{"id":1281,"date":"2012-06-11T20:09:47","date_gmt":"2012-06-11T18:09:47","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?page_id=1281"},"modified":"2012-06-11T20:09:47","modified_gmt":"2012-06-11T18:09:47","slug":"keyword-research","status":"publish","type":"page","link":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/keyword-research\/","title":{"rendered":"Keyword Research"},"content":{"rendered":"<p>Keyword research is the process of detecting the <strong><a title=\"Keyword\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/keyword\/\">keywords<\/a> <\/strong>that will be basis of the <a title=\"Search Engine Marketing \u2013 SEM\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-marketing-sem\/\"><strong>search engine marketing<\/strong><\/a> strategy including <a title=\"Search Engine Optimization \u2013 SEO\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-optimization-seo\/\"><strong>search engine<\/strong> <strong>optimization<\/strong><\/a> and <a title=\"Search Engine Advertising\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-advertising\/\"><strong>search engine advertising<\/strong><\/a> campaigns.<\/p>\n<p>Keyword research is done using tools such as <a title=\"Google Keyword Tool\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/google-keyword-tool\/\"><strong>Google Keyword Tools<\/strong><\/a>, <a title=\"Google Trends\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/google-trends\/\"><strong>Google Trends<\/strong><\/a>, competitive research, data collection from <a title=\"Google Analytics\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/google-analytics\/\"><strong>Google Analytics<\/strong><\/a> and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword research is the process of detecting the keywords that will be basis of the search engine marketing strategy including search engine optimization and search engine advertising campaigns. Keyword research is done using tools such as Google Keyword Tools, Google Trends, competitive research, data collection from Google Analytics and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1115,"menu_order":16,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Research - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Research - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"Keyword research is the process of detecting the keywords that will be basis of the search engine marketing strategy including search engine optimization and search engine advertising campaigns. 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