{"id":1627,"date":"2013-01-08T15:52:20","date_gmt":"2013-01-08T13:52:20","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?p=1627"},"modified":"2018-02-21T11:16:56","modified_gmt":"2018-02-21T09:16:56","slug":"best-of-smx-israel-2013","status":"publish","type":"post","link":"https:\/\/www.nekuda.co.il\/en\/best-of-smx-israel-2013\/","title":{"rendered":"Best of SMX Israel 2013 &#8211; Search Marketing Expo Israel"},"content":{"rendered":"<p><a title=\"SMX Israel 2013\" href=\"http:\/\/www.nekuda.co.il\/en\/smx-israel-2013\/\">SMX Israel 2013 <\/a>\u00a0(#SMX, #SMXisrael)\u00a0was filled with information on the various sub-topics of search marketing:<br \/>\nSEO after Google\u2019s algorithm changes, search and social media advertising, social media marketing and new topics that are expected to dominate the search marketing industry:<br \/>\nmobile SEO, semantic web and so on. Next we\u2019ll try to summarize the most important things said in the various <a title=\"SMX Israel 2013 \u2013 Agenda\" href=\"http:\/\/www.nekuda.co.il\/en\/smx-israel-2013-agenda\/\">SMX Israel panels<\/a>.<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/VeCIyy-A8ZM\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Link Building<\/h2>\n<h3>Do\u2019s<\/h3>\n<ul>\n<li>Follow incoming links (especially if the website has been penalized or notified by Google Webmaster Tools).<\/li>\n<li>Use Google Disavow Link tool to remove unwanted or harmful incoming links, but be careful not to throw away precious links too.<\/li>\n<li>Build legitimate links to return to the pre-penguin search engine positions.<\/li>\n<li>Build links from various keywords and non-keywords terms (such as click here) and from long tail keywords.<\/li>\n<\/ul>\n<h3>Don\u2019ts<\/h3>\n<ul>\n<li>Do not build footer links or place links on the footer.<\/li>\n<li>Do not focus solely on short tail keywords anchors.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5377-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1629\" title=\"SMX Israel panda\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5377-300x200-1.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Something to think about<\/strong><\/h3>\n<p>According to Jim Boykin of Internet Marketing Ninjas, the like, tweet or comment are the new link. So, if search engines used to see links as a sign of authority, now links are one gear in a system with different parts, most of them are social.<\/p>\n<h2><strong>Content<\/strong><\/h2>\n<h3>Do\u2019s<\/h3>\n<ul>\n<li>Create unique, quality automated content using graphs, diagrams and automatic news feeds.<\/li>\n<li>Replace the keywords found in the keyword research with questions and provide them answers on the website content pages.<\/li>\n<li>Consider the audio part of the videos.<\/li>\n<li>Concentrate the main keywords and important links at the beginning of the video\u2019s description paragraph.<\/li>\n<li>Get inspired by foreign content to create original and fresh Hebrew content.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5347-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1630\" title=\"smx Israel panel\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5347-300x200-1.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<h3 dir=\"RTL\" style=\"text-align: left;\" align=\"right\">Don\u2019ts<\/h3>\n<ul>\n<li>Don\u2019t rule out automatic content.<\/li>\n<li>Don\u2019t create too long videos.<\/li>\n<li>Don\u2019t steal, duplicate or copy content.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/SEO-Stree-Healer-by-Nekuda-Web-Solutions-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1632\" title=\"SEO Stree Healer by Nekuda Web Solutions\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/SEO-Stree-Healer-by-Nekuda-Web-Solutions-300x268-1.jpg\" alt=\"\" width=\"300\" height=\"268\" \/><\/a><\/p>\n<h2>Search Engine Advertising<\/h2>\n<h3>Do\u2019s<\/h3>\n<ul>\n<li>Create unique landing pages for each ad and separated campaigns for every target audience.<\/li>\n<li>Use negative keywords to achieve quality and efficient website traffic.<\/li>\n<li>Use Google remarketing tool.<\/li>\n<li>Create custom reports on Google Analytics and track them regularly.<\/li>\n<\/ul>\n<h3>Don\u2019ts<\/h3>\n<ul>\n<li>Don\u2019t use broad keywords, they are expensive and ineffective.<\/li>\n<\/ul>\n<h2>Social Media Marketing<\/h2>\n<h3>Do\u2019s<\/h3>\n<ul>\n<li>Use Facebook various advertising possibilities and optimizing tools.<\/li>\n<\/ul>\n<h3>Don\u2019ts<\/h3>\n<ul>\n<li>Don\u2019t buy links \u2013 you\u2019ll end up removing volunteering fans.<\/li>\n<li>Don\u2019t use clickjacking or other black hat SEO methods to increase the number of fans on your Facebook or Google+ page (though in some niches this use is pretty common).