{"id":1278,"date":"2012-06-11T20:08:20","date_gmt":"2012-06-11T18:08:20","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?page_id=1278"},"modified":"2012-06-11T20:08:20","modified_gmt":"2012-06-11T18:08:20","slug":"keyword","status":"publish","type":"page","link":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/keyword\/","title":{"rendered":"Keyword"},"content":{"rendered":"<p>A word or phrase expected to be searched by a website&#8217;s potential target audience on search engines.<\/p>\n<p><a title=\"Long Tail\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/long-tail\/\"><strong>Long tail<\/strong><\/a> keywords or brand related keywords will usually have higher value comparing generic short tail terms as they are considered to be more focused and intentional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A word or phrase expected to be searched by a website&#8217;s potential target audience on search engines. Long tail keywords or brand related keywords will usually have higher value comparing generic short tail terms as they are considered to be more focused and intentional.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1115,"menu_order":17,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/keyword\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"A word or phrase expected to be searched by a website&#8217;s potential target audience on search engines. 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