{"id":1739,"date":"2013-10-01T14:36:04","date_gmt":"2013-10-01T12:36:04","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1739"},"modified":"2018-02-21T11:11:55","modified_gmt":"2018-02-21T09:11:55","slug":"internet-marketing-news-september-2013","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/internet-marketing-news-september-2013\/","title":{"rendered":"Internet Marketing News September 2013"},"content":{"rendered":"<p>A summary of internet marketing news and guides published on our Hebrew <a href=\"http:\/\/www.nekuda.co.il\/%D7%91%D7%9C%D7%95%D7%92-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%90%D7%95%D7%A0%D7%9C%D7%99%D7%99%D7%9F\/\" target=\"_blank\" rel=\"noopener\">internet marketing blog<\/a> in September 2013:<\/p>\n<h2>Facebook Updates Privacy Documents<\/h2>\n<p>Following the court settlement over Facebook \u201cSponsored Stories\u201d lawsuit, the social network has updated its users\u2019 privacy documents, especially the parts about users\u2019 private data and the way it could be used by brands for commercial purposes. In short, by \u201cliking\u201d a page, Facebook users allow the liked brand to use their personal data (name, profile picture and posts) on Facebook ads.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7-%D7%9E%D7%93%D7%99%D7%A0%D7%99%D7%95%D7%AA-%D7%9E%D7%99%D7%93%D7%A2-%D7%90%D7%99%D7%A9%D7%99-%D7%9C%D7%9E%D7%A4%D7%A8%D7%A1%D7%9E%D7%99%D7%9D\/\">Facebook: Brands can use your Private Data<\/a><\/p>\n<h2>Rosh Hashanah Blessing<\/h2>\n<p>Nekuda\u2019s traditional Rosh Hashanah blessing for the Jewish New Year, this year featuring some Facebook celebrities, meme icons and other addictions.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nekuda.co.il\/%D7%91%D7%A8%D7%9B%D7%AA-%D7%A9%D7%A0%D7%94-%D7%98%D7%95%D7%91%D7%94\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1740\" title=\"shana tova 2013 \" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/10\/shanatova2013-V4-300x231.jpg\" alt=\"\" width=\"300\" height=\"231\" \/><\/a><\/p>\n<h2>Google+ News: Automatic Authorship &amp; Embed Posts<\/h2>\n<p>Google announced adding new features to Google+: an automatic integration to <a href=\"http:\/\/www.google.com\/insidesearch\/features\/authorship\/index.html\" target=\"_blank\" rel=\"noopener\">Google Authorship Program<\/a>, in the meantime only on WordPress and Typead blogging platforms, and an ability to embed Google+ posts on any external websites.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%92%D7%95%D7%92%D7%9C-%D7%A4%D7%9C%D7%95%D7%A1-%D7%97%D7%93%D7%A9%D7%95%D7%AA\/\" target=\"_blank\" rel=\"noopener\">Automatic Google Authorship &amp; Embedded Google+ Posts<\/a><\/p>\n<h2>Facebook Promoted Posts New Study<\/h2>\n<p>A new study by <a href=\"http:\/\/blog.wisemetrics.com\/do-promoted-posts-cannibalize-your-organic-reach\/\" target=\"_blank\" rel=\"noopener\">Wisemetrics<\/a> about Facebook Promoted Posts proves that promoting page posts does not affect the organic reach of the page. The study found that the organic traffic of paid and unpaid posts is about the same.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/%D7%9E%D7%97%D7%A7%D7%A8-%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%9E%D7%9E%D7%95%D7%9E%D7%9F-%D7%91%D7%A4%D7%99%D7%99%D7%A1%D7%91%D7%95%D7%A7\/\" target=\"_blank\" rel=\"noopener\">Facebook Promoted Posts doesn\u2019t affect Organic Reach<\/a><\/p>\n<h2>Google Trends Top &amp; Trending Charts<\/h2>\n<p>Google Trends new tool, <a href=\"http:\/\/www.google.co.il\/trends\/topcharts\" target=\"_blank\" rel=\"noopener\">Top Charts<\/a>, displays lists of the most searched search words in the US, sorted by different topics including athletes, car companies, business people, countries and more. Now the tool has a new feature, the trending button displaying the most talked about people and subjects at the moment. A new feature on Google Trends Hot Searches displays the most popular search terms for the previous month.