{"id":1346,"date":"2012-06-19T20:08:38","date_gmt":"2012-06-19T18:08:38","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?page_id=1346"},"modified":"2012-06-19T20:08:38","modified_gmt":"2012-06-19T18:08:38","slug":"search-engine-marketing-sem","status":"publish","type":"page","link":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-marketing-sem\/","title":{"rendered":"Search Engine Marketing \u2013 SEM"},"content":{"rendered":"<p>The promotion of a website in search engine in order to improve its search engine rankings, increase its traffic and <a title=\"Conversion Rate\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/conversion-rate\/\"><strong>conversion rates<\/strong><\/a>.<\/p>\n<p>Search engine marketing includes <a title=\"Search Engine Optimization \u2013 SEO\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-optimization-seo\/\"><strong>search engine optimization<\/strong><\/a>, which targets <a title=\"Organic Search Results\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/organic-search-results\/\"><strong>organic results<\/strong><\/a> and <strong>s<a title=\"Search Engine Advertising\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/\">earch engine advertising<\/a><\/strong>, which targets paid results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The promotion of a website in search engine in order to improve its search engine rankings, increase its traffic and conversion rates. Search engine marketing includes search engine optimization, which targets organic results and search engine advertising, which targets paid results.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1115,"menu_order":47,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Marketing \u2013 SEM - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-marketing-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Marketing \u2013 SEM - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"The promotion of a website in search engine in order to improve its search engine rankings, increase its traffic and conversion rates. 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