{"id":1770,"date":"2014-01-01T17:36:04","date_gmt":"2014-01-01T15:36:04","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1770"},"modified":"2019-09-02T13:16:02","modified_gmt":"2019-09-02T10:16:02","slug":"facebook-advertising-search-marketing-in-dec-2013","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/facebook-advertising-search-marketing-in-dec-2013\/","title":{"rendered":"Facebook Advertising &#038; Search Marketing in Dec. 2013"},"content":{"rendered":"<p>Search marketing tips, articles and guides published on our Hebrew <a href=\"http:\/\/www.nekuda.co.il\/%d7%91%d7%9c%d7%95%d7%92-%d7%a9%d7%99%d7%95%d7%95%d7%a7-%d7%90%d7%95%d7%a0%d7%9c%d7%99%d7%99%d7%9f\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet marketing blog <\/a>on December 2013 including tips visual marketing tips, an introduction to Universal Analtyics for eCommerce, several ways to reveal organic keyword \u201cNot Provided\u201d data, Facebook advertising in 2014 and the year in search marketing.<\/p>\n<h2>Visual Marketing and Branding<\/h2>\n<p>A summary of a discussion about The Power of Online Video, discussing online marketing and branding and focusing on visual content management, creating and distributing viral videos and images especially on image-based social websites such as YouTube, Pinterest and Instagram.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"\/\/www.youtube.com\/embed\/UHHFg87AuXo\" width=\"480\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%A2%D7%A1%D7%A7%D7%99%D7%9D-%D7%91%D7%95%D7%99%D7%93%D7%90%D7%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Power of Visual Marketing<\/a><\/p>\n<h2>Universal Analytics for eCommerce<\/h2>\n<p>Google will soon upgrade all Google Analytics account to Universal Analytics, the updated statistics tool, designed to improve data collecting and processing. Universal Analytics allows marketers to collect data about visitors (as opposed to visits), track them across devices and to create customized reports. <a href=\"http:\/\/online-behavior.com\/analytics\/universal\" target=\"_blank\" rel=\"noopener noreferrer\">Online Behavior<\/a> examined how to use Universal Analytics for eCommerce.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%99%D7%95%D7%A0%D7%99%D7%91%D7%A8%D7%A1%D7%9C-%D7%90%D7%A0%D7%9C%D7%99%D7%98%D7%99%D7%A7%D7%A1-%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%90%D7%AA%D7%A8%D7%99-%D7%9E%D7%A1%D7%97%D7%A8\/\" target=\"_blank\" rel=\"noopener noreferrer\">Universal Analytics <\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Post-Not Provided Organic Traffic Keywords<\/h2>\n<p><a href=\"http:\/\/searchengineland.com\/uncloaking-keyword-specific-organic-traffic-to-your-site-in-the-not-provided-era-176193\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a> offered a way to bypass Google\u2019s search queries encryption and discover the organic keywords hidden behind the Not Provided data. This method uses the data available on Google Analytics landing page reports, list of keywords, landing pages and rankings (using <a href=\"https:\/\/www.semrush.com\/lp\/traffic-analytics-do\/en\/?utm_source=berush&amp;utm_medium=promo&amp;utm_campaign=link\" target=\"_blank\" rel=\"noopener noreferrer\">SEMRush<\/a> or similar tools), search volumes and CTRs of these keywords and a formula to reveal the Not Provided data.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%9E%D7%99%D7%9C%D7%95%D7%AA-%D7%94%D7%9E%D7%A4%D7%AA%D7%97-%D7%92%D7%95%D7%92%D7%9C-%D7%90%D7%A0%D7%9C%D7%99%D7%98%D7%99%D7%A7%D7%A1-not-provided\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exposing (Not Provided) Keywords<\/a><\/p>\n<h2>Google Surprising PageRank Update<\/h2>\n<p>Google announced a new PageRank update, the first one in ten months. The search marketing industry was surprised Google PageRank update, especially because of its timing, during the holiday season, when many websites buy and sell links.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A2%D7%93%D7%9B%D7%95%D7%9F-%D7%A4%D7%99%D7%99%D7%92%D7%A8%D7%90%D7%A0%D7%A7-%D7%92%D7%95%D7%92%D7%9C\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Updates PageRank<\/a><\/p>\n<h2>Facebook Advertising Forecast<\/h2>\n<p>Facebook announced updating its advertising products and introducing a new campaign management system on the first half of 2014. Facebook is planning to upgrade its Ads Create Tool, Ads Manager and Power Editor in an attempt to encourage more small business to advertise on Facebook.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/Instagram-ad-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1775 aligncenter\" title=\"Instagram advertising\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/Instagram-ad-203x300-1.jpg\" alt=\"\" width=\"203\" height=\"300\" \/><\/a><\/p>\n<p style=\"text-align: center;\">image: Instagram<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%91%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-2014\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Advertising in 2014<\/a><\/p>\n<h2>Hummingbird\u2019s Impact on Local Search Results<\/h2>\n<p>An article on <a href=\"http:\/\/moz.com\/blog\/local-hummingbird-results\" target=\"_blank\" rel=\"noopener noreferrer\">MOZ<\/a> analyzes the unpredictable effect Google\u2019s new search algorithm has on local search results. The article shows that following Hummingbird, more local search results display on general search queries, but the big earners are not necessarily local businesses but big, national directories such as Yelp.