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/insidesearch.blogspot.co.il\/2013\/09\/new-ways-to-explore-whats-trending-on.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" title=\"Google trends top searches \" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/10\/monthviewwithcircle-image.png\" alt=\"\" width=\"325\" height=\"400\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Image: <a href=\"http:\/\/insidesearch.blogspot.co.il\/2013\/09\/new-ways-to-explore-whats-trending-on.html\" target=\"_blank\" rel=\"noopener\">Inside Search<\/a><\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/top-charts-%D7%92%D7%95%D7%92%D7%9C-%D7%98%D7%A8%D7%A0%D7%93%D7%A1\/\" target=\"_blank\" rel=\"noopener\">Google Trends displays Trending Search Terms<\/a><\/p>\n<h2>Google Webmaster Tools Markup Data Helper<\/h2>\n<p>Google introduced a new schema markup tool, designed to help webmasters to mark structured data for various types of content including articles, events, restaurants, local businesses and others without messing with the code. The <a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"noopener\">Markup Data Helper<\/a> is available via Google Webmaster Tools.<\/p>\n<p>Full Post: <a href=\"http:\/\/www.nekuda.co.il\/%d7%a1%d7%99%d7%9e%d7%95%d7%9f-%d7%a0%d7%aa%d7%95%d7%a0%d7%99%d7%9d-%d7%9e%d7%95%d7%91%d7%a0%d7%99%d7%9d-%d7%92%d7%95%d7%92%d7%9c-%d7%95%d7%95%d7%91%d7%9e%d7%a1%d7%98%d7%a8-%d7%98%d7%95%d7%9c%d7%a1\/\" target=\"_blank\" rel=\"noopener\">Guide to Schema Markup using Google Markup Data Helper<\/a><\/p>\n<h2>The End of Keyword Reports on Google Analytics<\/h2>\n<p>Google will encrypt all searches starting December. From the search marketer perspective, this decision means that Google analytics organic search report will display 100% \u201cnot provided\u201d keywords. We look at the alternatives according to <a href=\"http:\/\/moz.com\/blog\/100-percent-keyword-not-provided-whiteboard-tuesday\" target=\"_blank\" rel=\"noopener\">MOZ <\/a>and ask about the reasons for Google decision: privacy issues or Google adwords promotion?<\/p>\n<p><a href=\"http:\/\/www.nekuda.co.il\/%D7%9E%D7%99%D7%9C%D7%95%D7%AA-%D7%97%D7%99%D7%A4%D7%95%D7%A9-%D7%92%D7%95%D7%92%D7%9C-%D7%90%D7%A0%D7%9C%D7%99%D7%98%D7%99%D7%A7%D7%A1-not-provided\/\" target=\"_blank\" rel=\"noopener\">Google will encrypt all search terms \u2013 100% not provided organic data<\/a><\/p>\n<h2>Introduction to Google Hummingbird<\/h2>\n<p>Google introduced a brand new search algorithm \u2013 Google hummingbird \u2013 which replaces the old algorithm and designed to answer complex search queries. Its main innovation is the conversational search which combines voice search with semantic and local search, and is no longer limited to Google knowledge graph. According to <a href=\"http:\/\/searchengineland.com\/google-hummingbird-172816\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>, the new algorithm will not have an effect on SEO.<\/p>\n<p>Full post: <a href=\"http:\/\/www.nekuda.co.il\/hummingbird-%D7%92%D7%95%D7%92%D7%9C-%D7%90%D7%9C%D7%92%D7%95%D7%A8%D7%99%D7%AA%D7%9D-%D7%97%D7%99%D7%A4%D7%95%D7%A9\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s New Search Algorithm &#8211; Hummingbird<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary of internet marketing news and guides published on our Hebrew internet marketing blog in September 2013: Facebook Updates Privacy Documents Following the court settlement over Facebook \u201cSponsored Stories\u201d lawsuit, the social network has updated its users\u2019 privacy documents, especially the parts about users\u2019 private data and the way it could be used by [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[212,214,223,239,243],"tags":[201,219,238,225,209,211,139],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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