{"id":1567,"date":"2012-12-09T09:23:32","date_gmt":"2012-12-09T07:23:32","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?page_id=1567"},"modified":"2012-12-09T09:23:32","modified_gmt":"2012-12-09T07:23:32","slug":"split-testingab-testing","status":"publish","type":"page","link":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/split-testingab-testing\/","title":{"rendered":"Split Testing\/A\/B Testing"},"content":{"rendered":"<p>Split testing or A\/B testing examines the effectiveness of an online marketing medium in improving <a title=\"Conversion Rate\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/conversion-rate\/\"><strong>conversion rates<\/strong><\/a>. The test includes distributing two versions of the same webpage, newsletter or banner to two groups in order to select the most successful version. The two versions have to be identical except for one variable, which could be a different location of a button, a different copy and so on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Split testing or A\/B testing examines the effectiveness of an online marketing medium in improving conversion rates. The test includes distributing two versions of the same webpage, newsletter or banner to two groups in order to select the most successful version. The two versions have to be identical except for one variable, which could be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1115,"menu_order":34,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Split Testing\/A\/B Testing - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/split-testingab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Split Testing\/A\/B Testing - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"Split testing or A\/B testing examines the effectiveness of an online marketing medium in improving conversion rates. 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