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%90%D7%9C%D7%92%D7%95%D7%A8%D7%99%D7%AA%D7%9D-hummingbird-%D7%AA%D7%95%D7%A6%D7%90%D7%95%D7%AA-%D7%97%D7%99%D7%A4%D7%95%D7%A9-%D7%9E%D7%A7%D7%95%D7%9E%D7%99%D7%95%D7%AA\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hummingbird and Local Search<\/a><\/p>\n<h2>Facebook Advertising: 5 Advanced Power Editor Tools<\/h2>\n<p>Facebook offers several advanced tools for organization and measurement of its campaigns, most of them are not available on Facebook\u2019s Ad Manager but only on the Power Editor. In this article we review five recommended Facebook advertising tools and explain how and why you should use them.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%91%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-%D7%9B%D7%9C%D7%99%D7%9D\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advanced Facebook Advertising Tools<\/a><\/p>\n<h2>5 Alternatives to Analytics Organic Keyword Reports<\/h2>\n<p><a href=\"http:\/\/blog.kissmetrics.com\/5-alternatives-keyword-not-provided\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kissmetrics<\/a> offered five more tools to deal with Google\u2019s recent organic keyword encryption. The Not Provided data can be revealed using Google Analytics landing pages report and site search data and external tools such as Google Webmaster Tools, <a href=\"http:\/\/cognitiveseo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cognitive SEO<\/a> (to discover anchor texts of incoming links) and <a href=\"http:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMRush<\/a>.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/not-provided-%d7%92%d7%95%d7%92%d7%9c-%d7%90%d7%a0%d7%9c%d7%99%d7%98%d7%99%d7%a7%d7%a1-5-%d7%93%d7%a8%d7%9b%d7%99%d7%9d\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Ways to uncover Not Provided<\/a><\/p>\n<h2>Facebook Advertising Trends and Statistics<\/h2>\n<p>A Facebook advertising report, prepared by Marin Software and reviewed on Marketing Land, displays the leading trends and strategies\u00a0 in Facebook advertising: News Feed page post ads, mobile targeting, ad rotation, custom audiences and video ads.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/facebook-video-advertising-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1776\" title=\"facebook video advertising\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/facebook-video-advertising-300x187-1.png\" alt=\"\" width=\"300\" height=\"187\" \/><\/a><\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%9E%D7%92%D7%9E%D7%95%D7%AA-%D7%95%D7%A0%D7%AA%D7%95%D7%A0%D7%99%D7%9D-%D7%A4%D7%A8%D7%A1%D7%95%D7%9D-%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-2014\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Facebook Advertising Trends for 2014<\/a><\/p>\n<h2>Google Webmaster Tools 2013 Summary<\/h2>\n<p>Google Webmaster Tools summarized 2013 in search and recalled the most popular post uploaded on their official blog, <a href=\"http:\/\/googlewebmastercentral.blogspot.co.il\/2013\/12\/so-long-2013-and-thanks-for-all-fish.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmaster Central<\/a>. According to Google, the hottest search marketing topics in 2013 included mobile optimization, international SEO and general search quality issues such as link buying, Google Authorship and others. We also recalled our most popular posts about algorithm Hummingbird, Penguin 2.0 and 2.1, and Google Analytics updates.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A1%D7%99%D7%9B%D7%95%D7%9D-2013-%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%91%D7%92%D7%95%D7%92%D7%9C\/\" target=\"_blank\" rel=\"noopener noreferrer\">2013 in Search Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search marketing tips, articles and guides published on our Hebrew internet marketing blog on December 2013 including tips visual marketing tips, an introduction to Universal Analtyics for eCommerce, several ways to reveal organic keyword \u201cNot Provided\u201d data, Facebook advertising in 2014 and the year in search marketing. Visual Marketing and Branding A summary of a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,223,243],"tags":[201,219,236,238,242,226,248,197,250,139],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Advertising &amp; Search Marketing in Dec. 2013 - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/facebook-advertising-search-marketing-in-dec-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Advertising &amp; Search Marketing in Dec. 2013 - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"Search marketing tips, articles and guides published on our Hebrew internet marketing blog on December 2013 including tips visual marketing tips, an introduction to Universal Analtyics for eCommerce, several ways to reveal organic keyword \u201cNot Provided\u201d data, Facebook advertising in 2014 and the year in search marketing. Visual Marketing and Branding A summary of a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/facebook-advertising-search-marketing-in-dec-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-01T15:36:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-02T10:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2014\/01\/Instagram-ad-203x300-1.jpg\" \/>\n<meta name=\"author\" content=\"binny\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"binny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-advertising-search-marketing-in-dec-2013\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/facebook-advertising-search-marketing-in-dec-2013\/\"},\"author\":{\"name\":\"binny\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\"},\"headline\":\"Facebook Advertising &#038; 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