{"id":17834,"date":"2020-02-25T12:46:03","date_gmt":"2020-02-25T10:46:03","guid":{"rendered":"https:\/\/www.nekuda.co.il\/en\/?p=17834"},"modified":"2020-07-28T11:56:19","modified_gmt":"2020-07-28T08:56:19","slug":"facebook-group-marketing-organic-tips","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/facebook-group-marketing-organic-tips\/","title":{"rendered":"How to increase Facebook group organic reach?"},"content":{"rendered":"

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\"Facebook<\/p>\n

Since the beginning of times, people always wanted to belong to a community, and the sense of belonging was an essential part of our social identity. But, if in the past communities had geographic or functional definitions, globalization removed these boundaries, and the term “community” became virtual and undefined by time and place.<\/p>\n

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Facebook’s alternative is groups (or communities). Each Facebook group has its own name, characteristics, set of rules and members. As of 2020, Facebook has more than 10 million groups. Although Facebook groups (and the entire social network) started out as a casual pastime, in time they became a profitable marketing tool. Many companies now maintain groups, in addition to the official business page, and prove that Facebook group marketing is a great way for brand awareness and customers’ outreach, without spending any money on advertising.<\/p>\n

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Another reason for the growing use in groups as a marketing tool is Facebook’s algorithm change from early 2018. This change led users to receive more updates from friends, family and groups, and decreased significantly the organic reach of business and brands pages. As a result, businesses had to find creative ways to engage with their audience, and started creating groups and communities.<\/p>\n

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There are two types of Facebook groups for marketing purposes:<\/h2>\n

Brand groups<\/h3>\n

A Facebook group opened by a company, which focuses on the brand and its products. In this type of groups, the community consists of customers, who interact with the brand, get updates, professional advice and guidance from the company’s staff.<\/p>\n

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For example, the Facebook group of Peloton, the sports equipment brand that owns Peloton Bike, is managing a successful closed group. According to the community’s vice president, the number of group members grew from 1,300 to more than 116,000 in just 3 years.<\/p>\n

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\"PELOTON<\/p>\n

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Indirect marketing groups<\/h3>\n

In this somehow sneaky method, a company opens an unofficial group focused on a relevant topic to its industry. The main goal is to display the company’s authority in its field by sharing information, opening discussions and answering questions, and occasionally even directing members to company’s website. In most cases, the group members won’t even know that it was opened for marketing purposes.<\/p>\n

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In both cases, Facebook groups can support your marketing plan and achieve the following goals:<\/p>\n

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