<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5456-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1631\" title=\"agressive SEO \" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5456-300x200-1.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<h2>Technical SEO<\/h2>\n<h3>Do\u2019s<\/h3>\n<ul>\n<li>Build a mobile website (WAP site), because the mobile market is constantly on the rise and building a cross-platform mobile site is a short process comparing to developing a mobile application.<\/li>\n<li>Follow users\u2019 behavior before deciding whether to build a WAP site or an application.<\/li>\n<li>Join schema.org, markup structured data, add rel=\u201dauthor\u201d tag and any other act that will help search engines to better understand what the website is all about.<\/li>\n<li>More technical SEO issues on <a title=\"Q&amp;A With John Mueller Of Google\" href=\"http:\/\/www.nekuda.co.il\/en\/qa-john-mueller-google-smx\/\">Google&#8217;s John Mueller Q&amp;A <\/a>panel.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">\u00a0<a href=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5290-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1633\" title=\"nekuda affiliate program\" src=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5290-200x300-1.jpg\" alt=\"\" width=\"200\" height=\"300\" \/><\/a><\/p>\n<p>Another thing that happened in SMX Israel 2013 is the introduction of <a title=\"SEO Affiliate Program - Nekuda, Israel\" href=\"http:\/\/www.nekuda.co.il\/en\/about-us\/affiliate-program\/\">nekuda\u2019s affiliate program<\/a>,<br \/>\nwhich pays 5%-10% commission for every successful lead referred to our offices.<\/p>\n<p>More SMX Israel photos:<\/p>\n<p><a href=\"http:\/\/www.facebook.com\/media\/set\/?set=a.469936469719083.103286.296802123699186&amp;type=1\">Facebook<\/a>\u00a0&#8211; SMX Israel 2013 Pictures<\/p>\n<p><a href=\"https:\/\/plus.google.com\/photos\/104007062987506418552\/albums\/5830650624077642273\">Google+<\/a>\u00a0\u00a0&#8211; SMX Israel 2013 Pictures<\/p>\n<p>&nbsp;<\/p>\n<p>It was fun seeing 500+ people getting to Jerusalem, See you all next year<\/p>\n<p>&nbsp;<\/p>\n<h3 dir=\"LTR\">Read more at:<\/h3>\n<p dir=\"LTR\">The excellent summary by\u00a0<a href=\"http:\/\/www.askpavel.co.il\/blog\/author\/itay-brenner\" target=\"_blank\" rel=\"noopener\">Itay Brenner<\/a>\u00a0\u00a0at\u00a0<a href=\"http:\/\/www.askpavel.co.il\/blog\/smx-israel-2013\" target=\"_blank\" rel=\"noopener\">Askpavel.co.il<\/a>.<\/p>\n<p dir=\"LTR\">And the great elaborate sum up by\u00a0<a href=\"http:\/\/3doordigital.com\/people\/ronit-epstein\/\" target=\"_blank\" rel=\"noopener\">Ronit Epstein<\/a>\u00a0at\u00a0<a href=\"http:\/\/3doordigital.com\/121-tips-from-smx-israel-2013\/\" target=\"_blank\" rel=\"noopener\">\u00a03DoorDigital<\/a>.<\/p>\n<p dir=\"LTR\">\n","protected":false},"excerpt":{"rendered":"<p>SMX Israel 2013 \u00a0(#SMX, #SMXisrael)\u00a0was filled with information on the various sub-topics of search marketing: SEO after Google\u2019s algorithm changes, search and social media advertising, social media marketing and new topics that are expected to dominate the search marketing industry: mobile SEO, semantic web and so on. Next we\u2019ll try to summarize the most important [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[196,212,239],"tags":[219,204,229,211,22,9,174],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best of SMX Israel 2013 - Search Marketing Expo Israel - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/best-of-smx-israel-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of SMX Israel 2013 - Search Marketing Expo Israel - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"SMX Israel 2013 \u00a0(#SMX, #SMXisrael)\u00a0was filled with information on the various sub-topics of search marketing: SEO after Google\u2019s algorithm changes, search and social media advertising, social media marketing and new topics that are expected to dominate the search marketing industry: mobile SEO, semantic web and so on. Next we\u2019ll try to summarize the most important [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/best-of-smx-israel-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-08T13:52:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T09:16:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2013\/01\/IMG_5377-300x200-1.jpg\" \/>\n<meta name=\"author\" content=\"binny\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"binny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/best-of-smx-israel-2013\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/best-of-smx-israel-2013\/\"},\"author\":{\"name\":\"binny\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/person\/6f122e665bf27add1a8002f1cfeb1e38\"},\"headline\":\"Best of SMX Israel 2013 &#8211; 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