{"id":1150,"date":"2012-06-10T13:58:56","date_gmt":"2012-06-10T11:58:56","guid":{"rendered":"http:\/\/www.nekuda.co.il\/en\/?page_id=1150"},"modified":"2012-06-10T13:58:56","modified_gmt":"2012-06-10T11:58:56","slug":"authority","status":"publish","type":"page","link":"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/authority\/","title":{"rendered":"Authority"},"content":{"rendered":"<p>In the context of <a title=\"Search Engine Marketing \u2013 SEM\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine-marketing-sem\/\"><strong>search engine marketing<\/strong><\/a>, an authority is defined as the ability of a website to be ranked highly on <strong><a title=\"Search Engine\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/search-engine\/\">search engines<\/a><\/strong>.<\/p>\n<p>A website&#8217;s authority is based on several factors including the amount of its <a title=\"Inbound Link\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/inbound-link\/\"><strong>inbound links<\/strong><\/a>, the <strong><a title=\"Domain\" href=\"http:\/\/www.nekuda.co.il\/en\/seo-glossary\/domain\/\">domain<\/a> <\/strong>age and history, and whether it features unique and original content.<\/p>\n<p>For example: Wikipedia is considered a general authority website. <a href=\"http:\/\/www.seobook.com\/\">SEO Book<\/a> is considered an authority site on the topic of SEO tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the context of search engine marketing, an authority is defined as the ability of a website to be ranked highly on search engines. A website&#8217;s authority is based on several factors including the amount of its inbound links, the domain age and history, and whether it features unique and original content. For example: Wikipedia [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1115,"menu_order":91,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Authority - nekuda Web Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nekuda.co.il\/en\/seo-glossary\/authority\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authority - nekuda Web Solutions\" \/>\n<meta property=\"og:description\" content=\"In the context of search engine marketing, an authority is defined as the ability of a website to be ranked highly on search engines. 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