{"id":1342,"date":"2012-06-19T20:07:11","date_gmt":"2012-06-19T18:07:11","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?page_id=1342"},"modified":"2012-06-19T20:07:11","modified_gmt":"2012-06-19T18:07:11","slug":"search-engine-advertising","status":"publish","type":"page","link":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/","title":{"rendered":"Search Engine Advertising"},"content":{"rendered":"<p>Search engine advertising or paid inclusions, or <a title=\"Pay Per Cost (PPC)\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/pay-per-cost-ppc\/\"><strong>Pay Per Cost (PPC)<\/strong><\/a>, is a <a title=\"Search Engine Marketing \u2013 SEM\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-marketing-sem\/\"><strong>search engine marketing<\/strong><\/a> procedure that focuses on the paid search results (as opposed to the <a title=\"Organic Search Results\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/organic-search-results\/\"><strong>organic search results<\/strong><\/a>).<\/p>\n<p>In search engine advertising, the advertiser bids on <strong><a title=\"Keyword\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/keyword\/\">keywords<\/a> <\/strong>in order to get to the top results.<\/p>\n<p>Search engine advertising usually includes text ads displayed above, besides or below the organic search results. Most ads are sold using the PPC payment method, in which the advertiser is paid only on clicked ads.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2012\/06\/search-engine-advertisements.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-1343\" title=\"search engine advertisements\" src=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2012\/06\/search-engine-advertisements.jpg\" alt=\"\" width=\"660\" height=\"402\" srcset=\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2012\/06\/search-engine-advertisements.jpg 825w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2012\/06\/search-engine-advertisements-300x183.jpg 300w, https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2012\/06\/search-engine-advertisements-768x468.jpg 768w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine advertising or paid inclusions, or Pay Per Cost (PPC), is a search engine marketing procedure that focuses on the paid search results (as opposed to the organic search results). In search engine advertising, the advertiser bids on keywords in order to get to the top results. Search engine advertising usually includes text ads [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1115,"menu_order":47,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Advertising - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Advertising - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"Search engine advertising or paid inclusions, or Pay Per Cost (PPC), is a search engine marketing procedure that focuses on the paid search results (as opposed to the organic search results). In search engine advertising, the advertiser bids on keywords in order to get to the top results. Search engine advertising usually includes text ads [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"nekuda Web Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2012\/06\/search-engine-advertisements.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/\",\"name\":\"Search Engine Advertising - nekuda Web Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#website\"},\"datePublished\":\"2012-06-19T18:07:11+00:00\",\"dateModified\":\"2012-06-19T18:07:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u05e0\u05e7\u05d5\u05d3\u05d4\",\"item\":\"https:\/\/www.nekuda.co.il\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Glossary\",\"item\":\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Search Engine Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#website\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/\",\"name\":\"nekuda Web Solutions\",\"description\":\"nekuda creates, promotes and improves digital assets\",\"publisher\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nekuda.co.il\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#organization\",\"name\":\"Nekuda\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png\",\"contentUrl\":\"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png\",\"width\":\"273\",\"height\":\"98\",\"caption\":\"Nekuda\"},\"image\":{\"@id\":\"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Nekuda.WebSolutions\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Engine Advertising - nekuda Web Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Search Engine Advertising - nekuda Web Solutions","og_description":"Search engine advertising or paid inclusions, or Pay Per Cost (PPC), is a search engine marketing procedure that focuses on the paid search results (as opposed to the organic search results). In search engine advertising, the advertiser bids on keywords in order to get to the top results. Search engine advertising usually includes text ads [&hellip;]","og_url":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/","og_site_name":"nekuda Web Solutions","article_publisher":"https:\/\/www.facebook.com\/Nekuda.WebSolutions","og_image":[{"url":"http:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2012\/06\/search-engine-advertisements.jpg"}],"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/","url":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/","name":"Search Engine Advertising - nekuda Web Solutions","isPartOf":{"@id":"https:\/\/www.nekuda.co.il\/en\/#website"},"datePublished":"2012-06-19T18:07:11+00:00","dateModified":"2012-06-19T18:07:11+00:00","breadcrumb":{"@id":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u05e0\u05e7\u05d5\u05d3\u05d4","item":"https:\/\/www.nekuda.co.il\/en\/"},{"@type":"ListItem","position":2,"name":"SEO Glossary","item":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/"},{"@type":"ListItem","position":3,"name":"Search Engine Advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.nekuda.co.il\/en\/#website","url":"https:\/\/www.nekuda.co.il\/en\/","name":"nekuda Web Solutions","description":"nekuda creates, promotes and improves digital assets","publisher":{"@id":"https:\/\/www.nekuda.co.il\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nekuda.co.il\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nekuda.co.il\/en\/#organization","name":"Nekuda","url":"https:\/\/www.nekuda.co.il\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png","contentUrl":"https:\/\/www.nekuda.co.il\/en\/wp-content\/uploads\/2016\/12\/Logo-Nekuda-Digital-Marketing.png","width":"273","height":"98","caption":"Nekuda"},"image":{"@id":"https:\/\/www.nekuda.co.il\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Nekuda.WebSolutions"]}]}},"_links":{"self":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/pages\/1342"}],"collection":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/comments?post=1342"}],"version-history":[{"count":0,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/pages\/1342\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/pages\/1115"}],"wp:attachment":[{"href":"https:\/\/www.nekuda.co.il\/en\/wp-json\/wp\/v2\/media?parent=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}