{"id":17562,"date":"2018-04-16T15:58:38","date_gmt":"2018-04-16T12:58:38","guid":{"rendered":"https:\/\/www.nekuda.co.il\/en\/?p=17562"},"modified":"2018-05-16T16:20:24","modified_gmt":"2018-05-16T13:20:24","slug":"seo-large-websites","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/","title":{"rendered":"SEO for Large Websites"},"content":{"rendered":"

SEO for large websites is more complicated than optimizing a site with only a few pages. Whether it is an ecommerce site, a web portal or a news site, SEO for large websites includes some unique challenges. For example, large websites often cover several topics and niches; they deal with different types of content items, and implementing the strategy usually involves lots of bureaucracy from the client’s side. On a positive note, large websites usually come with a backlink profile and a reputation.<\/p>\n

 <\/p>\n

Here we will review some of the most common SEO<\/a> challenges for large websites and offer solutions.<\/p>\n

    \n
  1. How to optimize every single page in websites with millions \u2013 or just ten thousands \u2013 of pages?<\/strong><\/li>\n<\/ol>\n

    Slowly. Focus on a single section or a topic each time.<\/p>\n

     <\/p>\n

    \"seo<\/p>\n

     <\/p>\n

      \n
    1. How to fix a messy website’s architecture?<\/strong><\/li>\n<\/ol>\n

      Take a deep breath and start organizing (or re-building) the site using this checklist:<\/p>\n

      – Keyword research<\/strong>: conduct a keyword research and match the website’s content, structure and URLs accordingly.<\/p>\n

      – Website’s architecture<\/strong>: plan a simple and accessible structure with user-friendly navigation.<\/p>\n

      – On-page SEO<\/strong>: create formulas for the meta-tags and internal headings for each group of pages.<\/p>\n

      – Content planning<\/strong>: prioritize and start creating unique content for the main landing pages, based on the keyword research.<\/p>\n

       <\/p>\n

        \n
      1. How to handle multiple duplicated pages?<\/strong><\/li>\n<\/ol>\n

        There are two types of duplicated content commonly found in large websites (mainly large ecommerce sites):<\/p>\n

        – Duplicated URLs<\/strong>: when the same content can be found on different URLs, a problem usually solved by using canonical tags.<\/p>\n

        – Copied content<\/strong>: unoriginal content, usually products’ description taken from the brand’s site. To avoid Google penalty<\/a>, it is recommended to invest in original, quality content.<\/p>\n

         <\/p>\n

          \n
        1. What to do with expired products?<\/strong><\/li>\n<\/ol>\n

          There are several ways to deal with out-of-stock products in large ecommerce sites:<\/p>\n

          – 404 or 401 codes for products that expired permanently. Alternatively, you can create 301 redirection to similar products or the parent-category.<\/p>\n

          – 200 code with a call to action or recommendations for similar products.<\/p>\n

          – A unique section for our-of-stock products.<\/p>\n

          – 302 redirection for temporarily unavailable products, redirecting to the most relevant category, until the products returns to the stock.<\/p>\n

           <\/p>\n

            \n
          1. How to navigate through the corporate bureaucracy?<\/strong><\/li>\n<\/ol>\n

            In large SEO projects, it would be usually more difficult to get the client to approve your recommendations, and even more difficult to get technical staff to implement them.<\/p>\n

            Here, the best option will be to the try and collaborate with them, explain the rationale behind your recommendations and its importance, learn from them about their limitations and find a way to work together.<\/p>\n

             <\/p>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

            SEO for large websites is more complicated than optimizing a site with only a few pages. Whether it is an ecommerce site, a web portal or a news site, SEO for large websites includes some unique challenges. For example, large websites often cover several topics and niches; they deal with different types of content items, […]<\/p>\n","protected":false},"author":2,"featured_media":17564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[239],"tags":[254,22],"yoast_head":"\nSEO for Large Websites - nekuda Web Solutions<\/title>\n<meta name=\"description\" content=\"SEO for large websites is a more complicated task than SEO for small websites. Here we will review some of the most common SEO challenges for large websites and offer solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Large Websites - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"SEO for large websites is a more complicated task than SEO for small websites. Here we will review some of the most common SEO challenges for large websites and offer solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-16T12:58:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-16T13:20:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2018\/05\/SEO-for-large-ecommerce-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"791\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shlomit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shlomit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/\"},\"author\":{\"name\":\"shlomit\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/869ecb6f047b1032a544d30b152a4cc0\"},\"headline\":\"SEO for Large Websites\",\"datePublished\":\"2018-04-16T12:58:38+00:00\",\"dateModified\":\"2018-05-16T13:20:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\"},\"keywords\":[\"ecommerce SEO\",\"SEO\"],\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/seo-large-websites\/\",\"name\":\"SEO for Large Websites - nekuda Web Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#website\"},\"datePublished\":\"2018-04-16T12:58:38+00:00\",\"dateModified\":\"2018-05-16T13:20:24+00:00\",\"description\":\"SEO for large websites is a more complicated task than SEO for small websites. 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