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A roundup of the posts published on our Hebrew internet marketing blog on April 2015: Google mobile update, the state of mobile advertising and a guide to content titles.

Google Mobile Update: No URLs on Search Results

Google announced changing the mobile search results display. Starting now, the URL addresses will not be displayed on smartphones’ search results, and the website’s name and breadcrumb navigation will be displayed instead.

Full post: Google removes URLs on Mobile Search Results

credit: Invesp

State of Mobile Advertising 2015

The global digital ad spend is expected to grow by 6% this year and reach almost 600 billion dollars. Only 64.3 billion dollars will be allocated to mobile advertising this year, but by 2018 mobile advertising will take about 63% of the total ad budget. More interesting data on digital advertising in general and mobile advertising in particular on Invesp’s infographics.

Full post: Mobile Ad Spend in 2015

How to write Engaging Titles

Since the title is the first content part your users would see, a strong, intriguing or convincing title would encourage users to click on the link and continue reading. Here are four simple ways to improve the title and encourage users to visit the link, like it and share it.

Full post: 4 Tricks for Better Content Titles