D7%A1-%D7%92%D7%95%D7%92%D7%9C-%D7%A2%D7%9B%D7%A9%D7%99%D7%95-%D7%A1%D7%99%D7%A8%D7%99\/\">Predictive Search<\/a><\/strong><\/p>\n<p>A futuristic session about Google and Apple predictive search tools and how search marketers can adjust their strategy by now.<\/p>\n<p><strong><a href=\"http:\/\/www.nekuda.co.il\/universal-analytics-%D7%99%D7%95%D7%A0%D7%99%D7%91%D7%A8%D7%A1%D7%9C-%D7%90%D7%A0%D7%9C%D7%99%D7%98%D7%A7%D7%A1\/\">Universal Analytics<\/a><\/strong><\/p>\n<p>Discussing Google new web analytics tool and how it can improve conversion measuring on-site, off-site and even off-line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As in recent years, we attended SMX Israel, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that \u201ccontent is king\u201d, followed by some topic-related hesitation. Content is now consumed in different ways (from smartphones and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[196,223,239],"tags":[219,204,225,139,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best of SMX Israel 2014 - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best of SMX Israel 2014 - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"As in recent years, we attended SMX Israel, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that \u201ccontent is king\u201d, followed by some topic-related hesitation. Content is now consumed in different ways (from smartphones and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-28T11:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T09:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-nekuda-300x170.jpg\" \/>\n<meta name=\"author\" content=\"binny\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"binny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\"},\"author\":{\"name\":\"binny\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\"},\"headline\":\"The Best of SMX Israel 2014\",\"datePublished\":\"2014-01-28T11:59:33+00:00\",\"dateModified\":\"2018-02-21T09:09:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\"},\"wordCount\":658,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\"},\"keywords\":[\"social media marketing\",\"SMX Israel\",\"Google search engine\",\"facebook\",\"SEO\"],\"articleSection\":[\"Events\",\"Digital\",\"Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\",\"name\":\"The Best of SMX Israel 2014 - nekuda Web Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#website\"},\"datePublished\":\"2014-01-28T11:59:33+00:00\",\"dateModified\":\"2018-02-21T09:09:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u05e0\u05e7\u05d5\u05d3\u05d4\",\"item\":\"https:\/\/www.nekuda.co.il\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/www.nekuda.co.il\/en\/category\/seo-events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Best of SMX Israel 2014\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#website\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/\",\"name\":\"nekuda Web Solutions\",\"description\":\"nekuda creates, promotes and improves digital assets\",\"publisher\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nekuda.co.il\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\",\"name\":\"Nekuda\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png\",\"contentUrl\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png\",\"width\":\"273\",\"height\":\"98\",\"caption\":\"Nekuda\"},\"image\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\",\"name\":\"binny\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png\",\"contentUrl\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png\",\"caption\":\"binny\"},\"url\":\"https:\/\/www.nekuda.co.il\/en\/author\/binny\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Best of SMX Israel 2014 - nekuda Web Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/","og_locale":"en_US","og_type":"article","og_title":"The Best of SMX Israel 2014 - nekuda Web Solutions","og_description":"As in recent years, we attended SMX Israel, the leading search marketing expo. Although the conference was opened with a keynote about the latest changes in the search marketing field, throughout the day we kept hearing that \u201ccontent is king\u201d, followed by some topic-related hesitation. Content is now consumed in different ways (from smartphones and [&hellip;]","og_url":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/","og_site_name":"nekuda Web Solutions","article_publisher":"https:\/\/www.facebook.com\/Nekuda.WebSolutions","article_published_time":"2014-01-28T11:59:33+00:00","article_modified_time":"2018-02-21T09:09:47+00:00","og_image":[{"url":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/smx-israel-2014-nekuda-300x170.jpg"}],"author":"binny","twitter_misc":{"Written by":"binny","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#article","isPartOf":{"@id":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/"},"author":{"name":"binny","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38"},"headline":"The Best of SMX Israel 2014","datePublished":"2014-01-28T11:59:33+00:00","dateModified":"2018-02-21T09:09:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/"},"wordCount":658,"commentCount":1,"publisher":{"@id":"https:\/\/www.nekuda.co.il\/en\/#organization"},"keywords":["social media marketing","SMX Israel","Google search engine","facebook","SEO"],"articleSection":["Events","Digital","Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/","url":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/","name":"The Best of SMX Israel 2014 - nekuda Web Solutions","isPartOf":{"@id":"https:\/\/www.nekuda.co.il\/en\/#website"},"datePublished":"2014-01-28T11:59:33+00:00","dateModified":"2018-02-21T09:09:47+00:00","breadcrumb":{"@id":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nekuda.co.il\/en\/the-best-of-smx-israel-2014\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u05e0\u05e7\u05d5\u05d3\u05d4","item":"https:\/\/www.nekuda.co.il\/en\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.nekuda.co.il\/en\/category\/seo-events\/"},{"@type":"ListItem","position":3,"name":"The Best of SMX Israel 2014"}]},{"@type":"WebSite","@id":"https:\/\/www.nekuda.co.il\/en\/#website","url":"https:\/\/www.nekuda.co.il\/en\/","name":"nekuda Web Solutions","description":"nekuda creates, promotes and improves digital assets","publisher":{"@id":"https:\/\/www.nekuda.co.il\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nekuda.co.il\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nekuda.co.il\/en\/#organization","name":"Nekuda","url":"https:\/\/www.nekuda.co.il\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png","contentUrl":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png","width":"273","height":"98","caption":"Nekuda"},"image":{"@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Nekuda.WebSolutions"]},{"@type":"Person","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38","name":"binny","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/image\/","url":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png","contentUrl":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/02\/\u05dc\u05d5\u05d2\u05d5-\u05e7\u05d8\u05df.png","caption":"binny"},"url":"https:\/\/www.nekuda.co.il\/en\/author\/binny\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts\/1791"}],"collection":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/comments?post=1791"}],"version-history":[{"count":1,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts\/1791\/revisions"}],"predecessor-version":[{"id":17111,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/posts\/1791\/revisions\/17111"}],"wp:attachment":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/media?parent=1791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/categories?post=1791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/tags?post=1791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}