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5 Tips for a better Quality Score & Facebook Marketing News

binny
9 March 2014
Reading Time: One Minute

A summary of news and guide published on our Hebrew internet marketing blog on February 2014 including Facebook 2013 Q4 revenue, Facebook Paper application and 10th anniversary, Nielsen social media report, tips for a higher Adwords Quality Score and Google Places guidelines.

Facebook 2013 Q4 Revenue & Newsfeed Ads Relevancy

Facebook released their Q4 revenue and usage data. At the same time, Mark Zuckerberg talked about his plans to reinforce Facebook advertising so that news feed ads would be as relevant as the users’ friends posts and photos.

Full post: Facebook Advertising in 2013 Q4

Facebook Anniversary and the Paper Application

Facebook is celebrating its ten years anniversary with the launch of the new iPhone application Paper, and we recall Facebook previous inventions, acquisitions and radical interface changes from the past decade.

Full post: 10 Years of Facebook

Nielsen Report on Social Media and Mobile Usage

Nielsen published The US Digital Consumer Report, which focuses on the recent technology changes, especially multiple digital devices, about the daily and consuming habits of American adults. The report reviews a wide variety of areas and fields including mobile and smartphone usage, video streaming and social media.

Full post: Smartphones vs. Computers Internet Time

How to improve Google Adwords Quality Score

PPC and SEO are often completely separated fields, managed by different people. However, some in-house SEO factors can improve the PPC campaigns Quality Score, raise ad score and increase the ROI.

Full post in English is available on Conversioner blog, where it was published as a guest post:
5 Tips for better PPC Quality Score

Google Places for Business Titles Guidelines

Google added a few clarifications for Google Places for Business quality guidelines, focusing mainly on local businesses titles. In short, Google allows adding one descriptor to the business title, as long as it describes the business location or its services.

Full post: Google Places updates Quality Guidelines

Facebook Newsfeed updates makes Tagging a Marketing Tool

Facebook announced a Newsfeed update, which will allow brands and marketers to use the tagging feature to expand their reach and to display their posts on non-followers. In other words, when an entity such as a brand or a person is tagged on a Facebook page, it will be displayed on the Newsfeed of the brand or person followers.

Full post: Facebook Marketing using Tagging